PENDAMPINGAN BRANDING DAN PACKAGING UMKM IKATAN PENGUSAHA AISYIYAH DI KOTA MALANG

Authors

  • Dwi Irawan Universitas Muhammadiyah Malang, Tlogomas, Malang, Jawa Timur, Indonesia
  • Muhammad Wildan Affan SINTA ID: 6710325, Universitas Muhammadiyah Malang, Tlogomas, Malang, Jawa Timur, Indonesia

DOI:

https://doi.org/10.22219/janayu.v1i1.11188

Abstract

Muhammadiyah has formed the Aisyiyah Entrepreneurs Association which aims to accommodate the entrepreneurial activities of Aisyiyah members. But in its implementation there are several obstacles that occur that greatly hinder the development of its business. Among them are products that do not yet have attractive branding and packaging to compete in the market. Through community service, we will provide assistance in the management of branding and packaging so that products produced by IPAS are more able to compete in the market with products that already exist. The method used by lectures, discussions and demonstrations. The results show that the selection of product packaging produced by Malang City IPAS is appropriate and IPAS has more attractive branding to be able to compete in the market. KEYWORDS: Branding; IPAS; Packaging

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Author Biography

Muhammad Wildan Affan, SINTA ID: 6710325, Universitas Muhammadiyah Malang, Tlogomas, Malang, Jawa Timur, Indonesia

SINTA ID: 6710325 http://sinta2.ristekdikti.go.id/authors/detail?id=6710325&view=overview

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Published

2020-02-07

How to Cite

Irawan, D., & Affan, M. W. (2020). PENDAMPINGAN BRANDING DAN PACKAGING UMKM IKATAN PENGUSAHA AISYIYAH DI KOTA MALANG. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 1(1), 32–36. https://doi.org/10.22219/janayu.v1i1.11188

Issue

Vol. 1 No. 1 (2020): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat

Section

Articles

License

Copyright (c) 2020 Dwi Irawan, Muhammad Wildan Affan

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