Kesediaan Membayar (Willingness to Pay) Beras Organik di Kabupaten Karanganyar

Rofiah Rofiah, Susi Wuri Ani, Joko Sutrisno


Abstract


The objectives of this study were to estimate consumers willingness to pay (WTP) for organic rice in Karanganyar Regency, analyze the factors influencing consumers WTP and to find its most dominant factors. This study was carried out in Karanganyar Regency that was selected purposively with certain criteria, one of the regions that is developing intensively the organic cropping pattern, so that it is expected to increase production and consumption in Karanganyar Regency. This study was conducted on 60 consumers based on consideration that organic rice consumers in Karanganyar regency are still low. The sampling locations in this study are modern markets and organic rice agents in Karanganyar Regency. The method used in this study to estimate the value of WTP for organic rice is the Contingent Valuation Method (CVM) while to analyze the factors that influence and determine the most dominant factors is multiple linear regression analysis. The results of this study are the average value of willingness to pay for organic rice in Karanganyar Regency is IDR 15,367 per kilogram. Factors that influence the value of WTPs are income, trust, health awareness, age and environmental awareness. The factor that has a dominant influence on the value of willingness to pay for organic rice in Karanganyar Regency is income.


Keywords


Organic Rice, CVM, WTP

Full Text:

PDF

References


Gil, J. M., Gracia, A., Sanchez, M.. 2000. Market Segmentation and Willingness to Pay for Organic Products in Spain. International Food and Agribusiness Management Review 3 (2): 207-226. Hsu, C. L., dan Chen, M. C. 2014. Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristics. Food Quality and Preference 35 : 6-13. McElroy, Brian. 2008. Global Statistic of the Organic Market. www.ifoam.bio. Diakses pada tanggal 19 September 2017. Agustina, T. 2011. Analisis Perilaku Konsumen Beras Organik di Kabupaten Jember. Jurnal Sosial Ekonomi Pertanian 5 (3) : 15-21. Andoko, A. 2002. Budidaya Padi Secara Organik. Penebar Swadaya. Jakarta. Slamet, A. S., Nakayasu, A. dan Bai, H. 2016. The Determinants of Organic Vegetable Purchasing in Jabodetabek Region, Indonesia. Journal Foods 5 (85) : 1-18. Widodo, K.D.R. dan Rahayu, L. 2016. Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah. Jurnal Agraris 2 (2) : 134-142. Soemarno. 2013. Pertanian Organik. marno.lecture.ub.ac.id. Diakses pada tanggal 1 Oktober 2017. Reily, Michael. 2017. Beras Khusus Bebas HET, Pemerintah Segera Sosialisasikan Syaratnya. www.katadata.co.id. Diakses pada tanggal 2 Oktober 2017. Julianto, P. A. 2017. HET Beras Berlaku, Kementan Pastikan Harga Beras Turun. www.ekonomi.kompas.com. Diakses pada tanggal 2 Oktober 2017. Rodriguez, E. M., Lacaze, V. dan Lupin, B. 2008. Contingent Valuation of Consumers Willingness to Pay for Organic Food in Argentina. Contributed Paper at Congress of the Europen Association of Agricultural Economists. Subroto, M. A. 2008. Real Food True Healthy. PT. Agromedia Pustaka. Jakarta. Suwanda, A. D.. 2012. Analisis Kesediaan Membayar (Willingness to Pay) Beras Analog di Serambi Botani, Botani Square, Bogor. Skripsi. Fakultas Ekonomi Manajemen Institut Pertanian Bogor. Bogor. Rodiger, M., Sabine, P., Ulrich, H. 2016. Organic Consumers Price Knowledge, Willingness to Pay and Purchase Decision. British Food Journal 118 (11) : 2732-2743. Priambodo, L.H. dan Najib, M. 2014. Analisis Kesediaan Membayar (Willingness to Pay) Sayuran Organik dan Faktor-Faktor yang Mempengaruhinya. Jurnal Manajemen dan Organisasi 5 (1): 1-14. Sugiyono. 2011. Metode Penelitian Kuantitatif Kualitatif dan R dan D. Alfabeta. Bandung. Champion, D.J. 1981. Basic Statistic for Social Research. Macmillan Publisher. New York. Fauzi, A. 2010. Ekonomi Sumber Daya Alam dan Lingkungan Teori dan Aplikasi. Gramedia Pustaka Utama. Jakarta. Koslowsky, S. 2018. On Variable Importance in Logistic Regression. www.predictiveanalyticsworld.com. Diakses pada tanggal 10 Januari 2019. Hamzaoui, L. dan Zahaf, M. 2012. Canadian Organic Food Consumers Profile and Their Willingness to Pay Premium Prices. Journal of International Food and Agribusiness Marketing 24 (1) : 1-21. Fathia, Q.N., Nurmalina, R. dan Simanjuntak, M. 2018. Consumers Attitude and Willingness to Pay for Organic Rice. Journal of Business and Entrepreneurship 4 (1) : 11-21. Sumarwan, U. 2003. Perilaku Konsumen. Ghalia Indonesia. Jakarta. Ramadhani, P.A. 2017. Analisis Preferensi dan Willingness to Pay Konsumen dalam Membeli Daging Sapi di Kota Medan. Skripsi. Fakultas Ekonomi dan Manajemen Institut Pertanian Bogor. Bogor. Krystallis, A. dan Chrssohoidis, G. 2005. Consumers willingness to Pay for Organic Food Factors that affect it and variation per Organic Product Type. British Food Journal 107 (5) : 320-343. Sandalidou, E. Baourkis, G. dan Siskos, Y. Customers Perspectives on the quality of Organic olive oil in Greece : A Satisfaction Evaluation Approach. British Food Journal 104 (3/4/5) : 391 – 406. Bryla, P. 2016. Organic Food Consumption in Poland ; Motives and Barriers. Appetite Journal 105 : 737-746. Aryal, K. P., Chaudhary, P., Pandit, S., dan Sharma, G.. 2009. Consumers Willingness to Pay for Organic Products : A Case from Kathmandu Valley. The Journal of Agriculture and Environment 10 (6) : 12-22. Lim, W. M., Ting, D.H., Ng, W.K., Chin, J.H., dan Boo, W.A. 2013. Why Green Products Remain Unfavorable Despite Being Labelled Environmentally Friendly? Contemporary Management Research 9 (1) : 35-46.




DOI: https://doi.org/10.22219/agriecobis.Vol1.No1.46-58 | Abstract views : 26 | PDF views : 26 |

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Journal of Agricultural Socioeconomics and Business

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Flag Counter

Lisensi Creative Commons

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial 4.0 Internasional.

View My Stats