Exploring Muslim Tourist Intention on Shariah Tourism to Madura
DOI:
https://doi.org/10.22219/jes.v6i1.15018Keywords:
shariah tourism, halal tourism, travel intention, halal awareness.Abstract
The trend of the halal industry has become a sector that cannot be underestimated. From time to time, the halal industry has experienced an increase in its supporter. Moreover, halal products have also become more preferable due to the guarantee of hygiene and safety in their usage. Halal products do not only consist of finance but also include halal food, halal cosmetic, shariah tourism, or also known as halal tourism, etc. The purpose of this research is to discover the factors that can influence Muslim tourists’ intention of traveling for shariah tourism. Primary data of this research were collected through questionnaires on 98 respondents. Thereafter, the collected data were analysed using SEM-PLS. The results of this research show that on six factors that can influence the intention of traveling for shariah tourism, personal societal perception is the most dominant one. The other subsequent factors that form the intention of shariah travel to Madura are religious belief, infrastructure, halal marketing, halal awareness, and destination image, respectively.Downloads
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