Critical Analysis on Business Innovation for Traders During Pandemic Covid-19: An Islamic Economics Perspective

Authors

  • Maman Surahman Department of Sharia Economics Law, Faculty of Sharia, Universitas Islam Bandung, Indonesia
  • Popon Srisusilawati Department of Sharia Economics Law, Faculty of Sharia, Universitas Islam Bandung, Indonesia
  • Redi Hadiyanto Department of Sharia Economics Law, Faculty of Sharia, Universitas Islam Bandung, Indonesia
  • Tri Ambarwati Department of Sharia Economics Law, Faculty of Sharia, Universitas Islam Bandung, Indonesia
  • Reyhan Maharis Fadilah Department of Sharia Economics Law, Faculty of Sharia, Universitas Islam Bandung, Indonesia

DOI:

https://doi.org/10.22219/jes.v7i1.20036

Abstract

This study aims to analyze business innovation in Islam Economics to the sustainability of traders around UNISBA during pandemic Covid-19. This study was qualitative using descriptive analytical approach. Type of data collected was primary data obtained from interview. The data analysis technique used was descriptive model qualitative in shape data collection, data reduction, data display, and conclusion. The result found that traders can continue their business by using e-marketing and online marketplace which considered necessary to be implemented, especially in the Covid-19 pandemic situation. The contribution of this research to enhance the development of science and business practice in the implementation of e-marketing dan online marketplace.

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Published

2022-02-28

How to Cite

Surahman, M. ., Srisusilawati, P., Hadiyanto, R., Ambarwati, T. ., & Maharis Fadilah, R. . (2022). Critical Analysis on Business Innovation for Traders During Pandemic Covid-19: An Islamic Economics Perspective. Falah: Jurnal Ekonomi Syariah, 7(1), 35–43. https://doi.org/10.22219/jes.v7i1.20036

Issue

Vol. 7 No. 1 (2022): FEBRUARY

Section

Journal Article

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    Creative Commons License
    This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.