Determinant Factors to become a Customer of Sharia Multifinance Companies among Indonesian Muslims
DOI:
https://doi.org/10.22219/jes.v9i2.29345Abstract
Sharia multifinance companies are one of Indonesia's Islamic non-bank financial industries that also utilize technological advances to facilitate people who want to apply for Islamic financing online. This study aims to analyse to analyze the determinants of awareness and intention of Indonesian muslim to become a customer of sharia multifinance companies. This study was quantitative by using questionnaire as the method of collecting data which distributed to a total of 418 respondents. The data analysed by using structural equation models with Smart PLS software. The results of this study found that religious commitment, awareness and reputation have a positive and significant impact on the intention to become a customer of sharia multifinance companies. The results of this study contribute to increase the understanding of sharia multifinance companies on the awareness and intention of Muslim in Indonesia to become their customer.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Copyright of content is for the author, and copyright for publishing is for publisher
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.