Analysis of the Fuzzy Analytical Hierarchy Process Approach in Determining Halal Tourism Indicators in DKI Jakarta

Abstract

The purpose of this study is to find out the indicators of Halal Tourism in DKI Jakarta based on priority levels. The number of informants in this study is 7 experts including the Ministry of Tourism and Creative Economy of the Republic of Indonesia, the DKI Jakarta Tourism and Creative Economy Office, the National Sharia Council of the Indonesian Ulema Council, academics, sharia travelers, Indonesian Halal Tourism Associations, and sharia hotels. This study uses the Fuzzy Analytical Hierarchy Process. Based on the results of the study, it shows that at the criterion level, the priority of Jakarta's halal tourism indicators that must be prioritized in order is access, environment, service, and communication. Meanwhile, the priorities for the sub-criteria of Jakarta's halal tourism indicators are connectivity, infrastructure, availability of halal dining options, Muslim-friendly accommodation, availability of prayer places and mosques, stakeholders, destination marketing, communication skills, public safety, sustainability, and trust restrictions. This research contributes to the determination of aspects and development of halal tourism in DKI Jakarta.