PENGEMBANGAN JEJARING BISNIS BERBASIS PRODUK LOKAL KOTA CILEGON

Authors

  • Vadilla Mutia Zahara Universitas Sultan Ageng Tirtayasa, Serang, Banten, Indonesia
  • Fauji Sanusi Universitas Sultan Ageng Tirtayasa, Serang, Banten, Indonesia
  • Stannia Cahaya Suci Universitas Sultan Ageng Tirtayasa, Serang, Banten, Indonesia

DOI:

https://doi.org/10.22219/janayu.v1i2.12385

Keywords:

Business Network, Digital Marketing, Local Product, MSMEs

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a potential sector for reducing unemployment, increasing income, which in turn has an impact on improving social welfare. One effort to develop MSMEs is to expand business networks, especially MSMEs with local products. The potential of local products such as Ceplis/Emping, palm sugar, Cilegon Batik, and various other typical products is interesting to the public both in Banten and outside Banten province. The technology that is developing at this time, especially the internet and social media, helps businesses to expand their market and business networks, but not a few businesses have not optimized digital technology to expand and develop their business networks. Through this workshop, MSME entrepreneurs are given training and assistance through the use of Google My Business and social media optimization, to help integrate both aspects of marketing both offline and online marketing.

Downloads

Download data is not yet available.

References

AD Ramdansyah dan HER Taufik, 2017. Adoption Model of E-Commerce from SMEs Perspective in Developing Country Evidence – Case Study for Indonesia, European Research Studies Journal Volume XX, Issue 4Β, 2017.

Aliudin dan D. Anggraeni, 2012. Nilai Tambah Emping Melinjo Melalui Teknologi Produksi Konvensional di Desa Menes Kecamatan Menes Kabupaten Pandeglang. Agrika Vol 6 No.1

Badan Pusat Statistik. 2018. Pertumbuhan Ekonomi Banten. Cilegon Dalam Angka Badan Pusat Statistik. 2019. Data Jumlah UMKM Provinsi Banten 2018. Banten Dalam Angka

Dhyatmika, H. D. 2013 Analisis Ketimpangan PembangunanProvinsi Banten Pasca Pemekaran . Diponegoro Journal of Economics, Volume 2, Nomor 2

Endrajono, Djuhartono. 2018 Membangun Jaringan Pasar Untuk Mengembangkan Usaha Produk Lokal Dalam Menumbuh Kembangkan Usaha Berbasis Sumber Daya Lokal Melalui Usaha Mikro Dan Keuangan Mikro. Jurnal Sosio Ekons.

Gapura Digital, 2019. Workshop Kelas Gapura Digital-Google. Gapuradigital.withgoogle.com

Ghazali, M. 2016. Buat Duit dengan Instagram: Panduan Menjana Pendapatan dengan Facebook dan Instagram . Malaysia: Publishing House.

Dinas Perdagangan dan Perindustrian, 2016. Rencana Strategis (Renstra) Perode Tahun 2016-2021. Disperindagkop. Kota Cilegon Dinas Perdagangan dan Perindustrian, 2017. Laporan Kinerja Instansi Pemerintah Tahun Anggaran 2017. Disperindagkop. Kota Cilegon

Downloads

Published

2020-07-07

How to Cite

Zahara, V. M., Sanusi, F., & Suci, S. C. (2020). PENGEMBANGAN JEJARING BISNIS BERBASIS PRODUK LOKAL KOTA CILEGON. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 1(2). https://doi.org/10.22219/janayu.v1i2.12385