Pendampingan Digital Marketing pada Taman Rekreasi Sengkaling Malang

Authors

  • Ardik Praharjo Universitas Muhammadiyah Malang
  • Mohyi Achmad Universitas Muhammadiyah Malang
  • Rinaldy Achmad Roberth Fathoni Universitas Muhammadiyah Malang

DOI:

https://doi.org/10.22219/janayu.v3i2.22025

Keywords:

Digital Marketing, Digital Promotion, Taman Rekreasi

Abstract

The potential to use information technology that is increasingly effective and efficient is one of the opportunities to be able to compete. Digital Marketing is an important part of business development. The benefits of using digital marketing are as a way to introduce and increase business productivity. Sengkaling Recreation Park also collaborates with Small and Medium Enterprises that need assistance in the use of Digital Marketing technology. The result of this assistance is to increase business potential and become a characteristic with other businesses. Based on this service, the team concluded that the use of digital marketing needs to be done intensively because of the rapid development of information technology and has an impact on Sengkaling Recreation Park

Downloads

Download data is not yet available.

References

Adhimsyah, Lutfi. 2017. Analisis Pengaruh Bauran Pemasaran Dan Pelayanan Terhadap Keputusan Pembelian Pada Perumahan Green Tegal Gede Residence. Prosiding Seminar Nasional Dan Call For Paper Ekonomi Dan Bisnis (SNAPER- EBIS 2017) – Jember, 27- 28 Oktober 2017 (Hal 477 - 485) ISBN :978- 602 - 5617 - 01 - 0

Ali, H. 2013. Marketing dan Kasus-Kasus Pilihan. Yogyakarta: CAPS.

Febriyantoro, M. T. 2016. Pemikiran irasional para perokok. EKSIS, XI(2), 1907–7513.

Hartono, H., & Hartomo, D. D. 2018. Faktor-faktor yang mempengaruhi perkembangan UMKM di Surakarta. Jurnal Bisnis dan Manajemen (Journal of Business and Management), 14(1), 15- 30

Kartajaya, H. 2009. New Wave Marketing. Jakarta: Gramedia Pustaka Utama. Kasali, R. (2011). Cracking Zone. Jakarta: Gramedia Pustaka Utama.

Kotler, Philip, Armstrong, G., Brown, L., And Adam, S. 2006. Marketing, 7th Ed. Pearson Education Australia: Prentice Hall

Kotler, G Amstrong. 2008. Prinsip Prinsip Pemasaran. Edisi Kedua Belas Jakarta: Penerbit Erlangga.

Kotler, Philip and Kevin Lane Keller. 2009. Marketing Management. Twelfth Edition. New Jersey: Pearson

Pradiani, T. 2017. Pengaruh sistem pemasaran digital marketing terhadap peningkatan volume penjualan hasil industri rumahan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46-53

Saputra, D. H., Sutiksno, D. U., Kusuma, A. H. P., Romindo, R., Wahyuni, D., Purnomo, A., & Simarmata, J. 2020. Digital Marketing: Komunikasi Bisnis Menjadi Lebih Mudah. Yayasan Kita Menulis

Wati, Andy Prasetyo., Martha, Jefry., Indrawati, Aniek. 2020. Digital Marketing. Edultra PT. Literindo Berkah Jaya. Malang.

Downloads

Published

2022-09-05

How to Cite

Praharjo, A., Achmad, M., & Achmad Roberth Fathoni, R. (2022). Pendampingan Digital Marketing pada Taman Rekreasi Sengkaling Malang. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 3(2), 141–147. https://doi.org/10.22219/janayu.v3i2.22025

Issue

Vol. 3 No. 2 (2022): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat

Section

Articles

License

Copyright (c) 2022 Jurnal Pengabdian dan Peningkatan Mutu Masyarakat

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.