Pemanfaatan Digital Marketing sebagai Media Pemasaran Produk Kelompok Usaha Keripik RK di Kelurahan 13 Ulu Palembang
DOI:
https://doi.org/10.22219/janayu.v4i2.25497Keywords:
Digital Marketing, technology, competeAbstract
Partner in this activity is Raja Keripik Cassava Chips (RK) Business Group which has been running its business for 3 years. It is located in 13 Ulu Palembang. Product sold by partner is cassava chips with original and hot balado variants. The product produced has more special characteristics than another similar product. The product is called "sliced cassava", in which it is so crunchy and every people, even old people, can eat it easily. In addition, it is safe for consumption because there is no preservatives in it. However, the marketing method used by partner is still conventional, in which they still entrust the product at stalls around. It causes small profits and the product is not well known by the wider community. Based on the problem faced by partners, Indo Global Mandiri University PKM Team gave a workshop on the use of digital marketing as a media for product marketing. This activity was not only attended by partner but also attended by several other businessmen in 13 Ulu. Based on the evaluation conducted by the PKM Team, it was found that after the activity took place, there were 61% of participants who didn't know how to use digital marketing had understood and utilized the technology in selling their product to compete with another similar businessmen.
Downloads
References
Kingsnorth, S. (2016). Digital Marketing Strategy. An Integrated Approach to Online Marketing.
Mandal, P. (2017). Understanding Digital Marketing Strategy. International Journal of Scientific Research and Management. https://doi.org/10.18535/ijsrm/v5i6.11
Marifah, I., W, B. R. I., Rizqi, E. I., & Kustiningsih, N. (2022). Pengaruh Marketplace dalam Meningkatkan Daya Saing Ekonomi Kreatif pada UMKM D’ELIXIR. Jurnal Revenue, 2(2), 349–356. https://doi.org/10.46306/rev.v2i2
Marlina, W. A., Saibah, B. R. A. M., Faisal, R. F., Agestayani, Erizal, Susiana, Srivani, M., & Ahmad, F. A. (2018). E-Commerce Kepada Pedagang Kaki Lima dan UMKM Kota Payakumbuh untuk Meningkatkan Daya Saing di Era Global. Jurnal Hirilisasi IPTEKS, 1(3b), 109–122.
Prihadi, Deddy., Susilawati, A. D. (2018). Pengaruh kemampuan e-commerce dan promosi di media sosial terhadap kinerja pemasaraan. BENEFIT Jurnal Manajemen dan Bisnis, 3, 15–20.
Rahmawati, M. I., Ardini, L., Lestariningsih, M., & Shabrie, W. S. (2022). Digitizing UMKM by Strengthening Shopee E-Commerce at UMKM in Wonokromo District, Surabaya City. Mujtama’ Jurnal Pengabdian Masyarakat, 2(2), 35–42.
Saputra, G. G., & Fadhilah. (2021). Strategi Pemasaran UMKM Sebagai Seller pada E-Marketplace (Studi pada Pelanggan Shopee di Indonesia). Jurnal Bina Wakya, 15(12), 5853–5866. http://ejurnal.binawakya.or.id/index.php/
Sartika, D., Saluza, I., Informatika, T., Indo, U., Mandiri, G., Informatika, M., Indo, U., Mandiri, G., Indo, U., & Mandiri, G. (2021). Pemanfaatan Social Advertising sebagai Media Promosi Produk Gulo Puan Makanan Khas Palembang. 4(3), 269–274.
Sartika, D., Saluza, I., & Roswaty. (2020). Penerapan Bauran Pemasaran (Marketing Mix) Sebagai Strategi Pemasaran Produk Gulo Puan Desa Bangsal. Jurnal Pengabdian Kepada Masyarakat APTEKMAS, 3(2), 47–54.
Sugiarti, Y., Sari, Y., & Hidayat, M. A. (2020). Peranan E-Commerce untuk Meningkatkan Daya Saing Usaha Mikro Kecil dan Menengah (UMKM) Sambal di Jawa Timur. Kumawula : Jurnal Pengabdian Kepada Masyarakat, 3(2), 298–310. https://doi.org/10.24198/kumawula.v3i2
Sulistiyawati, E. S., & Widayani, A. (2020). Marketplace Shopee Sebagai Media Promosi Penjualan UMKM di Kota Blitar. Jurnal Pemasaran Kompetitif, 4(1), 133–142. https://doi.org/10.32493/jpkpk.v4i1.7087
Susanti, M. (2017). Pemanfaatan E-Commerce Untuk Mendukung UMKM Dalam Pemasaran. Prosiding Seminar Nasional SISFOTEK, 201–208.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Dewi Sartika, Imelda Saluza, Roswaty
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.