Pengembangan Dan Implementasi Website Tourism Mempawah Mangrove Park Kabupaten Mempawah
DOI:
https://doi.org/10.22219/janayu.v5i3.30791Keywords:
bakau, mempawah mangrove park, promotions, tourism, websiteAbstract
Purpose – Mempawah Mangrove Park is a mangrove forest area empowered as an ecosystem that always attracts tourists. The problem of partners is that this eco-universe does not yet have a website as a platform to provide information and introduce this tourist attraction digitally.
Design/methodology/approach – The method of the activity is conducted in the form of initial observation through interviews and surveys at the activity location, followed by the formulation of activities. The implementation of the PKM includes socialization, training, website installation, and activity evaluation.
Findings – Dedication activities to the community with the theme Development and Implementation of Website Tourism Mangrove parks have resulted in a significant improvement in the marketing efficiency of this tourist site.The evaluation was conducted to staff and prospective visitors of Mangrove Park in the form of a questionnaire to measure the success of implementation. On the activities there is marketing efficiency through the development of website, as well as the correct implementation strategy.
Originality/value – Initially, the promotion success rate was only around 46.67%, but after creating a Mangrove Park profile website, the promotion success rate increased to 84.89%.
Downloads
References
Hengki, & Suprawiro, S. (2017). Analisis dan Perancangan Sistem Informasi Inventory Sparepart Kapal Berbasis Web: Studi Kasus Asia Group Pangkal Pinang. Jurnal SISFOKOM, 06(02), 121–129.
Ishak, I., & Simin, N. S. (2016). Sistem Informasi Profil Berbasis Web Sebagai Media Promosi Pada Waterboom Kota Ternate Information System Based On Web Promotion Profile In Waterboom Ternate City. IJIS Indonesian Journal on Information System, 1(1), 21–30.
Mayuni, Sari, R. P., & Ilhamsyah. (2022). Metode Rational Unified Process Pada Sistem Informasi Penggajian Karyawan Pondok Masjid Munzalan. JURNAL JARINGAN SISTEM INFORMASI ROBOTIK (JSR), 6(2), 203–211.
Nuryakin, & Nur, H. (2022). Penguatan Media Pemasaran Online dalam meningkatkan Penjualan Produk UKM Batik di Kec. Bayat Kab. Klaten. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 3(2), 164–170. https://doi.org/10.22219/janayu.v2i2.14894
Praharjo, A., Achmad, M., & Fathoni, R. A. R. (2022). Pendampingan Digital Marketing pada Taman Rekreasi Sengkaling Malang. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 3(2), 141–147. https://doi.org/10.22219/janayu.v3i2.22025
Prasetyoningsih, N., Iswandi, K., Wardhana, A., Mujiyana, M., Putra, I., & Wrediningsih, S. (2023). Pengembangan Potensi Desa Wisata Padukuhan Tawangrejo, Purwobinangun, Pakem, Sleman. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 4(1). https://doi.org/10.22219/janayu.v4i1.22972
Rahmayunita, H. (2023). Mempawah Magrove Park, Destinasi Ekowisata di Kalbar Wajib Dikunjungi. In Https://kalbar.suara.com/read/2021/07/25/101114/mempawah-magrove-park-destinasi-ekowisata-di-kalbar-wajib-dikunjungi.
Rusi, I., Ilhamsyah, Sari, P., Prawira, D., Mutiah, N., Rahmayuda, S., & Febriyanto, F. (2021). Pelatihan Pemanfaatan Sistem Informasi Geografis Dalam Pengelolaan Aset Pada Dinas Perhubungan Kota Singkawang. MARTABE, 4(3), 1025–1034. https://doi.org/10.31604/jpm.v4i3.1025-1034
Safitri, A., & Mulyo, H. (2022). Penerapan Aplikasi Administrasi Keuangan Siswa Berbasis Web Pada MTS Miftahul Ulum Bumiharjo. JURNAL TEKNIK INFORMATIKA, 1(1), 11–23.
Samosir, R. S., Rusli, M., & Syahrani, E. (2020). Peningkatan Kompetensi Siswa SMK Abdi Negara Melalui Pelatihan Macro Untuk Pembuatan Aplikasi Akuntansi Sederhana. ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat, 2(2), 6–14. https://doi.org/10.24071/aa.v2i2.2538
Sri Budi C., Y., A, Z., & Widagdo. (2021). Penguatan Pemasaran Digital Dan Variasi Produk Bagi Pemilik Usaha “Healthy Food.” Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 4(3), 261–272. https://doi.org/10.22219/janayu.v2i2.16075
Sylvina, R., H, A., & S, D. I. (2021). Pelatihan Smart Farming Berbasis IoT Kepada Kelompok Tani Jamur Tiramu Dalam Peningkatan Ekonomi Di Kabupaten Kampar. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 2(2), 82–89. https://doi.org/10.22219/janayu.v2i2.16075
Yuniarti, E. (2021). Strategi Pengembangan Mempawah Mangrove Center (MMP) Kabupaten Mempawah Hilir. UNIPLAN: Journal of Urban and Regional Planning, 2(1), 50–58. https://doi.org/10.26418/uniplan.v2i1.45900
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ilhamsyah Ilhamsyah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
QUICK LINK
