Transformasi Pendidikan Usia Dini: Strategi Pemasaran Digital untuk Meningkatkan Citra Sekolah dan Profesionalisme Guru PAUD

Authors

  • Satrio Sudarso Universitas Muhammadiyah Sidoarjo
  • Mahardika Darmawan Kusuma Wardana Universitas Muhammadiyah Sidoarjo
  • Mochamad Abdi Redani Zaenha Universitas Muhammadiyah Sidoarjo
  • Hanem Masfufah Universitas Muhammadiyah Sidoarjo
  • Mila Yulianti Universitas Muhammadiyah Sidoarjo

DOI:

https://doi.org/10.22219/janayu.v5i3.34856

Keywords:

Citra Sekolah, Kompetensi Guru, Pemasaran Digital, Teknologi Pembelajaran, Pendidikan Berkemajuan

Abstract

Purpose – Community service activities at TK ABA Purwosari showed the importance of using digital tools and training teachers to optimise technology and create interactive content in early childhood education. The collaborative effort between the community service team of Universitas Muhammadiyah Sidoarjo and PCA Purwosari shows digital marketing training is needed to improve school reputation and teachers‘ digital skills which in accordance with this objective includes improving teachers’ digital capabilities and the application of digital marketing strategies to improve educational outcomes and school reputation.

Methodology –. This mentoring and training is to equip educators with skills in educational technology and digital promotion strategies so that they can improve student learning outcomes and raise awareness about school enterprises. The program includes direct instruction, observation, interviews, stakeholder coordination, evaluation through focus groups and questionnaires.

Findings – The program significantly improved teachers' skills in creating engaging promotional content and learning materials. Training provided includes using Canva for presentations, CapCut for videos, Instagram for promotions, and Google My Business for visibility. Tools such as Kahoot and Math Playground enhance interactive learning, while paper crafts boost creativity. High teacher satisfaction and positive feedback indicate the success of the program.

Originality – The service program at TK ABA 1 Purwosari and TK ABA 2 Al Wathan improved educational practices and marketing strategies through constructivist-based training and related support activities.

Downloads

Download data is not yet available.

References

Andriyanto, A., Pranoto, R. E., Bangun, D. A. N., Anggraini, A., & DK MRR Tiyas Maheni. (2023). Pemasaran Digital UMKM Melalui Desain Landing Page Sebagai Upaya Pengembangan Bisnis. BESAUNG Juraunl Seni Desain Dan Budaya, 8(1), 15-20. https://doi.org/https://doi.org/10.36982/jsdb.v8i1.2826

Azizah, I. S., Mukhlisah AM, and Ni’matus Sholihah. (2022). Strategi Kepala Madrasah Melalui Branding Sekolah Dengan Program Riset Di Madrasah Aliyah Negeri Sidoarjo. Jurnal Kependidikan Islam, 12(1), 91-99. https://doi.org/https://doi.org/10.15642/jkpi.2022.12.1.91-99

Braniwati, M. B., A, . (2023). Pemanfaatan Media Sosial Instagram sebagai Media Promosi Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Yogyakarta. GIAT, 2(2), 142-153. https://doi.org/https://doi.org/10.24002/giat.v2i2.7264

Dewi, L. G. A. K., Hartawan, I. G. N. Y., & Astawa, I. W. P. . (2019). Penerapan Model Eliciting Activities (Meas) Berbantuan Masalah Open Ended Untuk Meningkatkan Pemahaman Konsep Matematika Siswa. Jurnal Pendidikan Matematika Universitas Pendidikan Ganesha, 10(1), 75-83. https://doi.org/http://dx.doi.org/10.23887/jjpm.v10i1.19986

DuPont, J., Harff, S., Park, S., Linder, K.E. (2018). Marketing Online Degrees to Adult Learners: Staff, Resources, and Key Strategies. In: Piña, A., Lowell, V., Harris, B. (eds) Leading and Managing e-Learning. Educational Communications and Technology: Issues and Innovations. Springer, Cham, 321-334. https://doi.org/https://doi.org/10.1007/978-3-319-61780-0_22

GUNAWAN, A. R. (2022). Kompetensi Pendidik Ideal Berbasis Al-Qur'an (Telaah terhadap Q.S. Luqman; 12, Q.S. Ar-Rahman: 1-5, Q.S. An-Najm: 3-10, Q.S. An-Nahl: 43-44). AL QUDS : Jurnal Studi Alquran dan Hadis, 6(2), 573-592. https://doi.org/http://dx.doi.org/10.29240/alquds.v6i2.4200

I. Syafi’i, C. S. d., E. W. Wakhidah, and F. M. Umah. (2020). Penerapan Video Pembelajaran Daring Anak Usia Dini Pada Masa Pandemi Covid-19. Al-Athfaal J. Ilm. Pendidik. Anak Usia Dini, 3(2), 140-160. https://doi.org/https://doi.org/10.24042/ajipaud.v3i2.7315

Iman, N., Ramli, M., & Saridewi, N. (2021). Kahoot as an Assessment Tools: Students’ Perception of Game-based Learning Platform. Jurnal Penelitian dan Pembelajaran IPA, 7(245-259). https://doi.org/https://doi.org/10.30870/jppi.v7i2.8304

Mada, R. D., & Anharudin. (2019). How Online Learning Evaluation (Kahoot) Affecting Students’ Achievement and Motivation (Case Study on it Students). International Journal Education and Vocational Studies, 1(5), 422-427. https://doi.org/https://doi.org/10.29103/ijevs.v1i5.1494

Mahesti, G., & Koeswanti, H. (2021). Pengembangan Media Pembelajaran Permainan Monopoli Asean untuk Meningkatkan Hasil Belajar Tema 1 Selamatkan Makhluk Hidup Pada Siswa Kelas 6 Sekolah Dasar. MIMBAR PGSD Undiksha, 9(1), 30-39. https://doi.org/https://doi.org/10.23887/jjpgsd.v9i1.33586

Mursidik, E. s. M., Samsiyah, N., & Rudyanto, H. E. (2015). Kemampuan Berpikir Kreatif Dalam Memecahkan Masalah Matetatika Open-Ended Ditinjau Dari Tingkat Kemampuan Matematika Siswa Sekolah Dasar. Pedagogia : Jurnal Pendidikan, 4(1), 23-33. https://doi.org/https://doi.org/10.21070/pedagogia.v4i1.69

MY, M., Najmul Hayat, Fransisko Chaniago, and Mentari Erlianto. (2022). STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN CITRA SEKOLAH. PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM, 5(1). https://doi.org/https://doi.org/10.32699/paramurobi.v5i1.2717

Nurjannah, D. (2018). Peningkatan Motorik Halus Anak Melalui Kegiatan Bermain Papercraft (Penelitian Tindakan di TK Alam Rizkia, Depok). Al-Athfal: Jurnal Pendidikan Anak, 4(2), 149-160. https://doi.org/https://doi.org/10.14421/al-athfal.2018.42-03

Nurmalina, N., Rahila, C. D. I., Surbakti, A. H., Wahyuningsih, S. K., & Batubara, M. H. (2022). PELATIHAN PENGGUNAAN APLIKASI CANVA SEBAGAI UPAYA MENINGKATKAN KEMAMPUAN LITERASI DIGITAL MAHASISWA. JPMA - Jurnal Pengabdian Masyarakat As-Salam, 2(2), 48-53. https://doi.org/https://doi.org/10.37249/jpma.v2i2.532

Purnamasari, N., Habibi, H., & Hidayat, S. . (2016). Pengaruh Model Pembelajaran Langsung (Direct Instruction) Dengan Pendekatan Kontekstual Terhadap Pemahaman Konsep Siswa. Lensa: Jurnal Kependidikan Fisika, 4(2), 51-54. https://doi.org/https://doi.org/10.33394/j-lkf.v4i2.85

Qohar, D. S. a. A. (2017). Pengembangan Media Pembelajaran Matematika Berbasis Web Pada Materi Barisan Dan Deret. Kreano, J. Mat. Kreat, 8(1), 1-7. https://doi.org/https://doi.org/10.15294/kreano.v8i1.5964

R. J. Naimah, M. W. W., R. Haryanto, A. Pebrianto. (2020). Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM. Jurnal IMPACT Implement. Action, 2(2), 39-51. https://doi.org/https://doi.org/10.31961/impact.v2i2.844

Riyantoko, P. A., Fahrudin, T. M. ., Sa’diyah, I. ., Varqa Ansori, N. A. ., Atnanda, P. A., & Alamsyah, R. B. (2022). PEMANFATAAN APLIKASI CANVA SEBAGAI MEDIA PEMASARAN DI KAMPUNG KUE SURABAYA. Mitra Akademia: Jurnal Pengabdian Masyarakat, 5(1), 198-203. https://doi.org/https://doi.org/10.32722/mapnj.v5i1.4529

RP Prihatin, I. A. (2020). STRATEGI PEMASARAN JASA PENDIDIKAN DALAM UPAYA MENINGKATKAN MINAT SISWA BARU DI MTSN 5 SLEMAN YOGYAKARTA. EVALUASI, 4(2), 173-198. https://doi.org/https://doi.org/10.32478/evaluasi.v4i2.381

Saputra, D. H., Ihsan, M. S., & Zainuddin Atsani, L. G. M. (2021). Penyuluhan Literasi Belajar Online Untuk Masyarakat Bersama Komunitas Pemuda Mandiri. International Journal of Community Service Learning, 5(2), 169-174. https://doi.org/https://doi.org/10.23887/ijcsl.v5i2.34676

Sari, M., Ardipal, & Budiwirman, D. . (2020). The Development of a Drawing Skills Training Model for Early Childhood Teachers. International Journal of Management and Humanities, 5(4). https://doi.org/https://doi.org/10.35940/ijmh.D1201.125420

Shafira, F., & Setyowati, S. (2023). Peningkatan Kemampuan Motorik Halus melalui Permainan Melipat Pada Kelompok B TK Negeri Pembina I Mojosari. Journal on Education, 6(1), 848-855. https://doi.org/https://doi.org/10.31004/joe.v6i1.3001

Sharon Kim, M. R. a. E. S. (2019). Improving 21st-century teaching skills: The key to effective 21st-century learners. Research in Comparative and International Education, 14(1), 99-117. https://doi.org/https://doi.org/10.1177/1745499919829214

Siddiqui, S. a. A., Md. Mostaq. (2020). Teachers’ Roles Beyond and Within the Context: An Ever-Changing Concept. Arab World English Journal (AWEJ), 11(1), 282-296. https://doi.org/http://dx.doi.org/10.2139/ssrn.3582330

Urmila Dewi, M. H., Trunajaya, I. G., Kesumajaya, I. W. W., & Adigorim, I. M. (2018). Penerapan Digital Marketing dalam Mendukung Kegiatan Pemasaran Pelaku UKM di Kabupaten Klungkung. JURNAL PENGABDIAN KEPADA MASYARAKAT, 8(1), 19-24. https://doi.org/http//dx/doi.org/10.30999/jpkm.v8i2.234

Utami, R. W., Endaryono, B.T, & Djuhartono, T. . (2020). Meningkatkan Kemampuan Berpikir Kreatif Matematis Siswa Melalui Pendekatan Open-Ended. Faktor Jurnal Ilmiah Kependidikan, 7(1), 43-48. https://doi.org/http://dx.doi.org/10.30998/fjik.v7i1.5328

Widada, S., Widya Tama, A. K., & Lestari, N. (2020). Video Profile Sebagai Media Promosi Pada Mts Al-Husna Ypihn Curug Kabupaten Tangerang. Journal CERITA, 6(1), 39-51. https://doi.org/https://doi.org/10.33050/cerita.v6i1.886

Widadi, S. (2017). PENGEMBANGAN PERANGKAT PEMBELAJARAN DENGAN PEMECAHAN MASALAH UNTUK MELATIH KEMAMPUAN BERPIKIR KREATIF SISWA KELAS IV SD MATERI PECAHAN. Jurnal Review Pendidikan Dasar : Jurnal Kajian Pendidikan Dan Hasil Penelitian, 2(2), 152-158. https://doi.org/https://doi.org/10.26740/jrpd.v2n2.p152-158

Downloads

Published

2024-10-30

How to Cite

Sudarso, S., Kusuma Wardana, M. D., Redani Zaenha, M. A., Masfufah, H., & Yulianti, M. (2024). Transformasi Pendidikan Usia Dini: Strategi Pemasaran Digital untuk Meningkatkan Citra Sekolah dan Profesionalisme Guru PAUD. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 5(3), 243–270. https://doi.org/10.22219/janayu.v5i3.34856