Motivation And Perception To Support Purchasing Decisions In “Cafe & Resto Benteng Buah Naga”, Banyuwangi, East Java, Indonesia

Yhanis Andita Sari; Gumoyo Mumpuni; Dyah Erni Widyastuti

doi:10.22219/agriecobis.v4i1.13159

Authors

Yhanis Andita Sari Program Studi Agribisnis, Fakultas Pertanian-Peternakan, Universitas Muhammadiyah Malang
Gumoyo Mumpuni Program Studi Agribisnis, Fakultas Pertanian-Peternakan, Universitas Muhammadiyah Malang
Dyah Erni Widyastuti Program Studi Agribisnis, Fakultas Pertanian-Peternakan, Universitas Muhammadiyah Malang

DOI:

https://doi.org/10.22219/agriecobis.v4i1.13159

Keywords:

Fort Buah Naga Cafe & Resto Decision to Purchase Perception

Abstract

“Café & Resto Benteng Buah Naga” (“Dragon Fruit Fortress Café & Resto”) presents an innovation based on dragon fruit products, then the initial perception will determine consumer's motivation to visit the place. The research purposed to determine the consumer’s characteristics and to state the influence of motivation and perception on purchasing decisions. The research was conducted at “Café & Resto Benteng Buah Naga” in Banyuwangi Regency, East Java Province. The sampling method was accidental sampling with 100 respondents. The data analysis used was path analysis. The results show that the majority of respondents were women (68%) with the status as a student who has an income maximum IDR 1,000,000. The motivation variable partially affects the purchase decision, as it obtains a sig value of 0.036 which means < 0.05. Variable perception obtains a sig value of 0.000 which means < 0.05, partially significant effect also on the purchase decision. It could be concluded that the consumer’s motivation and perception influence purchasing decisions at “Café & Resto Benteng Buah Naga”. The advice given is that “Café & Resto Benteng Buah Naga” continues to develop more dragon fruit-based product variants and become their special menu at the restaurant.

Downloads

Download data is not yet available.

References

Amaliah, R. R., Jusni, &Munir, A. R. (2013). The Influence of Lifestyle, Motivation, Perception, and Attitude Toward The Purchase Decision of Eco Friendly Enviroment Straw (Case Study On The Management Students Of Hasanuddin University). Hasanuddin Journal of Applied Business and Entrepreneuship, 3(2), 93–104.

Badan Pusat Statistik Banyuwangi (2018). Statistik Indonesia Tahun 2018.

BPS Kabupaten Banyuwangi. (2021). Kabupaten Banyuwangi Dalam Angka 2021. https://banyuwangikab.bps.go.id/publication

David, E. D. (2014). The Influence of Word of Mouth and Customer Motivations on Consumer Buying Behavior at PondokTeterusan Restaurant. Jurnal EMBA, 2(3), 1622–1632.

Devi, S., & Hartono, G. (2014). Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Membeli Sayuran Organik Factors Affecting Consumers Decision in Buying Organic Vegetables. Agric, 27(12), 60–67.

Eldesouky, A., Mesias, F. J., & Escribano, M. (2020). Perception Of Spanish Consumers Towards Environmentally Friendly Labelling In Food. International Journal of Consumer Studies, 44(1), 64–76. https://doi.org/10.1111/ijcs.12546

Fauzia, S., Relawati, R., & Ningsih, G. M. (2020). Faktor Yang Mempengaruhi Kepuasan dan Loyalitas Konsumen Rumah Makan Langensari. Agriecobis : Journal of Agricultural Socioeconomics and Business, 3(1), 22. https://doi.org/10.22219/agriecobis.vol3.no1.22-31

Ghozali, I. (2011). AplikasiAnalisis Multivariate dengan Program SPSS.

Indriyanti, I. Y., Irianto, H., &Sundari, M. T. (2019). Analisis Faktor Bauran Pemasaran Terhadap Keputusan Pembelian Minuman Kopi Banaran 9 di Coffe and Tea Colomadu. Agriecobis : Journal of Agricultural Socioeconomics and Business, 2(1), 47–57. https://doi.org/10.22219/agriecobis.vol2.no1.47-57

Irwinsyah, H., & Nurlatifah, H. (2020). Analisis Pengaruh Brand Trust, Product Factor, dan Sales Promotion Terhadap Customer Loyalty Melalui Purchase Decision di Matahari Departement Store. Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 1(1), 19. https://doi.org/10.36722/jaiss.v1i1.457

Julianita. (2013). SPSS Vs Lisrel: Sebuah Pengantar, Aplikasi untuk Lisrel. Salemba Empat.

Kaunang, M., Sepang, J., & Rotinsulu, R. (2015). Analisis Pengaruh Motivasi, Konsumen, Persepsi, Kualitas Layanan dan PromosiTerhadap Keputusan Pembelian Sepada Motor di Kota Manado. Jurnal Berkala Ilmiah Efisiensi, 15(05), 585–597.

Keren, & Sulistiono, S. (2019). Pengaruh Motivasi, Budaya, dan Sikap KonsumenTerhadap Keputusan Pembelian Produk Indomie. Jurnal Ilmiah Manajemen Kesatuan, 7(3), 319–324. https://doi.org/10.37641/jimkes.v7i3.284

Khalik, M. Y. N., &Permatasari, I. R. (2018). PengaruhMotivasiPembelian Dan Gaya Hidup KonsumenTerhadap Keputusan Pembelian Di Distro Overtoun Malang. Jurnal Aplikasi Bisnis, 4(2), 419–422.

Kurniasih, R., & Fauzi, A. (2017). Pengaruh Persepsi Terhadap Keputusan Pembelian (Survey pada Mahasiswa Program Studi Administrasi Bisnis Angkatan "2014/2015−2015/2016” Fakultas Ilmu Administrasi Universitas Brawijaya Pembelidan Pengguna Sepatu Nike). Jurnal Administrasi Bisnis, 49(1), 128–136.

Listyowati, E. A., Suryantini, A., &Irham, I. (2020). Faktor-Faktor yang Mempengaruhi Niat dan Keputusan Konsumen Membeli Sayuran dan Buah Secara Online. Jurnal Kawistara, 10(1), 66. https://doi.org/10.22146/kawistara.41891

Lubis, D. I. D., &Hidayat, R. (2017). Pengaruh Citra Merek dan Harga Terhadap Keputusan Pembelian Pada Sekolah Tinggi Ilmu Manajemen Sukma Medan. Jurnal Ilman, 5(1), 15–24.

Mantik, A. F., Mananeke, L., & Tawas, H. (2015). Motivasi Dan Persepsi Konsumen Pengaruhnya Terhadap Keputusan Pembelian Di KFC Megamall Manado. Jurnal EMBA, 3(1), 378–387.

Marpaung, M. K. S., & Widyastuti, D. E. (2018). Analisis Perilaku Konsumen Dan Pengaruh Atribut ProdukTerhadap Keputusan Pembelian Sambal Olahan Merek Emak Ti Dan Dede Satoe Di Surabaya. Journal of Agricultural Socioeconomics and Business, 01(01), 9–18. https://ejournal.umm.ac.id/index.php/agriecobis/article/view/6593/pdf

Miauw, K. Y. H. (2016). Motivasi Konsumen Dan Sikap KonsumenTerhadap Keputusan Pembelian Di Wild. Jurnal Manajemen Dan Start-Up Bisnis, 1(5), 567–575.

Nica, E. (2020). Buying Organic Food As Sustainable Consumer Decision-Making Behavior: Cognitive And Affective Attitudes As Drivers Of Purchase Intentions Toward Environmentally Friendly Products. SHS Web of Conferences : Globalization and Its Socio-Economic Consequences 2019, 74, 04018. https://doi.org/10.1051/shsconf/20207404018

Prasetyo, A. Y., Fauzi DH, A., & Brillyanes, S. (2018). Pengaruh Persepsi Terhadap Keputusan Pembelian (Survei Pada Mahasiswa S1 Program Studi Ilmu Administrasi Bisnis Angkatan 2014/2015, 2015/2016, Dan 2016/2017 Fakultas Ilmu Administrasi Universitas Brawijaya Yang Membeli Dan Menggunakan Sepatu Converse). Jurnal Administrasi Bisnis (JAB), 61(3), 207–214.

Rahman, N. H., Sumampouw, H., &Sambul, S. (2016). Pengaruh Motivasi Dan Sikap Konsumen Terhadap Keputusan Pembelian Kendaraan Roda Dua Honda. Jurnal Administrasi Bisnis (Jab), 4(4), 1–11. https://doi.org/10.35797/jab.4.4.2016.13821.

Ramadhani, F., Barokah, U., & Sutrisno, J. (2020). Analisis Preferensi Konsumen Terhadap PembelianTeh Di Kabupaten Sukoharjo. AGRISAINTIFIKA: Jurnal Ilmu-Ilmu Pertanian, 4(1), 21. https://doi.org/10.32585/ags.v4i1.838

Rybaczewska, M., Sparks, L., & Sułkowski, Ł. (2020). Consumers’ Purchase Decisions and Employer Image. Journal of Retailing and Consumer Services, 55 (October 2019), 0–7.

Saniah, S., Ariadi, B. Y., &Harpowo, H. (2020). Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen Kedai “Pesenkopi” di Kota Malang. Agriecobis : Journal of Agricultural Socioeconomics and Business, 3 (1), 40. https://doi.org/10.22219/agriecobis.vol3.no1.40-49

Setiawati, E., & Tyas, A. (2015). Pengaruh Harga dan Citra MerekTerhadap Keputusan PembelianTelevisi Samsung di Perumahan Villa Grand Tomang Tangerang. Prosiding Seminar Nasional Multi Disiplin Ilmu & Call For Papers UNISBANK (Sendi _U), 978–979.

Sundari, R. S., &Umbara, D. S. (2019). Preferensi KonsumenTerhadap Produk Agroindustri Abon Ikan. Jurnal MEBIS (Manajemen Dan Bisnis), 4(1), 36–43. https://doi.org/10.33005/mebis.v4i1.51

Supriyadi, Wiyani, W., & Indra, G. K. . (2017). Pengaruh KualitasProdukdan Brand Image Terhadap Keputusan Pembelian. Jurnal Bisnis Dan Manajemen, 4(1), 74–85.

Sutrisno, T. F. C. W., Gosal, G. G., & Hernandes, S. F. (2020). The Role of Product Quality and Price Perception in affecting Purchase Decision (Study on Milkmo Product). PRIMANOMICS: JURNAL EKONOMI DAN BISNIS, 18(3), 1–7.

Tilaar, T.T., Soegoto, A. S., & Arie, F. V. (2017). Pengaruh Store Atmosphere dan Persepsi Nilai Terhadap Keputusan Pembelian (Studi pada R.M. D’Fish Kawasan Megamas Manado). Jurnal EMBA, 5(3), 3488–3497.

Tewal, B., Montjai, O., & Lengkong, V. P. (2014). Motivasi, Sikap Dan Minat Beli Konsumen Pengaruhnya Terhadap Keputusan Pembelian Sepeda Motor Yamaha PT. Hasjrat Abadi Sentral Yamaha Manado. Jurnal EMBA, 2(4), 35–45.

Tirajoh, M. (2013). Motivasi, Persepsi Dan Harga Pengaruhnya Terhadap Animo Pembelian Produk Pada KFC Megamas Manado. Jurnal EMBA, 1(4), 596–606. https://ejournal.unsrat.ac.id/index.php/emba/article/view/2740/2293

Tompunu, M. M. M. (2014). Analisis Motivasi, Persepsi, Pembelajaran, Dan Sikap Konsumen Pengaruhnya Terhadap Keputusan Pembelian Di KFC Bahu Mall Manado. Jurnal EMBA, 2 (3), 610–621. https://doi.org/10.35794/emba.v2i3.5626

Wang, Y., & Hou, G. (2020). A Duopoly Game With Heterogeneous Green Supply Chains In Optimal Price And Market Stability With Consumer Green Preference. Journal of Cleaner Production, 255, 120161. https://doi.org/10.1016/j.jclepro.2020.120161

Wardhani, W. (2015). Pengaruh Persepsi dan Preferensi Konsumen terhadap Keputusan Pembelian Hunian Green Product. Jurnal Manajemen Dan Organisasi, VI(1), 45–63.

Werenowska A, & O, K. (2020). Determinants of Purcashing Decision of Restaurant Consumers: A Case Study Analysis. In Contributions to Management Science.

Wijaya, D. N., Sunarti, &Pangestuti, E. (2018). Pengaruh Gaya Hidup dan Motivasi Terhadap Keputusan Pembelian (Survei pada Konsumen Starbucks, Kota Malang). Jurnal Administrasi Bisnis (JAB), 55 (2), 75–83. administrasibisnis.studentjournal.ub.ac.id%0A75

Wulandari, R. D., & Iskandar, D. A. (2018). Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Kosmetik. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 3 (1), 11–18.

Yi, S., & Jai, C. (2019). Impacts of Consumers’ Beliefs, Desires and Emotions on Their Impulse Buying Behavior: Application of An Integrated Model of Belief-Desire Theory of Emotion. Journal of Hospitality Marketing & Management, 29(6).