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Tutik Istiqomatin, Agus Setiadi and Titik Ekowati 2021. Effect of Marketing Mix on Consumer Purchase Decisions to Buy Cavendish Banana at Modern Markets in Semarang. Agriecobis : Journal of Agricultural Socioeconomics and Business. 4, 2 (Oct. 2021), 120–132. DOI:https://doi.org/10.22219/agriecobis.v4i2.16225.