Tutik Istiqomatin, Agus Setiadi and Titik Ekowati (2021) “Effect of Marketing Mix on Consumer Purchase Decisions to Buy Cavendish Banana at Modern Markets in Semarang”, Agriecobis : Journal of Agricultural Socioeconomics and Business, 4(2), pp. 120–132. doi: 10.22219/agriecobis.v4i2.16225.