Agriecobis : Journal of Agricultural Socioeconomics and Business

Full Paper Vol. 7 No. 02 October 2024

Jurnal Agriecobis — Thu, 31 Oct 2024 00:00:00 +0700

Full Paper Vol. 7 No. 02 October 2024

Front Matter Vol. 7 No. 02 October 2024

Jurnal Agriecobis — Thu, 31 Oct 2024 00:00:00 +0700

Front Matter Vol. 7 No. 02 October 2024

Back Matter Vol. 7 No. 02 October 2024

Jurnal Agriecobis — Thu, 31 Oct 2024 00:00:00 +0700

Back Matter Vol. 7 No. 02 October 2024

Determinants of Indonesia's Plantation Commodities Trade Flows with ASEAN: Insights from a Gravity Model Approach

Muhammad Ali Yafi, Amanda Sekar Adyanti — Thu, 31 Oct 2024 00:00:00 +0700

The trade relationship between Indonesia and ASEAN countries in plantation products exhibits fluctuations in export and import activities. This study aims to identify the factors influencing Indonesia’s Plantation Commodities Trade Flows with ASEAN countries. The research utilizes secondary data from eight ASEAN countries-Indonesia, Cambodia, Malaysia, Singapore, Thailand, Vietnam, Myanmar, and the Philippines-over a 15-year period (2008–2022). A panel data regression analysis, based on the Gravity Model, was conducted to achieve the research objectives. The variables examined include Indonesia’s Plantation Commodities Trade Flows, Indonesia's GDP, partner countries' GDP, exchange rates, economic distance, population, and inflation. The analysis revealed that fluctuations in Indonesia’s Plantation Commodities Trade Flows are driven by variations in export and import values. The regression results identified Indonesia's GDP, partner countries' GDP, economic distance, and exchange rates as significant factors affecting trade flows, while population and inflation had no significant impact.

Technical and Economic Efficiency of Production Factors in Javanese Tobacco Farming: A Case Study of Belun Village, East Java

Alief Ramadhani Novita Cahyono Putri, Sri Widayanti, Gyska Indah Harya — Thu, 31 Oct 2024 00:00:00 +0700

This study analyzes the technical and economic efficiency of production factors in tobacco farming in Belun Village, Temayang Subdistrict, Bojonegoro District, East Java. Using stochastic frontier software 4.1, the analysis was conducted with a sample of 87 Javanese tobacco farmers. The production inputs evaluated include land area, seeds, urea fertilizer, NPK fertilizer, NPK Phonska Plus fertilizer, labor, pesticides, and production output. The results indicate that the gamma elasticity coefficient for technical efficiency is 0.949, with all variables being statistically significant at the 1% level (t-table 2.64), except for pesticide input, which is significant at the 5% level (t-table 1.99). In the economic efficiency analysis, seedlings were identified as the inefficient input with an efficiency estimate (EE) of > 1 (52.4), while other inputs showed EE < 1. The study concludes that 94.9% of the inefficiency stems from production factors, while 5.1% is attributed to external factors. Moreover, the inputs used in Javanese tobacco farming are neither technically nor economically efficient. To achieve full technical efficiency, farmers should reduce inputs such as land area, NPK fertilizer, and NPK Phonska Plus fertilizer, while increasing the use of seeds, pesticides, urea fertilizer, and labor.

Utilization and Effectiveness of Agro-industrial Digital Marketing in Malang Raya

Thu, 31 Oct 2024 00:00:00 +0700

In the digital era, the agro-industrial sector has transitioned from conventional marketing to digital marketing. One of the agro-industry companies in Malang Raya, ALE, focuses on processing fruits and vegetables into healthy snack chips. The company engages in various digital marketing activities, including sales through e-commerce platforms such as Shopee, Tokopedia, and Lazada, and promotional efforts on social media platforms like TikTok and Instagram. This research aims to analyze (1) the utilization of digital marketing, and (2) the effectiveness of social media promotion based on engagement rates. The study employs both primary and secondary data, incorporating qualitative and quantitative forms, which are analyzed descriptively using a case study approach. Data collection methods include interviews, observation, and content analysis. The findings highlight the advantages of e-commerce channels, sales strategies like bundling and live streaming on e-commerce platforms, and storytelling and sales promotion strategies on social media. Additionally, the engagement rates on ALE's TikTok (12.71%) and Instagram (4.50%) indicate a high engagement rate level, with values exceeding the 2.72% benchmark, demonstrating the strong effectiveness of these platforms as promotional tools for the company.

Performance Analysis of the Village Unit Cooperative (KUD) “Suka Makmur” Using the Balanced Score Card

Herlyna Novasari Siahaan, Mia Wananda Varwasih, Rahmi Nofitasari — Thu, 31 Oct 2024 00:00:00 +0700

This study aims to analyse the performance of the village unit cooperative (KUD) “Suka Makmur” using the Balanced Scorecard instrument because cooperatives must be run with good management by implementing Good Corporate Governance (GCG). Therefore, it is necessary to measure the performance of cooperatives that focus on financial and non-financial performance. This research was conducted from July to October 2023 at the KUD “Suka Makmur”. Mixed methods are used for primary and secondary data. According to the results of research on customer and membership perspectives, it shows that the existing membership at the KUD “Suka Makmur” totals 1,978 people, where the 2021-2022 membership comparison has no cooperative members who have resigned. Second, the financial aspect shows that the results of financial ratios (liquidity, solvency, and profitability) of the KUD “Suka Makmur” are in good condition, the third aspect of the cooperative business is related to the business of buying and selling FFB, UKM Mart, agricultural production facilities unit and savings and loan unit. According to the fourth learning and growth perspective, there are efforts made by cooperatives aimed at improving the ability of cooperative human resources through cooperative training and education, as well as assistance from the Ministry of Cooperatives and the West Tanjung Jabung Cooperative Office.

The Strategy of Agroindustry Development of Teng-Teng Apel (A Case Study on Hilwa Nusantara Shop in Batu City)

Ummu Nadhiroh Islamiah, Mubarokah, Nisa Hafi Idhoh Fitriana — Thu, 31 Oct 2024 00:00:00 +0700

This study is conducted by purpose of identifying company environment and analyzing the strategy for agroindustry development of Teng-Teng Apel (cake made from apple fruit) in Hilwa Nusantara Shop in Batu City. The methods of data analysis used in this study are internal and external company analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE), SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM) analysis. The results of the study have showed that SWOT analysis indicates IFAS score 2.84 and EFAS value 2.94. Moreover, agroindustry position of Teng-Teng Apel of Hilwa Nusantara Shop is at Quadrant One (I). Based on company position, there are three alternative strategies, 1. To increase production capacity and quality using technology, 2. To extend market in developing sales volume, and 3. To maintain relationship and trust with raw material suppliers. First becomes first priority for Hilwa Nusantara with TAS value 5.49.

An Analysis of Alternative Strategy Model for Agroindustry Business Development of Crystal Guava in Malang Raya

Thu, 31 Oct 2024 00:00:00 +0700

PT. Kreasi Tani Bumiaji is agroindustry company located in Banaran, Bumiaji Village, Bumiaji District, Batu City, East Java. This company focuses on processing agricultural products in the form of crystal guava and becomes a superior local product. This study aimed at analyzing alternative strategy of agroindustry business development of crystal guava as a product in PT. Kreasi Tani Bumiaji. Descriptive-quantitative method was used to collect the primary data from interviews and questionnaire items. Eight participants from the company were selected by using purposive sampling technique. The secondary data were obtained from academic articles. The data were analyzed by using SWOT analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal-External (IE) Matrix, and QSPM. The results of analysis showed that main internal factor is diversification of processed products with the score 0.277. Meanwhile, external factor is internship collaboration with the score 0.418. The position of company in IE matrix lies on the fifth cell which showed that stable growth with coordinate scores 2.930; 2.594. According to 15 alternative strategies identified using SWOT analysis, prioritized strategy based on QSPM analysis refers to business partnership with investors for the development of production facilities, business concept, and marketing with the highest score 7.23.

Staying Happy During COVID-19: Analyzing Happiness Indicators Among Poultry Farmers in Malang Regency

Anas Ta'in, Sutraning Nurahmi, Damat — Thu, 31 Oct 2024 00:00:00 +0700

This study aims to examine the contribution of each happiness indicator, assess the overall happiness levels among laying hen and broiler chicken farmers, and analyze variations in happiness based on farm scale during the COVID-19 pandemic in Malang Regency. The research site was chosen through purposive sampling, as Malang Regency is a key center for poultry farming in East Java. Accidental sampling yielded 75 respondents, comprising 36 farmers with less than 5,000 livestock and 39 with more than 5,000. Results identified 16 valid indicators out of the 21 used in the study. The roles of each happiness indicator were as follows: education and skills (0.782), employment (0.780), health (0.632), family harmony (0.735), leisure availability (0.757), social relations (0.754), security conditions (0.584), happiness (0.716), absence of depression (0.793), optimism (0.867), empathy (0.570), independence (0.828), environmental mastery (0.815), self-development (0.598), positive relationships (0.615), and life goals (0.605). The overall happiness score for poultry farmers was 4.37, with laying hen farmers at 4.33 and broiler chicken farmers at 4.39, placing them in the "happy" category. No significant difference was observed in happiness levels between farmers with business scales below and above 5,000 livestock.

Consumers’ Willingness to Pay for Gamy Salt in Jabodetabek

Khalda Tsaniaty Halimah, Tursina Andita Putri — Thu, 31 Oct 2024 00:00:00 +0700

Seaweed, being an abundant resource, has the potential to be processed into raw material for salt. This potential is supported by the high demand for salt consumption and the serious problem of hypertension in Indonesia. Consuming salt made from seaweed can be an alternative with low sodium content, which can help manage hypertension. Currently, the salt made from seaweed that is available to be purchased is Gamy salt. However, Gamy salt is more expensive than other low-sodium salts. This research aims to estimate the amount of consumers’ willingness to pay for Gamy salt and identify factors that influence their willingness to pay. The analytical methods used in this research include descriptive analysis, Contingent Valuation Method, and logistic regression. The research involved 103 respondents aged 30 years and above, residing in Jabodetabek, and having a history or risk of hypertension. The results indicate that the average willingness to pay for Gamy salt is Rp17,873.79 per 100 grams. Factors that significantly influence consumers to pay an extra price for Gamy salt are income, knowledge regarding seaweed salt, and health awareness.

Risk Management of Green Bean Farming Production in Gluranploso Village, Gresik District

Yeni Prasasti, Noor Rizkiyah, Taufik Setyadi — Thu, 31 Oct 2024 00:00:00 +0700

Green beans are the most important food crop in Indonesia and production continues to increase to meet domestic demand. However, production is still insufficient due to several risks faced by farmers. This research analyzes the risk management of green bean production in Gluranploso Village using the Coefficient of Variation (KV) and Failure Mode and Effect Analysis (FMEA) methods. The results showed that yield variation was relatively low with a KV value of 17%, indicating good yield stability. The FMEA analysis identified four main sources of risk affecting production: seed aspect with an RPN value of 5.808, weather with an RPN value of 7.04, pests and diseases with an RPN value of 12.936, and technical aspects with an RPN value of 47.88, particularly delays in pest and disease control spraying. In addition, the market aspect is also a source of risk with the largest value in the increase in production input prices at 12.288. These sources require special attention in risk management. The study concludes that the implementation of appropriate risk management strategies, focusing on the identified key risk sources, can help farmers improve yield stability and farm profitability. These strategies include improving seed quality, mitigating weather risks, controlling pests and diseases, and improving technical procedures in cultivation and market risks. Thus, effective risk management can be key in increasing the productivity and sustainability of green bean farming in Gluranploso village.

Level of Consumer Satisfaction Towards Brown Rice in Malang District: A Customer Satisfaction Index (CSI) Analysis

Faishal Rafli Ra'if, Bambang Yudi Ariadi, Fithri Mufriantie — Thu, 31 Oct 2024 00:00:00 +0700

In general, the current demand for brown rice does not receive the same attention from the public as white rice. So, it is important to further understand consumer behavior related to consuming brown rice because this has an impact on consumer satisfaction and has an impact on the strategies formulated by producers. Thus, this study aims to assess the level of consumer satisfaction with brown rice and evaluate the performance and importance of certain attributes. The variables analyzed include product quality, price, and benefits. This study applied a quantitative approach with Accidental Sampling technique, involving 100 respondents who were analyzed using the Customers Satisfaction Index (CSI) technique. The results of these findings indicate that the product quality variable (Taste) has the highest level of importance and performance, with values of 4.56 and 4.49, respectively. The level of satisfaction of brown rice consumers in Pakis District, Malang Regency, reached 74.53%, which is classified as satisfied (range 60.1% - 80.0%). The suggestions given are that producers need to improve the quality of brown rice in terms of taste, color, and texture, while marketers are advised to utilize social media and creative campaigns to attract young consumers and offer discounts for large purchases to increase customer satisfaction.