Yogaswara, I., Widayat, W. and Juanda, A. 2025. Driving Customer Decisions Through Interest: The Role of Brand Image and Promotion in BRI Simpedes Si Serba Bisa. Business Innovation Management and Entrepreneurship Journal (BIMANTARA). 4, 01 (Jul. 2025), 42–60. DOI:https://doi.org/10.22219/bimantara.v4i01.38371.