YOGASWARA, I.; WIDAYAT, W.; JUANDA, A. Driving Customer Decisions Through Interest: The Role of Brand Image and Promotion in BRI Simpedes Si Serba Bisa. Business Innovation Management and Entrepreneurship Journal (BIMANTARA), [S. l.], v. 4, n. 01, p. 42–60, 2025. DOI: 10.22219/bimantara.v4i01.38371. Disponível em: https://ejournal.umm.ac.id/index.php/bimantara/article/view/38371. Acesso em: 4 jun. 2026.