Yogaswara, I., W. Widayat, and A. Juanda. “Driving Customer Decisions Through Interest: The Role of Brand Image and Promotion in BRI Simpedes Si Serba Bisa”. Business Innovation Management and Entrepreneurship Journal (BIMANTARA), vol. 4, no. 01, July 2025, pp. 42-60, doi:10.22219/bimantara.v4i01.38371.