Business Innovation Management and Entrepreneurship Journal

The Relationship of E-WOM, Brand Ambassador to Buying Interest, and Brand Image as Mediation Variables

Nur Diana — 2024-04-30

The cosmetics industry in Indonesia continues to develop well, especially with the increasing demand for beauty products. This research was conducted to analyze and prove whether E-WOM and Brand Ambassadors influence Buying Interest with Brand Image as a mediating variable for Wardah cosmetic products at the University of Muhammadiyah Malang. This type of research uses a quantitative approach and uses primary data. Data was collected using a questionnaire of 160 respondents. The gathered data is subsequently analyzed using the Structural Equation Model - Partial Least Square (SEM-PLS) technique. The study's results prove that E-WOM, Brand Ambassador, and Brand Image significantly affect Buying Interest. In contrast, E-WOM and brand ambassadors positively and significantly affect brand image, which acts as a mediator. The Company must leverage these factors to improve its brand image and drive consumer purchasing decisions.

Fraud Triangle Perspective on Financial Statement Fraud with Quality Audit as a Moderating Variable

Emilio Hudin — 2024-04-30

Financial Statement Fraud is a significant problem in the financial sector, where companies deliberately misrepresent their financial information to deceive stakeholders. Therefore, this study aims to analyze the perspective of Financial Stability, Financial Targets, and External Pressure on Financial Statement Fraud with Quality Audit as a moderating variable. The population in this study is all companies in the Primary Consumer Goods sector, which numbered 87. After the normality test, the samples used were 60 companies. Based on the regression test results, three variables have no significance on fraud's financial statement. The auditor quality variable does not moderate the relationship between financial stability, financial targets, and external pressure to financial statement fraud. Although financial stability, financial targets, and external pressure do not directly affect financial statement fraud, companies can prioritize financial risk management by focusing more on other aspects that may significantly impact financial statement fraud.

What Are the Main Factors That Influence Purchasing Decisions at Bukalapak?

Yasmin Rachma Aulia — 2024-04-30

The era of globalization and online transactions has changed many aspects of human life, especially in terms of how people interact, work, shop, and make purchasing decisions. Therefore, this study examines the effect of E-service quality and promotion on purchasing decisions. This data was obtained through an online survey using a Google form for 105 respondents using a purposive sampling technique, di Kota Malang. The data analysis used in this study, namely linear regression analysis, shows that E-service quality has a significant positive effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions, and promotion is more dominant than e-service quality in influencing purchasing decisions. This finding implies that e-commerce, especially Bukalapak, needs to continue to improve the quality of their electronic services to meet customer expectations. However, sales promotion should remain the main focus of a marketing strategy, as it has a greater influence on driving purchasing decisions.

Do Motivation and Competence Influence the Performance of Teachers in Vocational Schools?

Angel Chandra Septin — 2024-04-30

Teacher performance in Indonesia is like a complex phenomenon, combining bright and shadowy sides. Many teachers in Indonesia still need to improve their qualifications and competencies. This study aims to analyze the influence of motivation and competence on teacher performance and career development as mediating variables. This research was conducted on Telkom Malang Vocational School teachers, with 71 teachers as respondents. The sampling technique uses saturated sampling or census. Data collection was carried out using questionnaire techniques. The data analysis technique uses the PLS-SEM method with SmartPLS software. The results showed that motivation did not significantly affect teacher performance or career development. Conversely, competence positively and significantly influences teacher performance and career development. However, career development does not affect teacher performance. In addition, motivation does not affect teacher performance through career development, and competence does not affect teacher performance through career development. There is a need to focus on developing teacher competencies to improve their performance and career. Motivation may not be a key factor, but it is vital to maintain adequate motivation in a work environment.

Analysis of Service Quality on Customer Satisfaction with Gap-Servqual Method and Importance Performance Analysis

Cindi Adelia Santoso — 2024-04-30

In this digital era, understanding and meeting customer satisfaction is crucial with the increasing number of choices and customer expectations. This study aims to determine the quality of service and satisfaction at Klinik X Kota Malang. The samples in this study were 145. The sampling technique used was accidental sampling. The type of research used is survey explanatory with a quantitative approach. The data collection technique used was a questionnaire. Data analysis used the Service Quality Method (SERVQUAL) and Importance Performance Analysis (IPA). The results of this study show that the quality of services provided by Klinik X Kota Malang has not fully met consumer expectations, and the satisfaction achieved by customers cannot be fully felt with the quality of services provided by the company. The study highlights that service quality is important in determining customer satisfaction, so the company needs to improve the quality of service identified as not optimal.