EMPOWERING RURAL WOMEN’S ROLE MODEL IN TOURISM IN BATU CITY

Abstract

Staf Pengajar Jurusan IESP, Fakultas Ekonomi, Universitas Muhammadiyah Malang
Alamat Korespondensi : perum.Muara Sarana Indah A/03 Jetis-Dau
Telpon : 0341-464299, Hp : 08123381129, Email : dewa_dul@yahoo.com

ABSTRACT

Needs of rural women to increase their participation in the field of tourism development vary
based on characteristics of the potential for village and community. The opportunities available for
rural women to improve their participation in quite diverse areas of tourism development, among
others, opened the services of accommodation (accommodation) in the form of homestay villages
tourist destination, packaging of agricultural products into packages by-by a typical, cultivate
ornamental plants to be made by- by tourism, agriculture presents the results as typical food products,
food kiosks and others.
Development of tourism sector in the town of Batu are expected to absorb the labor force so
that it can reduce unemployment. Sectors that can absorb labor is generally located in the industrial
sector, handicrafts, restaurants and hospitality services. The type of work is not only dominated by
men but also women. Based on employment data Batu, showed that almost all of their employment
status is dominated by men, in other words the male is always more than women, except for unpaid
work status. For unpaid work status male workers for 2425 people, while women as much as 4586
people.

Keywords: women workers, tourists, tourism