Pengaruh Produk, Harga, Tempat, dan Kualitas Layanan Islami Terhadap Keputusan Pembelian di Omah Dewe Malang

Abstract

This study aims to determine the effect of Islamic product, price, place, and service quality on purchasing decisions at omah dewe Malang. This study used a quantitative approach to the research subjects of omah dewe Malang customers. The analysis tool in this study was to use smartPLS 4.0 software using SEM (structural equation modeling) analysis. The respondents in this study were 150 respondents in omah dewe Malang. The results of this study indicate that Islamic products, prices, places, and service quality have a significant effect on purchasing decisions at omah dewe Malang.