Empowering comunity in creating business opportunities in Pahlawan Village, Batu Bara Regency
DOI:
https://doi.org/10.22219/jcse.v2i2.16590Keywords:
Business assistance, Community dedication, Coastal areaAbstract
The growth of small businesses plays an important role in the economic development of the community. Unfortunately, many regions are less able to develop small businesses even though their regions have various economic potentials. The purpose of this community service program was to empower rural communities in creating culinary business opportunities. This community service program was carried out by a team from the Universitas Pembangunan Panca Budi by involving the community in Pahlawan Village, Batu Bara Regency. The method used was through lectures and focus group discussions. The materials presented and discussed were business administration management and marketing management. Observation activities were carried out to evaluate the results of community service activities. The evaluation results show that the people in the Pahlawan Village need to develop alternative business strategies, improve business management, and identify various factors for marketing activities for culinary businesses.
Downloads
References
Adry, M. R., Putri, D. Z., Riani, N. Z., & Marta, J. (2018). The potency of sea fishery in West Sumatra. Advances in Economics, Business and Management Research, 57(PICEEBA), 391–396. https://doi.org/10.2991/piceeba-18.2018.20
Aghazadeh, H. (2015). Strategic marketing management: Achieving superior Business performance through intelligent marketing strategy. Procedia - Social and Behavioral Sciences, 207, 125–134. https://doi.org/10.1016/j.sbspro.2015.10.161
Aslan, L. O. M., Iba, W., Bolu, L. O. R., Ingram, B. A., Gooley, G. J., & de Silva, S. S. (2015). Mariculture in SE Sulawesi, Indonesia: Culture practices and the socio economic aspects of the major commodities. Ocean & Coastal Management, 116, 44–57. https://doi.org/10.1016/j.ocecoaman.2015.06.028
Dominguez, C., Varajão, J., Morgado, L., Oliveira, I., & Sousa, F. (2010). SME Managers’ most important entrepreneurship and business competences. In Communications in Computer and Information Science (pp. 274–282). https://doi.org/10.1007/978-3-642-16419-4_28
Esposito, E., & Evangelista, P. (2016). Knowledge management in SME networks. Knowledge Management Research & Practice, 14(2), 204–212. https://doi.org/10.1057/kmrp.2015.18
Guercini, S., Bernal, P. M., & Prentice, C. (2018). New marketing in fashion e-commerce. Journal of Global Fashion Marketing, 9(1), 1–8. https://doi.org/10.1080/20932685.2018.1407018
Jasra, J., Khan, M., Hunjra, A., Rehman, R., & Azam, R. (2010). Determinants of business success of small and medium enterprises. International Journal of Business and Social Science, 2(20), 274–280. https://ssrn.com/abstract=2130356
Neumark, D., Wall, B., & Zhang, J. (2011). Do small businesses create more jobs? New evidence for the United States from the national establishment time series. Review of Economics and Statistics, 93(1), 16–29. https://doi.org/10.1162/REST_a_00060
Omerzel, D. G. (2010). The impact of knowledge management on SME growth and profitability: A structural equation modelling study. African Journal of Business Management, 4(16), 3417–3432. https://doi.org/10.5897/AJBM.9000590
Papageorgiou, M. (2016). Coastal and marine tourism: A challenging factor in Marine Spatial Planning. Ocean & Coastal Management, 129, 44–48. https://doi.org/10.1016/j.ocecoaman.2016.05.006
Poeloengasih, C. D., Bardant, T. B., Rosyida, V. T., Maryana, R., & Wahono, S. K. (2014). Coastal community empowerment in processing Kappaphycus alvarezii: a case study in Ceningan Island, Bali, Indonesia. Journal of Applied Phycology, 26(3), 1539–1546. https://doi.org/10.1007/s10811-013-0153-x
Prasetyo, J. B., Muhammad, F., & Sugianto, D. N. (2018). An overview of encouraging sustainable tourism in the coastal tourism of Karang Jahe beach: issues and challenges. In Hadiyanto, Maryono, & B. Warsito (Eds.), E3S Web of Conferences (Vol. 73, p. 02015). https://doi.org/10.1051/e3sconf/20187302015
Purida, N., & Patria, M. P. (2019). Economic valuation of mangrove ecosystem in Cilamaya Wetan, Karawang, West Java. IOP Conference Series: Earth and Environmental Science, 404, 012016. https://doi.org/10.1088/1755-1315/404/1/012016
Ramanathan, R., Ramanathan, U., & Hsiao, H.-L. (2012). The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects. International Journal of Production Economics, 140(2), 934–943. https://doi.org/10.1016/j.ijpe.2012.07.017
Rudiastuti, A. W., Munawaroh, Setyawan, I. E., & Pramono, G. H. (2018). Coastal management strategy for small island: ecotourism potency development in Karimata Island, West Kalimantan. IOP Conference Series: Earth and Environmental Science, 148, 012013. https://doi.org/10.1088/1755-1315/148/1/012013
Sanaei, M. R., & Sobhani, F. M. (2018). Information technology and e-business marketing strategy. Information Technology and Management, 19(3), 185–196. https://doi.org/10.1007/s10799-018-0289-0
Stan, A. (2014). The role of small business in economic development of european economy. Studies and Scientific Researches. Economics Edition, 19, 165–170. https://doi.org/10.29358/sceco.v0i19.238
Sudarwati, W., Hardjomidjojo, H., Machfud, & Setyaningsih, D. (2020). Literature review: Potential and opportunities for the development of seaweed agro-industry. IOP Conference Series: Earth and Environmental Science, 472, 012063. https://doi.org/10.1088/1755-1315/472/1/012063
Sudiman, S., Fahrudin, W. A., Taufik, T., Subarman, K., & Taufik, A. (2020). Sosialisasi strategi usaha kecil menengah untuk meningkatkan produktivitas pasca pandemi virus COVID19. Abdi Laksana: Jurnal Pengabdian Kepada Masyarakat, 1(3), 435–438. http://openjournal.unpam.ac.id/index.php/JAL/article/download/6884/4525
Sururi, A., Hasanah, B., Mulyasih, R., Firdaus, I. A., Hasuri, H., & Yuliani, H. (2021). Peningkatan kapasitas ekonomi masyarakat melalui pemberdayaan kelompok usaha mikro kecil dan menengah di kawasan pantai utara Desa Domas Kabupaten Serang. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(3), 405–415. https://doi.org/10.24198/kumawula.v3i3.27286
Tommy, T., Nurmadi, R., Lubis, I., & Syahputri, N. I. (2020). Penyuluhan potensi media informasi dan internet bagi pengembangan bisnis UKM Desa Bukit Lawang. Prioritas: Jurnal Pengabdian Kepada Masyarakat, 2(1), 45–49. https://jurnal.harapan.ac.id/index.php/Prioritas/article/view/210
Wahyularassati, A., Susiloningtyas, D., & Handayani, T. (2019). Value-chain distribution of seaweed production in Amal Coast, Tarakan Island. IOP Conference Series: Earth and Environmental Science, 311, 012082. https://doi.org/10.1088/1755-1315/311/1/012082
Wang, E. T. G., Hu, H., & Hu, P. J.-H. (2013). Examining the role of information technology in cultivating firms’ dynamic marketing capabilities. Information & Management, 50(6), 336–343. https://doi.org/10.1016/j.im.2013.04.007
Yuwita, N., Sri Astutik, Siti Badriyatul, & Sri Rahayu. (2021). Pendampingan legalitas usaha mikro kecil dan menengah melalui sistem online single submission di Desa Lemahbang Kecamatan Sukorejo. Khidmatuna: Jurnal Pengabdian Kepada Masyarakat, 2(1), 41–48. https://doi.org/10.51339/khidmatuna.v2i1.322
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Sari & Irawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
