Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta

Authors

  • S. Sudarti Doctoral Program Technology and Vocational Education, Universitas Negeri Yogyakarta
  • Mochamad Bruri Triyono Doctoral Program Technology and Vocational Education, Universitas Negeri Yogyakarta

DOI:

https://doi.org/10.22219/jcse.v3i3.20230

Keywords:

Bendhung Lepen, Community empowerment, Entrepreneurship , Strategic management

Abstract

This research was aimed (1) to know the internal environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; (2) to know external environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; and (3) to know the appropriate marketing system for the location of Bendhung Lepen fish attractions. The method used in this study was qualitative descriptive where data were obtained by means of interviews, observations, and documentation. The interview was conducted at random on visitors to fish attraction Bendhung Lepen, the community around the Gajah Wong river irrigation site, and the Bendhung Lepen Community. Field results were used for SWOT analysis consisting of IFAS tables, EFAS tables, IE matrices, and SWOT matrices. The results of the analysis on IFAS can be known that the score for internal factors of 3.43 which understands the internal condition of management of fish attraction management in Bendhung Lepen falls into the moderate category (average). This is because factors that have a high score were at high operational cost points. The results of the EFAS analysis showed a score of 3.28 which means the external condition of Bendhung Lepen fish attractions were in good condition, where the most dominant factor is the number of competitors was still small, balanced crop sales, and the density of the number of tourist attraction visitors.

Downloads

Download data is not yet available.

References

Abdi, H. (2021). Bendung Lepen di Jogja, Taman Desa Kotor Kini Jadi Tempat Wisata Keluarga yang Nyaman. Hot Liputan6. https://hot.liputan6.com/read/4470937/bendung-lepen-di-jogja-taman-desa-kotor-kini-jadi-tempat-wisata-keluarga-yang-nyaman

Asy Syahid, N., & Suwarni, S. (2018). Analisis Swot Sebagai Dasar Strategi Pemasaran Pada Produk Airum (Air Minum Um). Ekonomi Bisnis, 23(1), 21–28. https://doi.org/10.17977/um042v23i1p21-28

Bappenas. (2019). Roadmap of SDGs Indonesia : A Hihglight. BAPPNENAS. https://www.unicef.org/indonesia/sites/unicef.org.indonesia/files/2019-07/ROADMAP OF SDGs INDONESIA_final draft.pdf

Herdhiansyah, D. (2016). The Implications of Government Policy for the Development of Agro-industry Sago with SWOT Analysis. International Journal of Business and Management Invention ISSN, 5(7), 18–22. www.ijbmi.org18%7C

Kaci, A. S., Prasetya, D. W. I. A., & Sisharini, N. (2017). Study of Swot Analysis on Academic Information. Journal of Electrical Engineering and Computer Sciences, 2(2), 263–270.

Masterplandesa. (2022). Bendung Lepen_ Bukti Kreativitas Pemuda Desa yang Didukung oleh Pemangku Kepentingan yang Ada. masterplandesa. https://www.masterplandesa.com/wisata/bendung-lepen-bukti-kreativitas-pemuda-desa-yang-didukung-oleh-pemangku-kepentingan-yang-ada/

Miles, M. B., Huberman, A. C., & Saldana, J. (2019). Qualitative data analysis. SAGE Publications, Inc. https://us.sagepub.com/en-us/nam/qualitative-data-analysis/book246128#contents

Nurul, A. (2020). Menengok Bendung Lepen Sungai Gajahwong, Selokan Jadi Tempat Rekreasi. TribunJogja Travel. https://tribunjogjatravel.tribunnews.com/2020/07/22/menengok-bendung-lepen-sungai-gajahwong-selokan-jadi-tempat-rekreasi?page=all

Nurwahyuni, I. L., Cahyani, L. I., & Fitriana, N. (2021). Peran Komunitas Bendhung Lepen Dalam Membangun. Jurnal Empati, 10(6), 436–446.

Pangarso, B., Diyanto, D., Sabarudin, A., Purnama, I., Sugiarto, Y. R., Suryanugraha, G., & Swinareswari, A. N. (2015). Indikasi Keestetikaan lingkungan perkotaan kawasan pusat Kota Wonosari Kabupaten Gunungkidul Daerah Istimewa Yogyakarta februari s/d oktober 2015 (Issue November).

Pradana, A. (2020). Bendhung Lepen, dari selokan penuh limbah jadi destinasi wisata di Yogyakarta. In BBC News Indonesia. https://www.bbc.com/indonesia/media-54600957

Rangkuti, F. (2001). Analisis SWOT teknik membedah kasus bisnis. Gramedia Pustaka Utama.

Safa’at, Nuzulul Fatimah, & Ahmad, M. A. (2021). Swot Analysis To Determine a Company’S Strategy in the State of the Covid-19 Plague in Xyz Company. Journal of Islamic Economics Perspectives, 3(2), 1–9. https://doi.org/10.35719/jiep.v3i2.44

Suprobo, H. Y. (2020). Karang Taruna di Kampung Ini Sulap Irigasi Jadi Tempat Wisata Asri. Harianjogja. https://jogjapolitan.harianjogja.com/read/2020/07/11/510/1044115/karang-taruna-di-kampung-ini-sulap-irigasi-jadi-tempat-wisata-asrihttps:

Ulfah, T. T., Kamala, I., & Latifah, S. N. (2020). Environmental preservation: Mrican youth innovation on slummed irrigation channels (Bendung Lepen Gajah Wong). Journal of Community Service and Empowerment, 1(3), 134–141. https://doi.org/10.22219/jcse.v1i3.13466

Downloads

Published

2022-12-06

How to Cite

Sudarti, S., & Triyono, M. B. (2022). Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta. Journal of Community Service and Empowerment, 3(3), 132–141. https://doi.org/10.22219/jcse.v3i3.20230

Issue

Section

Articles