Virtual tour-based digital batik village as a place for promotion of Bekasi city batik in the industry 4.0 era: Study on batik tiara
DOI:
https://doi.org/10.22219/jcse.v4i1.24028Keywords:
Batik village, Community empowerment , Promotion, Training, Virtual tourAbstract
The development of digital technology and virtual reality has also given birth to virtual tourism innovations that impact improving the community's economy through training. This program is carried out to create virtual tourist villages, mainly based on virtual batik tourism so that batik artisans have more time to promote their products and the tourist aspect. The virtual tour-based batik village aims to make the batik artisan community more active in utilizing digital application platforms to market their products and produce practical marketing applications. This digital application makes it easier for buyers to find out the promotions being carried out by Bekasi batik by utilizing gadgets and taking advantage of the digital world. The training method uses a case study approach, discussion, and lecture and ends with a training evaluation. The results of the study are based on the review of the user experience of Bekasi city batik artisans; out of 50 respondents, it is found that 55% strongly agree that training materials and virtual tour systems that are socialized are easy to access, can develop digital village web-based virtual tours as well as a forum for urban batik promotion Bekasi. In the aspect of the desired goals of the Bekasi city batik artisans participants, out of 50 respondents, the result was that 65% strongly agreed that the learning objectives of the training and virtual tour system met the expectations of the respondents. It is the hope of the training participants that the problem of marketing the virtual tour system will be a solution to expand the marketing of batik in the City of Bekasi.
Downloads
References
Amaliyah, A., Dimisyqiani, E., Apriliani, L., & ... (2022). Improving the MSME Capability of the Madurese Community Through Mobile Series Applications and Digital Marketing Training. Indonesia …. https://www.ukinstitute.org/journals/ib/article/view/3449
Andria, F., Nuramanah, S., Sunarzi, M., & ... (2022). Optimization of Modern Style Marketing in the Era of Disruptive Technology at SME’s Batik New Normal Bogor. International …. http://journal.rescollacomm.com/index.php/ijbesd/article/view/201
Argyriou, L., Economou, D., & Bouki, V. (2020). Design methodology for 360 immersive video applications: the case study of a cultural heritage virtual tour. In Personal and Ubiquitous Computing. Springer. https://link.springer.com/article/10.1007/s00779-020-01373-8
Arikunto, S. (2002). Metodologi Penelitian Suatu Pendekatan Proposal. PT. Rineka.
Bennett, J. A., & Saunders, C. P. (2019). A virtual tour of the cell: Impact of virtual reality on student learning and engagement in the STEM classroom. Journal of Microbiology & Biology …. https://journals.asm.org/doi/abs/10.1128/jmbe.v20i2.1658
Bhatti, Z., Waqas, A., & Malik, H. A. M. (2018). Multimedia based learning and virtual tour for performing Hajj. Journal of Information & …. http://jict.ilmauniversity.edu.pk/arc/Vol12/i1p5
Chiao, H. M., Chen, Y. L., & Huang, W. H. (2018). Examining the usability of an online virtual tour-guiding platform for cultural tourism education. Journal of Hospitality, Leisure, Sport & …. https://www.sciencedirect.com/science/article/pii/S1473837617301715
García-Fernández, J., Gálvez-Ruiz, P., & ... (2020). The promotion of physical activity from digital services: Influence of e-lifestyles on intention to use fitness apps. International Journal of …. https://www.mdpi.com/831778
Kurniartuti, U. K., & Triastuti, R. (2017). Peran PT Telkom dalam Program Kampung UKM Digital di Kampung Batik Laweyan sebagai Wujud Corporate Social Responsibility. Educitizen. https://jurnal.fkip.uns.ac.id/index.php/civic/article/view/11941
Lu, W., Harncharnchai, A., & ... (2021). Social Media Strategy For Batik SMEs Using Customer Knowledge Management. … on Digital Arts, Media and …. https://ieeexplore.ieee.org/abstract/document/9425748/
Mah, O. B. P., Yan, Y., Tan, J. S. Y., Tan, Y. X., Tay, G. Q. Y., & ... (2019). Generating a virtual tour for the preservation of the (in) tangible cultural heritage of Tampines Chinese Temple in Singapore. Journal of Cultural …. https://www.sciencedirect.com/science/article/pii/S1296207418307787
Mamangan, J. I. S. (2021). … STRATEGY OF WRITTEN BATIK AS A CULTURAL HERITAGE (CASE STUDY OF GUNAWAN SETIAWAN BATIK IN KAUMAN BATIK TOURISM VILLAGE, SOLO …. media.neliti.com. https://media.neliti.com/media/publications/555097-the-preservation-strategy-of-written-bat-394b25cd.pdf
Moleong, L. J. (2017). Metodologi penelitian kualitatif (Revisi). Bandung: PT Remaja Rosdakarya.
Nurjanah, M. K., & Rahman, A. (2021). The Preservation Strategy of Written Batik as a Cultural Heritage (Case Study Of GunawanSetiawan Batik in Kauman Batik Tourism Village, Solo–Central Java …. Jurnal Ilmu Sosial Mamangan. https://ejournal.upgrisba.ac.id/index.php/jurnal-mamangan/article/view/4772
Nuvriasari, A., Candrawati, K., & ... (2022). Development of Education-Based Tourism and Expansion of Marketing Networks in Kampung Batik Giriloyo. IMPACTS …. https://jurnal.ustjogja.ac.id/index.php/IMPACTS/article/view/13061
O’Neil, I. (2019). Digital Health Promotion: A Critical Introduction. books.google.com. https://books.google.com/books?hl=en&lr=&id=7pazDwAAQBAJ&oi=fnd&pg=PT6&dq=promotion+digital&ots=Y4J9LfVAjU&sig=b7_TwO_LvgeF8OvAoOiBfuE3hCw
Perdana, D., Irawan, A. I., & Munadi, R. (2019). Implementation of a web based campus virtual tour for introducing Telkom university building. In International Journal if Simulation …. ijssst.info. https://ijssst.info/Vol-20/No-1/paper6.pdf
Prasetya, P., Widyanti, W., Rosdiana, R., & ... (2022). Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang. Priviet Social …. https://journal.privietlab.org/index.php/PSSJ/article/view/174
Rachmawati, R., Hapsari, S. A., & ... (2018). Virtual space utilization in the Digital SMEs Kampongs: Implementation of Smart City and Region. In … --Journal of Studies & …. humangeographies.org.ro. http://humangeographies.org.ro/articles/121/a_121_3_rachmawati.pdf
Rastati, R. (2020). Virtual tour: tourism in the time of corona. 6th International Conference on Social and Political …. https://www.atlantis-press.com/proceedings/icosaps-20/125949696
Rizkiyanti, I., Harsritanto, B. I. R., & ... (2021). Batik Production Village’s Adaptation on the Pandemic COVID-19. E3S Web of …. https://www.e3s-conferences.org/articles/e3sconf/abs/2021/93/e3sconf_icenis2021_01064/e3sconf_icenis2021_01064.html
Roziqin, A., & Fajrina, A. N. (2021). Will Creative Industries Survive in Industrial Revolution 4.0? An Experience from Batik Tulis Lasem, Indonesia. 1st International Conference on Law and …. https://www.atlantis-press.com/proceedings/iclhr-20/125956204
Setiyo, J., Mukhlis, I., & Murwani, F. D. (2022). Product Branding Training Model for MSMEs in Probolinggo Regency. … and Accounting Journal. https://mahamerupublisher.org/index.php/ibmaj/article/view/6
Sri, K., & Siti, H. A. (n.d.). THE INFLUENCE OF SOCIO-ECONOMIC DEVELOPMENT ON ENTREPRENEURIAL BEHAVIOR: A STUDY OF WOODEN BATIK CRAFTSMEN IN KREBET …. In scholar.archive.org. https://scholar.archive.org/work/jzce7igf2zccplqmec4ox66za4/access/wayback/https://rjoas.com/issue-2020-11/article_22.pdf
Sulaiman, M. Z., Aziz, M. N. A., Bakar, M. H. A., & ... (2020). Matterport: virtual tour as a new marketing approach in real estate business during pandemic COVID-19. … of Innovation in …. https://www.atlantis-press.com/proceedings/imdes-20/125947186
Sutono, S., & Latifah, N. (2019). The Strategic Orientation of Entrepreneurship on The Small and Medium Business At Batik Kudus As A Heritage Culture. Proceeding of the 2nd International Conference …. https://eudl.eu/doi/10.4108/eai.20-8-2019.2288123
Taryadi, T., Binabar, S. W., & Siregar, D. (2019). Geographic information system for mapping the potency of batik industry centre. In journal of information systems engineering ….
Timotius, K. H. (2017). Pengantar Metodologi Penelitian: Pendekatan Manajemen Pengetahuan untuk Perkembangan Pengetahuan. Penerbit Andi.
Tosida, E. T., Andria, F., Warnasih, S., & ... (2022). The Academic Triangle Implementation in Bogor New Normal Batik Village as a Collaborative Learning Center. … Journal of Ethno …. https://journal.rescollacomm.com/index.php/ijeer/article/view/236
Wahyudi, M., Parastowo, I. A. D., & ... (2021). Modernisasi" Kampoeng Batik" Di Desa Suratan Rw 03 Kelurahan Kranggan Kota Mojokerto. … Dan Inovasi (Jurnal …. https://ejournal.stiesia.ac.id/kreanova/article/view/4859
Widiastuti, C. T., & Santoso, A. (2022). SWOT Analysis of Batik Semarangan Competitiveness in The Disruption Era. Indonesian Journal of Business and …. https://jurnal.ipb.ac.id/index.php/ijbe/article/view/40806
Yang, T., Lai, I. K. W., Fan, Z. B., & Mo, Q. M. (2021). The impact of a 360 virtual tour on the reduction of psychological stress caused by COVID-19. Technology in Society. https://www.sciencedirect.com/science/article/pii/S0160791X20313178
Zahro, N. I., Sutono, S., & Latifah, N. (2019). The Strategic Orientation of Entrepreneurship on The Small and Medium Business At Batik Kudus As A Heritage Culture. books.google.com. https://books.google.com/books?hl=en&lr=&id=grEIEAAAQBAJ&oi=fnd&pg=PA364&dq=training+digital+batik+village&ots=kSSV6-2RPg&sig=bkb7ePJ8h2w8Q08FzXlz2xHACKI
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Agung Sudjatmoko, M. Maryani, Azani Cempaka Sari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
