Economic empowerment through the development of food and beverage micro enterprises
DOI:
https://doi.org/10.22219/jcse.v4i2.26221Keywords:
Micro, Small and Medium Enterprises, economic empowerment, food and beverage, diversification produc, PIRTAbstract
Kecamatan Grati is one of the sub-districts in Pasuruan Regency, famous for its various potentials both in terms of tourism, religious areas and geographically strategic. This Community Service focuses on the food and beverage sector business belonging to LAZISNU (Lembaga Amil Zakat and Shodaqoh NU) in Kecamatan Grati, which is centered in the Pujasera MSME Center in Gratitunon Village. Another thing that also needs to be developed in this community group in Kecamatan Grati is the entrepreneurial spirit in order to produce a jointly managed business unit so that community empowerment in Kecamatan Grati can be ensured. Therefore, the service team carried out a mapping of problems related to improving the local economy faced by LAZISNU partners (business mamin) through FGDs, Technical Guidance about diversifivation product and socialization PIRT. The impact obtained by MSME actors on BIMTEK activities about diversification product are: (i) improved skills and knowledge (ii) increase in product added value (iii) expansion of market share (iv) increased competitiveness (v) improved brand image (vi) business continuity. Next, the impact obtained by MSME actors on BIMTEK activities about socialization PIRT are: (i) compliance with regulations (ii) product quality improvement (iii) customer trust (iv) access to a wider market (v) consumer protection (vi) increased professionalism. The originality of this service program (Pengabdian Kepada Masyarakat) is that MSME actors can increase their income, product diversification, and product added value, through technical guidance which is carried out by inviting speakers from the agricultural technology field.
Downloads
References
Adam, N.A., Alarifi, G. (021). Innovation practices for survival of small and medium enterprises (SMEs) in the COVID-19 times: the role of external support. Journal of innovation and entrepreneurship 10,(1), 15. https://doi.org/10.1186/s13731-021-00156-6
Anatan, Lina & Nur. (2021). A Review of MSME’s competitiveness in Indonesia. In Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia. https://doi 10.4108/eai.27-7-2021.2316891.
Arya, M. H. A., Mahendra, W., Yatin, N., Yuniarti, C., Rahmatullah, I., Miranda, J., Risti, A., Sari, P. I., Fatriani, F., Sari, T. P., & Sarjan, M. (2023). Pendampingan Peningkatan Nilai Ekonomi Kacang Buncis Menjadi Produk Olahan di Sembalun Timba Gading. Unram Journal of Community Service, 4(1), 1–6. https://doi.org/10.29303/ujcs.v4i1.436
Ardle, O.M and Murray, U. (2020). Fit for measure? Evaluation in community development. Oxford University Press and Community Development Journal, 1-17. doi:10.1093/cdj/bsaa005.
Badriyah (2019).Pendampingan revitalisasi manajemen waktu dalam pengolahan bahan pangan sebagai rintisan awal wirausaha makanan mudah saji sehat halal pada kelompok pengajian ibu-ibu Nahdhatul Ulama Ranting Oro-Oro Dowo Kota Malang. Jurnal Pengabdian Kepada Masyarakat, Vol 25(1), 29-35.
Bhanot, S.P., Crost, B., Leight, J., Mvukiyehe, E., Yedgenov, B. (2021). Can community service grants foster social and economic integration for youth? A randomized trial in Kazakhstan. Journal of Development Economics, Vol 153. ISSN 0304-3878. https://doi.org/10.1016/j.jdeveco.2021.102718. https://www.sciencedirect.com/science/article/pii/S0304387821000912.
Dani, Nasution, Safri (2021). Strategi diferensiasi produk, citra merek, targetting, dan positioning pasar terhadap keunggulan kompetitif minuman lega di Labuhanbatu (Studi Kasus Konsumen Minuman Lega)
Dogan, N. (2015). The Intersection of entrepreneurship and Strategic Management. Social and Behavior Sciences, 195, 1288-1294.
Epriliyana, (2019). Urgensi ijin keamanan pangan (P-IRT) dalam upaya membangun kepercayaan konsumen dan meningkatkan jaringan pemasaran. Jurnal Manajemen dan Bisnis Indonesia, 5(1), 21-31.
Fahira & Yasin (2022). Peningkatan nilai produk melalui perijinan pirt, sertifikasi halal dan digital marketing pada UMKM sirup parijoto, Jurnal SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol. 11(2), 173 –180.
Farida, L. (2018). Analisis strategi pengembangan produk pangan lokal dalam meningkatkan industri kreatif perspektif ekonomi Islam. Universitas Islam Negeri Raden Intan Lampung.
Frederick, O'Connor, A., & Kuratko, D. F. (2018). Entrepreneurship. Cengage AU.
González-Tejero, C.B. and Molina, C.M. (2022), "Training, corporate culture and organizational work models for the development of corporate entrepreneurship in SMEs. Journal of Enterprising Communities: People and Places in the Global Economy, 16(1), pp. 168-188. https://doi.org/10.1108/JEC-12-2021-0178.
Hitt, M. A., Ireland, R. D., Camp, S. M., & Sexton, D. L. (2017). Strategic entrepreneurship: Integrating entrepreneurial and strategic management perspectives. Strategic entrepreneurship: Creating a new mindset, 1-16.
Hayati, Suci dan Fatarib, Husnul. (2022). The role of small and medium micro enterprises (msmes) in economic development in Bandar Lampung. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(2), 13010-13015. e-ISSN: 2615-3076 (Online), p-ISSN: 2615-1715.
Jupri et al (2021). Pentingnya Izin PIRT terhadap UMKM di Kelurahan Rakam untuk Meningkatkan
Pemasaran Produk. Jurnal Pengabdian Magister Pendidikan IPA, 4 (4): 162-166
Kesi, (2011). Model Pemberdayaan Masyarakat. Jurnal Ekonomi Pembangunan, Vol 1 (1), 15-27.
Kotler and Armstrong, (2010). Principles of Marketing, World Wide Web Internet Web Inf. Syst.785
Labib dan Wibawa (2019). Analisis peta kompetitor industri mobile payment in Indonesia. Jurnal Sains dan Seni ITS, Vol 8(1),2337-3520.
Mariane, I., Palls, A., Ariesmansyah, A. Empowerment of business service cooperatives pasir batang sejahtera in creative economic development of the coffee sector, Karangsari Village, Kuningan Regency. (2021). Pasundan International of Community Services Journal (PICS-J), 3(2), 107-114. E-ISSN : 2686-3405, ISSN : 2686-2697.
Munro, E. (2017). Buiding soft skill in the creative economy. Poetics 64, 14-25.
O. Nyumba, T., Wilson, K., Derrick, C. J., & Mukherjee, N. (2018). The use of focus group discussion methodology: Insights from two decades of application in conservation. Methods in Ecology and evolution, 9(1), 20-32.
Purnamasari, V., Yusida, E., Qurrata, V. A., Seprillina, L., & Narmaditya, B. S. (2021). Diversifikasi produk sebagai solusi peningkatan produksi UMKM Gula Semut pada Masa Pandemi Covid. Jurnal Karinov, 5(1), 9-13.
Rakib, Muhammad. (2020). Strategies of community empowerment for the economic development in Makassar Indonesia. Jurnal Man in India, Vol 96 (11), 4553-4563.
Reguia, Cherroun. (2014). Product innovation and the competitive advantage. European Scientific Journal, Vol. 1, 140-157. ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431.
Sari, N. M. W., Suwarsinah, H. K., & Baga, L. M. (2016). Pengaruh karakteristik kewirausahaan terhadap kinerja Usaha Mikro, Kecil dan Menengah (UMKM) gula aren di Kabupaten Lombok Barat. Jurnal Penyuluhan, 12(1), 51-60.
Sumiati, S., & Panjaitan, H. (2022). Assistance in brand design and product packaging of MSMEs in Segunung Hamlet, Carang Wulung Village, Wonosalam District. International Journal of Community Service, 2(1), 110–114. https://doi.org/10.51601/ijcs.v2i1.75
Tambunan. (2012). Usaha Mikro Kecil dan Menengah di Indonesia: Isu-Isu Penting, (Jakarta: LP3ES, 2012), hal. 11
Toma, S. G., Grigore, A. M., & Marinescu, P. (2014). Economic development and entrepreneurship. Procedia Economics and Finance, 8, 436-443.
Widjadja, Y. R., Alamsyah, D. P., Rohaeni, H., & Sukanjie, B. (2018). Peranan kompetensi SDM UMKM dalam meningkatkan kinerja UMKM Desa Cilayung Kecamatan Jatinangor, Sumedang. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 1(3).
Wilar, O. W., Worang, F. G., & Soepeno, D. (2017). Analisis strategi diferensiasi produk, kualitas layanan, dan citra merek terhadap keunggulan bersaing pada PT. Bank Central Asia, Tbk. Kantor Cabang Utama Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 5(3).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Nurul Badriyah, Setyo Tri Wahyudi, Arum Prastiwi, Mokhamad Nur, Kartika Sari, Rihana Sofie Nabella, R. Radeetha
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
