Developing storytelling for tour guide to build global branding in Desa Wisata Jajar Gumregah

Authors

  • Dwi Wahyuningtyas English for Business and Professional Communication, Faculty of Social and Political Sciences, Universitas Pembangunan Nasional "Veteran" Jawa Timur, Jl. Rungkut Madya No.1, Gn. Anyar, Kec. Gn. Anyar, Surabaya, East Java, 60294, Indonesia
  • Nuriyatul Hamidah English Education, Faculty of Tarbiyah and Teacher Education, Islamic State University Sayyid Ali Rahmatullah Tulungagung, Jl. Mayor Sujadi Timur No. 46 Plosokandang, Tulungagung, East Java, 66221, Indonesia
  • Wahyu Kyestiati Sumarno College of Community Innovation and Education, University of Central Florida, 4000 Central Florida Blvd, Orlando, FL 32816, United States
  • Azzahra Yurenaudia Law, Faculty of Law, Univeritas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
  • Dian Sasmitha Dwi Maharani Law, Faculty of Law, Univeritas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
  • Muhammad Rizqy Trirahardjo Law, Faculty of Law, Univeritas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia

DOI:

https://doi.org/10.22219/jcse.v5i2.28647

Keywords:

Storytelling , Tour guide , Tourist village

Abstract

Trenggalek has more than 30 tourist villages that have been intensively built since 2020, including Desa Wisata Jajar Gumregah. This village was chosen as one of the 300 best tourism villages in Anugerah Desa Wisata (ADWI) 2023. This year, one of the tourist villages proposed by the Trenggalek government was Desa Wisata Jajar Gumregah. This tourist village has much potential for development, including cultural tourism. Cultural tourism in this tourist village can be developed into storynomics tourism. To develop storynomics tourism in Desa Wisata Jajar Gumregah, the community service team from UPN “Veteran” Jawa Timur then initiated and held a program called “Storytelling for Tour Guide” in Desa Wisata Jajar Gumregah, Trenggalek. The program was successfully held on the 25th – 26th of June 2023 at Pendopo Desa Wisata Jajar Gumregah, attended by around 35 participants. They came from diverse backgrounds, from senior high school to undergraduate level. The success was proven by the participation and involvement of the participants in the discussion sessions and the publications made. In the future, the improvement of the storytelling skills of tour guides can boost the tourism sector in the area.

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Published

2024-08-03

How to Cite

Wahyuningtyas, D., Hamidah, N., Sumarno, W. K., Yurenaudia, A., Maharani, D. S. D., & Trirahardjo, M. R. (2024). Developing storytelling for tour guide to build global branding in Desa Wisata Jajar Gumregah. Journal of Community Service and Empowerment, 5(2), 442–447. https://doi.org/10.22219/jcse.v5i2.28647

Issue

Vol. 5 No. 2 (2024): August

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Articles

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