Promoting Lampung’s coffee to the Small Medium Enterprises (SMEs) in Turkey

Authors

  • Rindu Rika Gamayuni Faculty of Economics and Business, Universitas Lampung, Indonesia
  • N. Nairobi Faculty of Economics and Business, Universitas Lampung, Indonesia
  • Ernie Hendrawaty Faculty of Economics and Business, Universitas Lampung, Indonesia
  • Agrianti Komalasari Faculty of Economics and Business, Universitas Lampung, Indonesia
  • Arif Darmawan Faculty of Economics and Business, Universitas Lampung, Indonesia

DOI:

https://doi.org/10.22219/jcse.v5i3.30150

Keywords:

Coffee, SME's, Indonesia, Turkey

Abstract

Coffee producers in Indonesia need help with product quality, capital, and marketing. This international Community Service activity aims to promote Lampung coffee to the Turkish coffee market and improve the quality of Lampung coffee production and marketing. The activities were carried out in Istanbul, Turkey, with participants consisting of lecturers and students of the Master of Accounting FEB University of Lampung and management/employees of Kahvegihbikahve, one of the SME's coffee producers in Istanbul, Turkey. The activity was carried out through three main stages: (1) Preparation: situation analysis, preparation of material, making brochures for Lampung coffee producers; (2) Implementation: providing material to participants discussion to strengthen understanding and application of the material. (3) Evaluation and Reporting: comprehensive evaluation of community service results so that the participants can get to know the characteristics and taste of coffee in two countries (Indonesia, especially Lampung coffee and Turkish coffee), can understand and learn strategies for increasing the quality and quantity of coffee products and their marketing. So, it can make a positive contribution to the Indonesian and Turkish economies by increasing exports of coffee products and expanding the introduction of Indonesian coffee culture and taste.

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References

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Published

2024-09-06

How to Cite

Gamayuni, R. R., Nairobi, N., Hendrawaty, E., Komalasari, A., & Darmawan, A. (2024). Promoting Lampung’s coffee to the Small Medium Enterprises (SMEs) in Turkey. Journal of Community Service and Empowerment, 5(3), 448–453. https://doi.org/10.22219/jcse.v5i3.30150

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