Website Development for Service Optimization in Scientific Herbal Medicine at Jamu Health Tourism Kalibakung
DOI:
https://doi.org/10.22219/jcse.v7i2.41929Keywords:
Website, Information Service, Scientific HerbalAbstract
Limited digital capacity and the absence of an official web-based information platform have constrained the promotional reach and educational outreach of the Jamu Health Tourism Center (WKJ) Kalibakung. This community service program specifically aimed to strengthen staff digital competencies and improve the effectiveness of online promotion through the development of a CMS-based website and structured capacity-building activities. The intervention was implemented over six weeks and consisted of a participatory needs assessment, website development using a systematic development approach, socialization through community engagement, hands-on training applying a participatory learning model, and guided mentoring sessions. Program evaluation employed direct observation, reflection discussions, and a structured questionnaire using a four-point Likert scale. The findings demonstrate measurable improvement in participants’ digital knowledge and operational skills, reflected in high average perception scores (above 4.00), increased confidence in independently managing website content, and the successful publication of institutional information online. Participants reported that the website enhanced promotional visibility and broadened access to service information for the community. Overall, the program effectively strengthened internal digital management capacity and supported sustainable information dissemination. To ensure long-term impact, continuous mentoring and the integration of digital marketing strategies are recommended to further optimize visitor engagement and institutional competitiveness.
Downloads
References
Aguilar-Gaxiola, S., Ahmed, S., Anise, A., Azzahir, A., Baker, K., Cupito, A., Eder, M., Everette, T. D., Erwin, K., Felzien, M., Freeman, E., Gibbs, D., Greene-Moton, E., Hernandez-Cancio, S., Hwang, A., Jones, F., Jones, G., Jones, M., Khodyakov, D., … Zaldivar, R. (2022). Assessing Meaningful Community Engagement: A Conceptual Model to Advance Health Equity through Transformed Systems for Health. NAM Perspectives, 22(2). https://doi.org/10.31478/202202c
Al-Worafi, Y. M. (2023). Healthcare Services in Developing Countries BT - Handbook of Medical and Health Sciences in Developing Countries : Education, Practice, and Research (Y. M. Al-Worafi (ed.); pp. 1–21). Springer International Publishing. https://doi.org/10.1007/978-3-030-74786-2_216-1
Alajarmeh, N. (2022). Evaluating the accessibility of public health websites: An exploratory cross-country study. Universal Access in the Information Society, 21(3), 771–789. https://doi.org/10.1007/s10209-020-00788-7
Alshamrani, L. M. (2023). Reflective Practices Among Secondary School Computer Science Teachers: Their Point of View. Pegem Journal of Education and Instruction, 14(1). https://doi.org/10.47750/pegegog.14.01.12
Bangani, S. (2024). Leveraging community engagement to contribute to Sustainable Development Goals 8 and 11. IFLA Journal, 50(3), 451–462. https://doi.org/10.1177/03400352241263533
Dara, V. L., & Kesavan, C. (2025). Analyzing the concept of participatory learning: strategies, trends and future directions in education. Kybernetes, 54(7), 3882–3915. https://doi.org/10.1108/K-12-2023-2581
Ezeamii, V. C., Okobi, O. E., Wambai-sani, H., & Perera, G. S. (2024). Revolutionizing Healthcare : How Telemedicine Is Improving Patient Outcomes and Expanding Access to Care. 16(7), 1–10. https://doi.org/10.7759/cureus.63881
Fonseca, L. (2025). Digital Futures , Sustainable Outcomes : Mapping the Impact of Digital Transformation on EU SDG Progress. 1–21. https://doi.org/10.1002/sd.70394
Gasumova, S. (2021). Challenges and Prospects for Digitizing the Social Service Providers’ Activities. KnE Social Sciences. https://doi.org/10.18502/kss.v5i2.8331
Geck, M. S., Cristians, S., Berger-González, M., Casu, L., Heinrich, M., & Leonti, M. (2020). Traditional Herbal Medicine in Mesoamerica: Toward Its Evidence Base for Improving Universal Health Coverage. Frontiers in Pharmacology, 11(July). https://doi.org/10.3389/fphar.2020.01160
George, G., Merrill, R. K., & Schillebeeckx, S. J. D. (2021). Digital Sustainability and Entrepreneurship: How Digital Innovations Are Helping Tackle Climate Change and Sustainable Development. Entrepreneurship: Theory and Practice, 45(5), 999–1027. https://doi.org/10.1177/1042258719899425
Gunko, S., Lekholetova, M., & Liakh, V. (2025). Digitalization of Social Services for Vulnerable Groups in Territorial Communities of Ukraine BT - E-Learning and Enhancing Soft Skills: Contemporary Models of Education in the Era of Artificial Intelligence (E. Smyrnova-Trybulska, N.-S. Chen, P. Kommers, & N. Morze (eds.); pp. 293–307). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-82243-8_17
Guntoro, Arief, M., Wibisono, A., Rahmawati, A., Abdullah, H., & Saputra, S. T. (2024). “ Pemberdayaan Umkm Dan Peran Wanita Melalui Digitalisasi Pemasaran : Kegiatan Pengabdian Masyarakat Di Kecamatan Kebon Pedas , Sukabumi .” Balntika: Multidisciplinary Jornal, 2(3), 306–310.
Gupta, A. (2021). Comparative Study of Different SDLC Models. International Journal for Research in Applied Science and Engineering Technology, 9(11), 73–80. https://doi.org/10.22214/ijraset.2021.38736
Husin, S. N., Edastama, P., & Tambunan, A. (2022). Digital Marketing Strategy using White Hat SEO Techniques. International Journal of Cyber and IT Service Management (IJCITSM), 2(2), 171–179. https://doi.org/https://doi.org/10.34306/ijcitsm.v2i1.118
Ihnatenko, K., Sadzaglishvili, S. (2023). The Digitalization od Social Service in Response to The War In Ukraine. Social Work and Education, 10(3), 276–289. https://doi.org/10.25128/2520-6230.23.3.2
Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45. https://doi.org/https://doi.org/10.1016/j.ijresmar.2016.11.006
Kirom, C., Cahyadi, I. F., Afandi, J., Adni, R., Cahya, B. T., & Muflih, B. K. (2024). Assistance in Management and Technology-Based Mosque Digitalization to Improve the Quality of Community Services. Jurnal Pengabdian UNDIKMA, 5(2 SE-Articles), 205–213. https://doi.org/10.33394/jpu.v5i2.10920
Koo, C., Shin, S., Gretzel, U., Cannon, W., & Chung, N. (2016). Conceptualization of Smart Tourism Destination Competitiveness. Asia Pacific Journal of Information Systems, 26(4), 561–576. https://doi.org/http://dx.doi.org/10.14329/apjis.2016.26.4.561
Law, R., Buhalis, D., & Cobanoglu, C. (2014). Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26(5), 727–750. https://doi.org/10.1108/IJCHM-08-2013-0367
Lim, C. P. (2007). Effective integration of ICT in Singapore schools: pedagogical and policy implications. Educational Technology Research and Development, 55(1), 83–116. https://doi.org/10.1007/s11423-006-9025-2
Maaß, L., Freye, M., Pan, C.-C., Dassow, H.-H., Niess, J., & Jahnel, T. (2022). The Definitions of Health Apps and Medical Apps From the Perspective of Public Health and Law: Qualitative Analysis of an Interdisciplinary Literature Overview. JMIR Mhealth Uhealth, 10(10), e37980. https://doi.org/10.2196/37980
Mohamed, M., Rashid, R. A., & Alqaryouti, M. H. (2022). Conceptualizing the complexity of reflective practice in education. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.1008234
Neirotti, P., & Pesce, D. (2019). ICT-based innovation and its competitive outcome: the role of information intensity. European Journal of Innovation Management, 22(2), 383–404. https://doi.org/10.1108/EJIM-02-2018-0039
Omol, E. J. (2026). Organizational digital transformation : from evolution to future trends. Digital Transformation and Society, 3(February), 240–256. https://doi.org/10.1108/DTS-08-2023-0061
R Wisnu Prio Pamungkas, Dimas Alfauzi Hidayatullah, Alya Priscilla Putri, Vicky Eka Syahputra, & Putra Aldi Purnama. (2025). Myvirtualclinic: Pengembangan Aplikasi Telemedicine Berbasis Mobile Dengan Pendekatan Goal-Directed Design (Gdd) Untuk Layanan Kesehatan Di Era Digital. Jurnal Kecerdasan Buatan Dan Teknologi Informasi, 4(1), 77–86. https://doi.org/10.69916/jkbti.v4i1.212
Rachma, N., & Muhlas, I. (2022). Comparison Of Waterfall And Prototyping Models In Research And Development (R&D) Methods For Android-Based Learning Application Design. Jurnal Inovatif : Inovasi Teknologi Informasi Dan Informatika, 5(1), 36. https://doi.org/10.32832/inova-tif.v5i1.7927
Rezeki, S., Joremi, L., Puddin, K., & Castillo, F. Del. (2025). Empowering Communities through Digitalization and Marketing : A Community Service Initiative in Pematang Johar Village. 4(01), 79–96. https://doi.org/10.58812/ejpcs.v4i01
Robinson, J. (2023). Likert Scale. In Encyclopedia of Quality of Life and Well-Being Research (pp. 3917–3918). Springer International Publishing. https://doi.org/10.1007/978-3-031-17299-1_1654
Serohin, V., Serhina, S. (2025). Digital Platforms for Social Services Administration in The Context od Sustainable Community Development. Journal of Theoretical and Applied Information Technology, 103(9), 3611–3621.
Sholeh, M., Gisfas, I., Cahiman, & Fauzi, M. A. (2021). Black Box Testing on ukmbantul.com Page with Boundary Value Analysis and Equivalence Partitioning Methods. Journal of Physics: Conference Series, 1823(1), 012029. https://doi.org/10.1088/1742-6596/1823/1/012029
Sidek, Y. H., & Martins, J. T. (2017). Perceived critical success factors of electronic health record system implementation in a dental clinic context: An organisational management perspective. International Journal of Medical Informatics, 107(February 2016), 88–100. https://doi.org/10.1016/j.ijmedinf.2017.08.007
Sonalitha, E., Nurdewanto, B., Zubair, A., Asriningtias, S. R., Yudhistiro, K., & Mujahidin, I. (2020). Blackbox Testing Model Boundary Value Of Mapping Taxonomy Applications and Data Analysis of Art and Artworks. 2020 3rd International Seminar on Research of Information Technology and Intelligent Systems (ISRITI), 7–11. https://doi.org/10.1109/ISRITI51436.2020.9315406
South, L., Saffo, D., Vitek, O., Dunne, C., & Borkin, M. A. (2022). Effective Use of Likert Scales in Visualization Evaluations: A Systematic Review. Computer Graphics Forum, 41(3), 43–55. https://doi.org/10.1111/cgf.14521
Stoltzfus, M., Kaur, A., Chawla, A., Gupta, V., Anamika, F. N. U., & Jain, R. (2023). The role of telemedicine in healthcare: an overview and update. The Egyptian Journal of Internal Medicine, 35(1), 49. https://doi.org/10.1186/s43162-023-00234-z
Studer, S., Bui, T. B., Drescher, C., Hanuschkin, A., Winkler, L., Peters, S., & Müller, K.-R. (2021). Towards CRISP-ML(Q): A Machine Learning Process Model with Quality Assurance Methodology. Machine Learning and Knowledge Extraction, 3(2), 392–413. https://doi.org/10.3390/make3020020
Tuikka, A.-M. (2020). Evaluating Digitalization of Social Services from the Viewpoint of the Citizen BT - Digital Transformation for a Sustainable Society in the 21st Century (I. O. Pappas, P. Mikalef, Y. K. Dwivedi, L. Jaccheri, J. Krogstie, & M. Mäntymäki (eds.); pp. 23–30). Springer International Publishing.
Varriale, V., Michelino, F., Camilleri, M. A., Müller, J., & Strazzullo, S. (2025). Unleashing digital transformation to achieve the sustainable development goals across multiple sectors. May 2024, 565–579. https://doi.org/10.1002/sd.3139
Vaughn, L. M., & Jacquez, F. (2020). Participatory Research Methods – Choice Points in the Research Process. Journal of Participatory Research Methods, 1(1). https://doi.org/10.35844/001c.13244
World Health Organization (WHO). (2013). WHO Traditional Medicine Strategy 2014-2023. World Health Organization (WHO), 1–76. https://doi.org/2013
Zulaika, N. (2023). Pengabdian dalam Mengoptimalisasikan Kegiatan Perekonomian UMKM di Kelurahan Batu Sembilan melalui Program Digitalisasi UMKM Usaha Tahu Tempe. J-Abdi Jurnal Pengabdian Kepada Masyarakat, 3(2), 445–458. https://doi.org/https://doi.org/10.53625/jabdi.v3i2.6055
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Af’idah et al

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.










