Journal of Innovation in Business and Economics

Loyalty to influencers and brands: Does negative publicity matter?

2023-07-27T14:57:15+07:00

This study aims to identify the most influential characteristics of an influencer in establishing a trust relationship with followers, which subsequently impacts loyalty to both the influencer and the associated brand. Additionally, it examines the moderating effect of negative publicity on the relationship between trust and loyalty. Data were collected from 202 respondents from Generation Y and Generation Z, selected through non-random accidental sampling. The structural equation model indicates that physical attractiveness does not have a significant positive relationship with trust in influencers. However, expertise, authenticity, and homophily significantly enhance trust, which in turn fosters loyalty towards influencers and brands. Negative publicity did not moderate the relationship between trust and loyalty to influencers and brands.

Are abundant natural resources in the Democratic Republic of the Congo a blessing or curse?

2024-05-26T21:35:14+07:00

This study examines the impact of natural resources and institutional quality (IQ) on the economic growth of the Democratic Republic of the Congo (DRC), one of the most resource-rich countries in the world. The study employs eleven variables from natural resource revenue, IQ, human capital, and other relevant economic drivers. All variables were analyzed using various econometric techniques. The Ramsey RESET test was used to validate and authenticate the robustness of the regression test. The findings revealed that human capital efforts, inflation, FDI, oil rents, forest rents, political instability, conflict, and corruption are crucial factors hindering the country’s economy. This implies that the natural resources in the DRC are not a blessing but a curse to the country. Therefore, the study recommends strict monitoring and supervision in handling mineral rents, along with solid political stability, and combating both corruption and conflict to turn this curse into a blessing.

Religiosity as a moderator on business success: A campaign for open innovation

2023-11-11T10:10:31+07:00

The study investigates how managerial competency (MC) and entrepreneurial orientation (EO) impact the business success (BS) of micro and small enterprises (MSEs) in the food sector, with an examination of religiosity as a moderating factor. Purposive sampling was employed to select a sample of 122 owners and workers from culinary businesses on Lombok Island, Indonesia. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS 22. The findings underscore MC's critical role in enhancing BS, alongside EO's significant influence on overall company performance. Moreover, the study reveals that religiosity plays a moderating role in shaping the relationships between MC, EO, and BS. Additionally, our research connects these insights to the concept of open innovation. By integrating aspects of religiosity into the implementation of open innovation in SMEs, not only can the quality of innovation be enhanced, but it can also cultivate a positive reputation that contributes to increased business success.