Manajemen Bisnis

Buy Now or Buy Later: Mediating Role of Buying Interest in Purchasing Decisions

Marsudi, Fika Fitriasari — Sun, 17 Sep 2023 00:00:00 +0700

This study aims to reveal and analyze the importance of the role of buying interest in the relationship between giving discounts and consumer purchasing decisions on a product at the Ramayana department store in Malang. Although it has given many discounts and is often done, but if it cannot generate consumer buying interest in the product, then the consumer does not decide to buy the product offered. This study uses a quantitative descriptive method with variables consisting of price discounts, buying interest, and purchasing decisions. The population of this study are consumers who have purchased products at the Ramayana department store in the city of Malang. The number of samples used in this study were 100 respondents using purposive sampling technique and collecting data using a questionnaire. Meanwhile, the data analysis used was path analysis to test the direct and indirect effects. The results of the study show that price discounts have a significant effect on purchasing decisions, price discounts have a significant effect on purchase intention, purchase intention has a significant effect on purchasing decisions, and price discounts have a significant effect on purchasing decisions through purchase intention.

Factors That Affect Customer Satisfaction and Brand Loyalty for the Apple Brand in Indonesia

Amellia Amellia, Margaretha Berlianto — Wed, 20 Sep 2023 00:00:00 +0700

Currently the existing business competition is very tight, so companies are required to continue to maintain their quality and innovate on goods and services. As is the case in the electronic product business, where companies must continue to consider what things can affect customer satisfaction and brand loyalty. In this case, the subjects and objects in this study are brand trust, brand identification, brand experience, location and environment, lifestyle congruence, perceived value of cost, perceived quality that affect customer satisfaction and brand loyalty. This study was shown to determine how big the influence between the dimensions of brand trust, brand identification, brand experience, location and environment, lifestyle congruence, perceived value of cost, perceived quality on customer satisfaction and brand loyalty. This research is a causal research using a descriptive quantitative approach. The population used in this study were Apple customers, while the sample taken was 200 people. This research is sourced from primary data obtained through questionnaires. The data analysis technique used in this research is Structural Equation Modeling (SEM) analysis using Partial Least Square (PLS) program. The results of this study indicate that brand experience, location and environment have a positive effect on customer satisfaction, brand identification, brand trust, life style congruence, perceived quality, and perceived value of cost have no effect on customer satisfaction, customer satisfaction has a positive effect on Apple's brand loyalty. . The contribution of this research is expected to be a consideration and input for Apple to consider the factors that influence Apple's customer satisfaction and brand loyalty.

The Impact of Workload, Workplace Spirituality, and Work Stress on The Performance of Employees of Bank Syariah Indonesia Malang Area Office

Lela Ramadhani, Siti Nurhasanah, Rizki Febriani — Thu, 28 Sep 2023 00:00:00 +0700

This research aims to determine the influence of workload, workplace spirituality, and work stress on the performance of Bank Syariah Indonesia Malang Area Office employees. The number of samples of this study 80 employees. The sampling technique used in this research is saturated sample. The type of research used is survey research with a quantitative approach. The data collection technique used is a questionnaire. In this research using multiple linear regression data analysis. The research results showed that workload had a positive and significant effect on employee performance, workplace spirituality had a positive and significant effect on employee performance, and work stress had a positive and significant effect on employee performance.

Factor Analysis of Operations Strategy at Umrah and Hajj Bureaus

Fien Zulfikarijah — Wed, 11 Oct 2023 00:00:00 +0700

The study aims to determine the factors considered in implementing the operational strategy of Umrah and Hajj bureaus in Indonesia with 105 owners or manager respondents in New Normal conditions. The analytical tool used in this research was factor analysis with 7 variables: cost, quality, delivery, flexibility, innovation, service, technology, and differentiation with 27 variables. The results of rotation and factor reduction leave 19 variables with a total of 5 factors scilicet technology, service, quality, differentiation, and cost. This finding was interesting because literature and technology research rarely discusses technology and services that were relevant to technological developments where most services were carried out online.

The Determinants of Dividend Policy in the Consumer Goods Industry Listed on the Indonesia Stock Exchange

Rinaldy Achmad Roberth Fathoni, Warsono — Tue, 17 Oct 2023 00:00:00 +0700

The purpose of this research is to understand and conduct empirical research to determine whether profitability variables, company size, liquidity, institutional ownership level, and leverage are determinants of dividend policy in consumer goods companies listed on the Indonesia Stock Exchange. This research is conducted due to issues found in previous research results, which indicated that among the explanatory variables, some have a positive, negative, or even no significant impact on dividend policy. The research population consists of all consumer goods companies, totaling 65 companies listed on the Indonesia Stock Exchange. The sampling technique employed is judgment sampling, with 12 companies selected as the sample. The results of the data analysis conclude that among the five explanatory variables, only two determinant variables significantly affect dividend policy, namely profitability and institutional ownership. Among profitability and institutional ownership variables, it turns out that profitability has a greater impact on dividend policy.

The Influence of Perceived Quality to Purchase Decision: Study in Serum Implora Cosmetics Product in Kabupaten Bandung Barat

Ayu Puspita Dewi, Ivon Sandya Sari Putri — Sat, 07 Oct 2023 00:00:00 +0700

^{Along with the habits of the Indonesian people to perform skin care, local products for beauty and body care products are emerging on the market. Implora is a local product brand which in 2021 launched their first skincare product, serum. In March 2022, Implora was named the best-selling serum product in e-commerce, but a few months later the product sales volume decreased due to negative reviews regarding the Implora serum. This study aims to determine how the influence of perceived quality on purchasing decisions. This research uses a quantitative approach, with an explanatory survey method. The sample was determined using the non-probability sampling method, with the acquisition cost using purposive sampling, namely respondents who know and have used Implora serum with a total sample of 155 respondents. This research uses a simple linear regression method. The results of this study indicate that there is a positive and significant influence of the perceived quality variable on the purchasing decision variable. It was also found that the effect of the quality perception variable was 36% on purchasing decisions. The results of this study can be used by industry players to increase sales volume again. For further research, other independent variables can be added because there are other factors that influence purchasing decisions besides perceived quality.}

The Influence of Leadership Style on the Performance of State Vocational High School Teachers in Sumenep Regency with Organizational Commitment as a Mediating Variable

Alvin Arifin, Ernani Hadiyati — Mon, 09 Oct 2023 00:00:00 +0700

This research investigates the relationship between leadership style and performance in public vocational high schools in the Sumenep Regency, with organizational commitment serving as a moderating variable. The object of this research is educators who teach at vocational high schools in Sumenep Regency. The function of the teaching profession is to disseminate information for the purpose of educating the population of a country or other entity. This research is quantitative and investigates the influence that varying factors have on one another. The data source used is primary data, and data gathering techniques use questionnaires delivered to respondents. The population of this study consisted of 211 instructors working at State Vocational High Schools (SMK) in the Sumenep Regency. 138 participants filled out the questionnaire using the Slovin method. The following are the findings that led to these conclusions from this research: (1) Leadership style has a significant effect on performance; (2) leadership style has a significant effect on organizational commitment; (3) organizational commitment has a significant effect on performance; and (4) organizational commitment significantly mediates the influence that leadership style behavior has on performance. In order to develop great students and increase student interest in attending private schools, private schools must further enhance the effectiveness of their teachers.