Analisis Pendapatan Jasa Persewaan Tenda Pesta di Desa Klampok Kabupaten Malang
DOI:
https://doi.org/10.22219/joesment.v3i1.24224Abstract
Penelitian ini dilakukan dengan tujuan menganalisis pendapatan usaha dan analisis SWOT pada
bidang sektor jasa persewaan Tenda Pesta di Desa Klampok Kabupaten Malang Jenis penelitian yang
digunakan adalah penelitian kuantitatif deskriptif dengan menganalisis pendapatan dan analisis
SWOT (Strenght, Weakness, Opportunity, Threat) usaha Persewaan Tenda Pesta di Desa Klampok
Kabupaten Malang. Analisis dalam penelitian ini dilakukan dengan menganalisis pendapatan, R/C
rasio, SWOT dan matriks SWOT. Hasil penelitian menunjukkan pendapatan yang diperoleh oleh jasa
Persewaan Tenda Pesta dapat terbilang sangat banyak karena penerimaan dan biaya yang dikeluarkan
memiliki selisih yaitu sebesar Rp. 13.871.389. Dari analisis R/C rasionya sebesar 1,95 yang lebih besar
dari 1. Nilai efisiensi usaha 1,95 berarti bahwa setiap 1 rupiah biaya yang dikeluarkan oleh usaha
Persewaan Tenda dan Alat-Alat Pesta akan didapatkan penerimaan 1,95 kali, dari hasil perhitungan
IFAS (Internal Factors Analysis Summary) dan EFAS (External Factors Analysis Summary) bahwa
kesempatan usaha Persewaan Tenda dan Alat-Alat Pesta lebih besar daripada ancaman, sehingga
strategiyang sesuai adalah strategi S-O.
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