Inovasi Kreatif Untuk Meningkatkan Pengembangan Usaha Jajan Cimoet

Authors

  • Arfida Boedirochminarni UMM
  • Ratih Juliati Universitas Muhammadiyah Malang
  • Rohmat Jatmiko Universitas Muhammadiyah Malang

DOI:

https://doi.org/10.22219/joesment.v3i1.25216

Keywords:

UMKM Kreatif; Jajan Cimoet; Pemberdayaan Kearifan Lokal; Pelatihan; Media Sosial

Abstract

Penelitian ini membahas kontribusi UMKM kreatif di Desa Klampok Kasri, khususnya dalam usaha
jajan cimoet. Desa tersebut memiliki kelompok usaha makanan seperti warung makan dan pembuatan
kue. Tujuan penelitian ini adalah mengungkap manfaat positif pemberdayaan kearifan lokal melalui
pengembangan usaha jajan cimoet yang dikelola oleh Ibu Umiati.
Metode penelitian yang digunakan adalah wawancara, kuesioner, dokumentasi, dan observasi. Hasil
penelitian menunjukkan kontribusi signifikan usaha jajan cimoet dalam pemberdayaan kearifan lokal
dan peningkatan konsumsi rumah tangga. Namun, usaha ini menghadapi tantangan dalam packaging,
pemasaran online, peningkatan mutu, pengolahan, serta pembukuan sederhana.
Untuk mengatasi tantangan tersebut, dilakukan pelatihan teknologi pengemasan yang menarik
loyalitas pelanggan serta pembukuan sederhana yang mendukung pembiayaan perbankan. Penelitian
ini memberikan rekomendasi untuk mendukung UMKM kreatif dalam mengembangkan usaha jajan
cimoet dengan memanfaatkan media sosial sebagai sarana pemasaran

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Published

2023-07-15

How to Cite

Boedirochminarni, A., Juliati, R., & Jatmiko, R. (2023). Inovasi Kreatif Untuk Meningkatkan Pengembangan Usaha Jajan Cimoet. JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT, 3(2), 86–93. https://doi.org/10.22219/joesment.v3i1.25216

Issue

Vol. 3 No. 2 (2023): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT

Section

Articles

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Copyright (c) 2023 Arfida Boedirochminarni, Ratih Juliati, Rohmat Jatmiko

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