Pemberdayaan Ekonomi Umat melalui Penguatan UMKM Muhammadiyah Berbasis E-Commerce di Jawa Timur

Authors

  • Fitri Rusdianasari Universitas Muhammadiyah Malang
  • Setyo Wahyu Sulistyono
  • Fika Fitriasari

DOI:

https://doi.org/10.22219/joesment.v6i1.43354

Abstract

Sektor UMKM memiliki peran strategis dalam mendorong pertumbuhan ekonomi umat dalam lingkup nasional maupun regional. Namun, masih terdapat berbagai masalah diantaranya terkait perluasan akses pasar dan adaptasi terhadap transformasi digital khususnya di lingkungan Muhammadiyah Jawa Timur. Melalui kemitraan dengan Lembaga Pengembangan UMKM (LP UMKM) PWM Jawa Timur, program pengabdian ini bertujuan untuk memperkuat daya saing UMKM berbasis komunitas Muhammadiyah melalui pelatihan, pendampingan, dan digitalisasi usaha menggunakan platform e-commerce. Kegiatan ini mencakup pelatihan literasi digital, strategi pemasaran online serta optimalisasi marketplace. Metode pelaksanaan dilakukan secara partisipatif dengan pendekatan pendampingan intensif. Hasil pengabdian ini berupa peluncuran platform digital e-commerce klikbelanja.id yang menjadi wadah pemasaran digital bagi UMKM binaan LP-UMKM PWM Jawa Timur dengan harapan dengan terintegrasinya system pemasaran melalui digital dapat meningkatkan produksi, memperluas jangkauan pasar dan meningkatkan kesejahteraan pelaku UMKM.

Downloads

Download data is not yet available.

Downloads

Published

2026-02-22

How to Cite

Rusdianasari, F., Wahyu Sulistyono, S., & Fitriasari, F. (2026). Pemberdayaan Ekonomi Umat melalui Penguatan UMKM Muhammadiyah Berbasis E-Commerce di Jawa Timur . JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT, 6(1), 47–57. https://doi.org/10.22219/joesment.v6i1.43354

Issue

Vol. 6 No. 1 (2026): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT

Section

Articles

License

Copyright (c) 2026 Fitri Rusdianasari, Setyo Wahyu Sulistyono, Fika Fitriasari

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. For all articles published in the JOESMENT (Journal of Economic and Social Empowerment), copyright is retained by the authors. Authors give permission to the publisher to announce the work with conditions. When the manuscript is accepted for publication, the authors agree to the automatic transfer of non-exclusive publishing rights to the publisher.
  2. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Creative Commons License

This is an open access article and licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License