JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT

Pemberdayaan Ekonomi Umat melalui Penguatan UMKM Muhammadiyah Berbasis E-Commerce di Jawa Timur

Fitri Rusdianasari — 2026-02-22

Sektor UMKM memiliki peran strategis dalam mendorong pertumbuhan ekonomi umat dalam lingkup nasional maupun regional. Namun, masih terdapat berbagai masalah diantaranya terkait perluasan akses pasar dan adaptasi terhadap transformasi digital khususnya di lingkungan Muhammadiyah Jawa Timur. Melalui kemitraan dengan Lembaga Pengembangan UMKM (LP UMKM) PWM Jawa Timur, program pengabdian ini bertujuan untuk memperkuat daya saing UMKM berbasis komunitas Muhammadiyah melalui pelatihan, pendampingan, dan digitalisasi usaha menggunakan platform e-commerce. Kegiatan ini mencakup pelatihan literasi digital, strategi pemasaran online serta optimalisasi marketplace. Metode pelaksanaan dilakukan secara partisipatif dengan pendekatan pendampingan intensif. Hasil pengabdian ini berupa peluncuran platform digital e-commerce klikbelanja.id yang menjadi wadah pemasaran digital bagi UMKM binaan LP-UMKM PWM Jawa Timur dengan harapan dengan terintegrasinya system pemasaran melalui digital dapat meningkatkan produksi, memperluas jangkauan pasar dan meningkatkan kesejahteraan pelaku UMKM.

Pendampingan Produksi Konten Digital pada Media Lokal SuaraBanyuurip.com sebagai Langkah Penguatan Strategi Konten dan Integrated Marketing Communications (IMC)

Mugito — 2026-01-29

Abstract

The advancement of digital technology has significantly transformed public information-consumption patterns. The shift in audience preference from long-form text-based news toward fast, accessible visual content has contributed to declining interest in in-depth reporting and has affected the popularity of local news media. At the same time, competition has intensified with the rise of homeless media and content aggregators on platforms such as Instagram and TikTok, which frequently disseminate information without adhering to journalistic verification standards. These dynamics compel local media outlets, including Suarabanyuurip.com, to adapt by employing more creative and audience-responsive communication strategies. This study aims to analyze the impact of changing information-consumption preferences on readership levels and the competitive position of Suarabanyuurip.com, as well as to formulate Instagram- and TikTok-based content marketing strategies integrated with the principles of Integrated Marketing Communications (IMC). These strategies are intended to strengthen brand awareness, enhance interest in long-form news content, and improve the competitiveness of local media in the digital era. The research employs a descriptive qualitative approach through content observation and literature review. The findings indicate that news visualisation, content-format adaptation based on platform characteristics, and message consistency through IMC constitute effective strategies for increasing audience reach, engagement, and loyalty toward local media. This study offers theoretical contributions to the development of Content Marketing and IMC scholarship within the context of local journalism and provides practical benefits for Suarabanyuurip.com in designing more adaptive and sustainable communication strategies.

Pemberdayaan Wirausaha Perempuan melalui Peningkatan Kapasitas Pemasaran Digital di Desa Kepuharjo, Kecamatan Karangploso

Sri Budi Cantika Yuli — 2026-01-30

This community service program focuses on empowering women entrepreneurs in Desa Kepuharjo, Karangploso District, Malang Regency through social selling training. The program is a continuation of previous entrepreneurship training led by Ibu Zulaikah, where the group successfully started a brownie baking business. However, they face challenges in digital marketing knowledge and effective communication skills to build consumer relationships. The main problems are low understanding of digital marketing strategies, particularly in using social media to increase sales, and limited skills in effective communication with consumers. To address these issues, the program is designed to provide understanding about social selling strategies, including how to utilize digital platforms to promote products. The methods used include socialization, training, technology implementation, and continuous mentoring. The expected outcomes include increased product sales, strengthened brand awareness, and enhanced digital skills among participants. Through this training, women entrepreneurs in Desa Kepuharjo are expected to become more economically independent and improve their family's quality of life.

Strategi Pengembangan dan Pemasaran Usaha Sablon Kaos “Esbe Clothing” di Kabupaten Bojonegoro

Budianto Budianto — 2026-01-31

Abstract

This community service program focuses on empowering women entrepreneurs in Desa Kepuharjo, Karangploso District, Malang Regency through social selling training. The program is a continuation of previous entrepreneurship training led by Ibu Zulaikah, where the group successfully started a brownie baking business. However, they face challenges in digital marketing knowledge and effective communication skills to build consumer relationships. The main problems are low understanding of digital marketing strategies, particularly in using social media to increase sales, and limited skills in effective communication with consumers. To address these issues, the program provides comprehensive training in social selling strategies, including digital platform utilization for product promotion. The methods include socialization, training, technology implementation, and continuous mentoring. The program successfully achieved significant outcomes: participants' digital marketing knowledge scores increased from 45% to 85%, 90% of participants demonstrated proficiency in creating quality visual content, and 100% established active online business accounts. Product innovation resulted in 3 new brownie flavor variants per participant, with an average 30-50% increase in monthly sales within the first three months. Through this training, women entrepreneurs in Desa Kepuharjo have become more economically independent and improved their family's quality of life.

Pembinaan Manajemen SDM untuk Optimalisasi Aktifitas Organisasi Desa

Asa Sheila Amelia — 2026-01-27

This community service program aims to improve the quality of village organizational activity management through strengthening the human resource management (HRM) capacity of village officials and organizational managers. The program was implemented in Panembahan Village, Kraton District, Yogyakarta City, targeting village officials, neighborhood association (RT/RW) administrators, and representatives of youth organizations. The implementation methods included needs assessment, HRM training, focus group discussions, and mentoring on the application of organizational work tools. Program evaluation was conducted using pre-tests and post-tests to measure participants’ competency improvement, participatory observation, and participant satisfaction questionnaires. Of the 30 invited participants, 26 attended the program (86.7%). The evaluation results indicated an overall increase in participants’ competencies, with an average improvement of 36%, and the highest increase was observed in activity planning skills at 42%. In addition, the program produced 12 village organizational administrative documents, including organizational structures, job descriptions, activity report formats, work agendas, and draft standard operating procedures for public services. Participant satisfaction was categorized as high, with an average score of 4.32 on a 1–5 Likert scale. These findings demonstrate that HRM development accompanied by practice-based mentoring contributes to initial improvements in planning, coordination, and administrative management of village organizations, although sustained impacts still require continuous mentoring.