JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT https://ejournal.umm.ac.id/index.php/joesment <table class="data" style="height: 279px;" width="721" bgcolor="#f0f0f0"> <tbody> <tr valign="top"> <td width="20%"><strong>Journal title</strong></td> <td width="80%">: Journal of Economic and Social Empowerment</td> </tr> <tr valign="top"> <td width="20%"><strong>Initials</strong></td> <td width="80%">: JOESMENT</td> </tr> <tr valign="top"> <td width="20%"><strong>Frequency</strong></td> <td width="80%">: 2 issues per year (<span lang="EN-US">January and July</span>)</td> </tr> <tr valign="top"> <td width="20%"><strong>Online ISSN</strong></td> <td width="80%"><a title="2986-9846" href="https://portal.issn.org/resource/ISSN-L/2808-9278">: 2808-9278</a></td> </tr> <tr valign="top"> <td width="20%"><strong>Print ISSN</strong></td> <td width="80%">: <a href="https://portal.issn.org/resource/ISSN/2986-9846" target="_blank" rel="noopener">2986-9846</a></td> </tr> <tr valign="top"> <td width="20%"><strong>Editor-in-chief</strong></td> <td width="80%">: <span style="text-decoration: underline;"><span style="color: #000120;"><a href="https://sinta.kemdikbud.go.id/authors/profile/6649742">Setyo Wahyu Sulistyono</a></span></span><strong><br /></strong></td> </tr> <tr valign="top"> <td width="20%"><strong>Publisher</strong></td> <td width="80%">: <a href="http://www.umm.ac.id/" target="_blank" rel="noopener">Universitas Muhammadiyah Malang</a></td> </tr> </tbody> </table> <p><strong>Journal of Economic and Social Empowerment, </strong><em><strong>(JOESMENT)</strong></em> published by the Center for Economic and Public Policy Studies (PPEKP), Faculty of Economics and Business, University of Muhammadiyah Malang. This journal is used as a source of information about community service in the field of economic and social empowerment for every academic, researcher, lecturer and activist, and other authors.</p> Program Studi Ekonomi Pembangunan en-US JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT 2986-9846 <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li>For all articles published in the JOESMENT (Journal of Economic and Social Empowerment), copyright is retained by the authors. Authors give permission to the publisher to announce the work with conditions. When the manuscript is accepted for publication, the authors agree to the automatic transfer of non-exclusive publishing rights to the publisher.</li> <li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html">The Effect of Open Access</a>).</li> </ol> <p><a href="https://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license"><img src="https://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png" alt="Creative Commons License" /></a></p> <p>This is an open access article and licensed under a <a href="https://creativecommons.org/licenses/by-nc-sa/4.0/">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a></p> Strategi Penguatan Pariwisata Halal di Kabupaten Trenggalek https://ejournal.umm.ac.id/index.php/joesment/article/view/30126 <p>Indonesia has the potential for natural beauty that can be used as an object of economic growth activities, namely through the tourism sector. Halal tourism is part of the tourism industry that is based on Islamic principles and aimed at Muslim tourists. This study aims to conduct a detailed study of tourism object development strategies, especially focusing on the Halal Tourism development plan. This study used a sample of 30 respondents visiting tourist sites in Trenggalek Regency. This study used the SWOT analysis method and the data obtained came from distributing questionnaires to tourist visitors at three tourist sites in Trenggalek Regency. The results of the IFAS and EFAS score research showed favorable results for increasing halal tourism in Trenggalek Regency. This position is in quadrant 1, which signifies the utilization of strengths and weaknesses (SO) strategies. Which is expected to increase the attractiveness of visitors by improving quality, thus taking advantage of the opportunities available.</p> Azella Nosih Octavia M. Sri Wahyudi S Copyright (c) 2024 Azella Nosih Octavia, M. Sri Wahyudi S https://creativecommons.org/licenses/by-nc-sa/4.0 2024-01-30 2024-01-30 4 1 25 37 10.22219/joesment.v4i1.30126 Analisis Pengaruh Tingkat Pendapatan Industri Rumah Tangga Produksi Jenang Ketan Di Desa Rejowinangun Kecamatan Kadengan Kabupaten Blitar https://ejournal.umm.ac.id/index.php/joesment/article/view/29439 <p>Penelitian ini bertujuan untuk mengetahui pendapatan kotor produksi jenang ketan sekali proses produksi di setiap harinya dan mengetahui pengaruh modal, tenaga kerja dan bahan baku terhadap pendapatan industri rumah tangga jenang ketan di Desa Rejowinangun. Penelitian ini menggunakan jumlah sampel sebanyak 33 responden pemilik industri rumah tangga jenang ketan. Teknik yang digunakan didalam penelitian ini menggunakan analisis regresi liniear berganda dan data yang digunakan yaitu cross section. Penelitian ini mendapatkan data dengan cara wawancara langsung dan membagikan kuesioner kepada pemilik industri rumah tangga jenang ketan di Desa Rejowinangun. Hasil dari penelitian ini rata-rata pendapatan kotor industri jenang ketan yaitu&nbsp; Rp. 1.500.000/satu kali produksi dan hasil perhitungan analisis data tersebut menunjukan bahwa hubungan antara modal dengan nilai koefisien 1.039464, tenaga kerja dengan nilai koefies sebesar 14.45511 dan bahan baku dengan nilai koefisien 0.280612 berpengaruh positif dan signifikan terhadap pendapatan industri rumah tangga jenang ketan di Desa Rejowinangun Kecamatan Kademangan Kabupaten Blitar.</p> Desi Triana Sari Dwi Susilowati Copyright (c) 2024 Desi Triana Sari, Dwi Susilowati https://creativecommons.org/licenses/by-nc-sa/4.0 2024-01-30 2024-01-30 4 1 1 13 10.22219/joesment.v4i1.29439 Implementasi Teknologi Informasi dan Manajemen Bisnis bagi Pemilik Usaha 'Pudding Jelly Art' di Kabupaten Malang https://ejournal.umm.ac.id/index.php/joesment/article/view/32103 <p><strong>Abstract </strong></p> <p><em>Penelitian ini bertujuan untuk meningkatkan kinerja usaha "Pudding Jelly Art" milik Ibu Zulaikah di Kabupaten Malang melalui Program Kemitraan Masyarakat (PKM). Analisis SWOT mengidentifikasi dua permasalahan utama, yakni kurangnya pemanfaatan media promosi online dan perluasan variasi kreasi seni pudding jelly art. Pemilik usaha masih menggunakan promosi tradisional dan lokal, sehingga terbatas pada pasar sekitar. Solusi untuk permasalahan pemasaran adalah memberikan pelatihan dan pendampingan pada Ibu Zulaikah mengenai strategi pemasaran berbasis media sosial. Pelatihan ini melibatkan peningkatan pengetahuan dan keterampilan dalam pemasaran produk serta teknologi informasi, sehingga dapat diterapkan secara berkelanjutan. Permasalahan kedua terkait peningkatan proses produksi, terutama variasi kreasi seni pudding jelly art. Untuk mengatasi hal ini, metode kegiatan melibatkan pelatihan dan pendampingan dalam strategi pemasaran berbasis teknologi informasi, pembuatan rancangan strategi pemasaran, dan pengembangan proses produksi melalui pembuatan varian kreasi seni baru. Hasil pengabdian ini akan didiseminasi melalui publikasi pada jurnal terakreditasi nasional. Dengan demikian, diharapkan usaha "Pudding Jelly Art" dapat meningkatkan visibilitasnya melalui media online dan mengembangkan pasar hingga ke wilayah Malang Raya, seiring dengan peningkatan kreativitas dalam pembuatan varian produk</em></p> Zainal Arifin Sri Budi Cantika Yuli Bambang Widagdo Copyright (c) 2024 zainal Arifin, Sri Budi Cantika Yuli, Bambang Widagdo https://creativecommons.org/licenses/by-nc-sa/4.0 2024-01-30 2024-01-30 4 1 50 59 10.22219/joesment.v4i1.32103 Analisis Tingkat Pendapatan Pengrajin Kendang Jimbe di Kota Blitar https://ejournal.umm.ac.id/index.php/joesment/article/view/30121 <table width="529"> <tbody> <tr> <td width="529"> <p><strong><em>Abstract</em></strong></p> <p><em>Penelitian ini bertujuan Untuk mengetahui</em><em> tingkat pendapatan terhadap pengrajin kendang jimbe di Kota Blitar.</em><em> Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan linier berganda. Data yang digunakan dalam penelitian ini diperoleh dari berbagai sumber, termasuk </em><em>observasi dan kuesioner</em><em>. Variabel-variabel yang digunakan dalam analisis adalah </em><em>modal, jumlah tenaga kerja, serta biaya produksi</em><em>. </em><em>Perangkat lunak yang digunakan untuk melakukan analisis adalah E-views 9. </em><em>Hasil dari penelitian menunjukkan bahwa variabel </em><em>modal</em><em>(X<sub>1</sub>) berpengaruh positif dan signifikan terhadap pendapatan </em><em>pengrajin</em><em>, variabel </em><em>jumlah tenaga kerja</em><em> (X<sub>2</sub>) berpengaruh </em><em>negatif</em><em> dan signifikan terhadap pendapatan </em><em>pengrajin</em><em>.</em> <em>variabel </em><em>biaya produksi</em><em> (X<sub>3</sub>) berpengaruh </em><em>positif</em><em> dan signifikan terhadap pendapatan </em><em>pengrajin. </em><em>&nbsp;Kemudian </em><em>Variabel modal, jumlah tenaga kerja dan biaya produksi berpengaruh secara</em> <em>&nbsp;</em><em>simultan terhadap tingkat pendapatan pengrajin</em><em> berpengaruh signifikan.</em> <em>Variabel modal, jumlah tenaga kerja dan biaya produksi berpengaruh secara simultan terhadap tingkat pendapatan pengrajin. Hal ini di buktikan bahwa nilai signifikan sebesar 0,000 &lt; 0.05. </em></p> </td> </tr> </tbody> </table> Adinia Dewi Cahyani Copyright (c) 2024 Adinia Dewi Cahyani https://creativecommons.org/licenses/by-nc-sa/4.0 2024-01-30 2024-01-30 4 1 14 24 10.22219/joesment.v4i1.30121 Pendampingan Operasional Toko Online “BUMDes Mart Mulyoagung https://ejournal.umm.ac.id/index.php/joesment/article/view/26472 <p><em>The purpose of mentoring activities for service partners, namely Bumdes Mart Mulyoagung in Mulyoagung village, Dau sub-district, Malang district, is to develop a shopping business unit by opening a shop on the Shopee marketplace. By opening a shop on the marketplace, it is hoped that it can increase store sales, which so far have experienced problems with delays in the delivery of goods and no increase in sales due to limited consumers, namely only those with shop business WhatsApp numbers. Village community products will also be able to reach a wider range of consumers by opening shops on the marketplace. Activities are carried out in stages starting from the preparation, implementation, and evaluation stages. The results of the activity were the formation of the Bumdes Mart Mulyoagung online store on the Shopee marketplace as well as online sales transactions. It is hoped that increased sales through the marketplace will increase shop profits so that they can be used for store operational costs, and the excess can provide input for Village Original Income.</em></p> Happy Febrina Hariyani Ida Nuraini Copyright (c) 2024 Happy Febrina Hariyani, Ida Nuraini https://creativecommons.org/licenses/by-nc-sa/4.0 2024-01-30 2024-01-30 4 1 38 49 10.22219/joesment.v4i1.26472