Enhancing MSME Performance Through Halal Literacy, AIS, and Digital Marketing

Authors

  • Triani Arofah Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto (Jawa Tengah), Indonesia
  • Wita Ramadhanti Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto (Jawa Tengah), Indonesia
  • Nur Aini Faculty of Agricultural Technology, Universitas Jenderal Soedirman, Purwokerto (Jawa Tengah), Indonesia
  • Dian Purnomo Jati Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto (Jawa Tengah), Indonesia
  • Oman Rusmana Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto (Jawa Tengah), Indonesia

DOI:

https://doi.org/10.22219/jrak.v15i4.40474

Keywords:

Accounting Information System, Business Growth, Digital Marketing, Halal Literacy, MSME

Abstract

Purpose: This study investigates the impact of halal literacy, accounting information system (AIS) quality, and digital marketing adoption on business growth among micro, small, and medium enterprises (MSMEs)

Methodology/approach: Employing a quantitative approach, data were collected from MSMEs owners through structured surveys. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS).

Findings: The results indicate that AIS quality and digital marketing adoption significantly enhance business growth. However, halal literacy alone does not exhibit a direct effect unless integrated with operational excellence and certification.

Practical implications: MSMEs should not only focus on halal compliance but also strengthen their financial management systems and digital marketing capabilities to achieve sustainable growth.

Originality/value: This study provides a comprehensive framework by integrating traditional religious compliance with modern technological advancements to promote business success

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Published

2025-11-21

Issue

Vol. 15 No. 4 (2025): Jurnal Reviu Akuntansi dan Keuangan

Section

Articles

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