How Startups Compete and Survive: Strategic Insights From Telkom Indonesia’s Indigo Program
DOI:
https://doi.org/10.22219/jrak.v15i4.41112Keywords:
Entrepreneurial Orientation , Competitive Intensity , Competitive Strategy, Business Performance, StartupAbstract
Purpose: This study aims to examine the influence of Entrepreneurial Orientation and Competitive Intensity on Business Performance, with Competitive Strategy acting as an intervening variable. The research focuses on startups incubated and accelerated by the Indigo Program of PT Telkom Indonesia Tbk. This study builds upon previous research in competitive strategy theory, which highlights the relevance of Entrepreneurial Orientation and Competitive Intensity in shaping strategic business outcomes.
Methodology/approach: A quantitative approach was adopted, utilizing data collected through structured questionnaires. The research sample consists of 65 startups under the Indigo Incubator and Accelerator Program. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software.
Findings: The findings reveal that Entrepreneurial Orientation has a significant and positive impact on Business Performance.
Practical implications: These findings provide practical insights for startups regarding the importance of strategic positioning in a competitive environment to improve business performance.
Originality/value: This research contributes to the understanding of how startups can utilize competitive strategies as a bridge between entrepreneurial orientation and competitive pressures to achieve optimal business performance, particularly in the context of startups under the auspices of corporate incubation and acceleration programs.
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