https://ejournal.umm.ac.id/index.php/jurnalpartisipatoris <hr /> <table class="data" width="100%" bgcolor="#f0f0f0"> <tbody> <tr valign="top"> <td width="20%">Journal title</td> <td width="80%"><strong> Jurnal Partisipatoris</strong></td> </tr> <tr valign="top"> <td width="20%">Initials</td> <td width="80%"><strong> JP</strong></td> </tr> <tr valign="top"> <td width="20%">Grade</td> <td width="80%"><strong> Sinta 4</strong></td> </tr> <tr valign="top"> <td width="20%">Frequency</td> <td width="80%"> 2 issues per year (March and September)</td> </tr> <tr valign="top"> <td width="20%">DOI</td> <td width="80%"><strong> prefix 10.22219 </strong>by <img src="https://ejournal.umm.ac.id/public/site/images/jurnaltiumm/Crossref_Logo_Stacked_RGB_SMALL.png" alt="" /> <strong><br /></strong></td> </tr> <tr valign="top"> <td width="20%">Print ISSN</td> <td width="80%"> <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1570240801&amp;2281&amp;&amp;" target="_blank" rel="noopener">2715-2421</a></td> </tr> <tr valign="top"> <td width="20%">Online ISSN</td> <td width="80%"> <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1550908577&amp;26&amp;&amp;" target="_blank" rel="noopener">2656-3428</a></td> </tr> <tr valign="top"> <td width="20%">Editor-in-chief</td> <td width="80%"><strong> Rachmad Kristiono Dwi Susilo</strong></td> </tr> <tr valign="top"> <td width="20%">Handl. Editor</td> <td width="80%"><strong> Mochamad Aan Sugiharto</strong></td> </tr> <tr valign="top"> <td width="20%">Man. Editor</td> <td width="80%"> <strong>Awan Setia Dharmawan</strong></td> </tr> <tr valign="top"> <td width="20%">Publisher</td> <td width="80%"> <a href="http://www.umm.ac.id/"><strong>Universitas Muhammadiyah Malang</strong></a></td> </tr> <tr valign="top"> <td width="20%">Indexing</td> <td width="80%"> <strong><a href="https://sinta.kemdikbud.go.id/journals/profile/8020" target="_blank" rel="noopener">SINTA</a> |</strong> <a href="https://scholar.google.co.id/citations?view_op=list_works&amp;hl=id&amp;user=vuMdNnwAAAAJ" target="_blank" rel="noopener"><strong>Google Sholar </strong></a><strong>| </strong><a href="https://garuda.kemdikbud.go.id/journal/view/17966" target="_blank" rel="noopener"><strong>Garuda</strong></a> <strong>| </strong><a href="https://search.crossref.org/?q=jurnal+partisipatoris" target="_blank" rel="noopener"><strong>Crossref</strong></a> <strong>| </strong><a href="https://portal.issn.org/resource/ISSN/2656-3428" target="_blank" rel="noopener"><strong>Road</strong></a> <strong>| </strong><a href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;search_text=Jurnal%20Partisipatoris&amp;search_type=kws&amp;search_field=full_search" target="_blank" rel="noopener"><strong>Dimensions</strong></a> <strong>| </strong><a href="https://search.worldcat.org/search?q=Jurnal+Partisipatoris&amp;dblist=638&amp;fq=ap%3A%22partisipatoris+jurnal%22&amp;qt=facet_ap%3A" target="_blank" rel="noopener"><strong>WorldCat</strong></a></td> </tr> </tbody> </table> <div> <p align="justify">Partisipatoris Journal is a media to publish scientific articles in field of sociological studies, open for students, lecturers, teachers, practitioners and public as long as in accordance with the scopes of this journal. The scopes are prospects, opportunities and challenges of sociology in Indonesia, comprises of contemporary sociological issues as pure and applied science, research results (participatory action research, class action research, phenomenology, ethnography, case studies), summary and/or developed bachelor/undergraduate and master thesis, doctoral dissertation or survey results which have not published yet in any platform, media or journals.</p> <p align="justify"><a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1550908577&amp;26&amp;&amp;">e-ISSN: 2656-3428</a></p> <p align="justify"><a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1570240801&amp;2281&amp;&amp;">p-ISSN: 2715-2421</a></p> </div> University of Muhammadiyah Malang en-US Jurnal Partisipatoris 2715-2421 <p>Authors who publish with Jurnal Partisipatoris agree to the following terms:</p> <ol> <li>For all articles published in the Jurnal partisipatoris, copyright is retained by the authors. Authors give permission to the publisher to announce the work with conditions. When the manuscript is accepted for publication, the authors agree to the automatic transfer of non-exclusive publishing rights to the publisher.</li> <li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a> that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_blank" rel="noopener">Effect of Open Access</a>).</li> </ol> https://ejournal.umm.ac.id/index.php/jurnalpartisipatoris/article/view/37134 <p>This study aims to examine the effect of discount and cashback programs on the frequency of purchases on the Shopeefood application. The background of this research is the rapid development of e-commerce in Indonesia, where Shopee remains the leader with the highest number of monthly visits by 2023. Shopeefood, as one of the main services on this platform, uses various promotional strategies to attract more users, one of which is the discount and cashback program. This study highlights that Shopeefood's strategies, especially the use of discounts and cashback, contribute to an increase in transactions. Discounts provide an immediate price cut that appeals to consumers while cashback offers a financial incentive in the form of a refund that encourages consumers to shop more frequently in the future. However, there are some complaints from consumers regarding the relatively long period of receiving cashback and the less transparent application process, which may affect their level of satisfaction. Through a quantitative approach with multiple linear regression analysis and hypothesis testing, this study found that discount and cashback programs have a significant influence on the frequency of purchases at Shopeefood. The results of this study are expected to provide valuable insights for companies to develop more effective marketing strategies, not only in increasing purchase frequency, but also in building consumer loyalty amid increasingly fierce competition in the food delivery service industry.</p> Naylul Nabila Roro Aditya Novi Wardhani Wardhani Nike Norma Epriliyana Copyright (c) 2024 Naylul Nabila, Roro Aditya Novi Wardhani Wardhani, Nike Norma Epriliyana https://creativecommons.org/licenses/by-sa/4.0 2024-12-18 2024-12-18 7 01 10.22219/jp.v7i01.37134