Political Public Relations Strategy of the Indonesian Solidarity Party (PSI) in Riau on 2019 Legislative Election
DOI:
https://doi.org/10.22219/mdo.v1i2.9948Abstract
This research elaborates the political public relations strategy carried out by the novice politicians of the Indonesian Solidarity Party in Riau region on the 2019 Legislative Elections. This research is interesting because the Indonesian Solidarity Party (PSI) is a new party and politicians who participate in political contestations are also novice politicians. This research is a descriptive qualitative research with case study method, data retrieval through the stages of observation, interviews, and documentation. The results of this study reveal that the Political public relations strategy undertaken by PSI politicians is combining image building, political branding and political marketing.
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References
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