PENGARUH KEPUASAN DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE

Authors

  • Ramli Akbar Alamsyah

DOI:

https://doi.org/10.22219/jmb.v6i2.5542

Keywords:

Customer satisfaction, Trust, and Repurchase intention

Abstract

      The research aims to examine the effect of customer satisfaction and trust on repurchase intention. Sample used 100 respondents taken by purpossive sampling technique of online shoping customer. Path analysis employed to examine the effect customer satisfaction and trust on repurchase intention. the result shows that satisfaction and customer satisfaction have a positive effect on repurchase intention, and trust was mediating the effect of customer satisfaction on repurchase intention.

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Published

2018-03-16

Issue

Vol. 6 No. 2 (2016): October

Section

Articles

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Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.