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An Explorative Study on Zakat Promotion Videos in Youtube Media: a Content Analysis and User’s Interaction

Authors

  • Martini Dwi Pusparini Department of Islamic Economics, Faculty of Islamic Studies, Islam Universitas Islam Indonesia, Indonesia
  • Nadia Anggarda Paramitha Department of Islamic Economics, Faculty of Islamic Studies, Islam Universitas Islam Indonesia, Indonesia
  • Muhammad Lana Syifa’un Ni’ams Department of Islamic Economics, Faculty of Islamic Studies, Islam Universitas Islam Indonesia, Indonesia

DOI:

https://doi.org/10.22219/jes.v6i1.15108

Keywords:

zakat, social media, YouTube, content analysis.

Abstract

Paying zakat is compulsory for Muslims. However, it is still a vague issue among Indonesian Muslims. This study explores educational content on zakat on YouTube, which mainly concerns enhancing Indonesian Muslims' awareness of zakat and analyzing users' interactions in this platform. The method used was content analysis applied in several steps: data crawling, popular channel analysis, popular video analysis, comments' sentiment analysis, and user surveys. The data were 10 sample videos from YouTube channels that provide zakat content. The results imply that the most popular channel is the Al-Bahjah TV channel with Buya Yahya. Furthermore, the most popular videos are those discussing zakat al-fitr. Based on the user's survey, preferred contents are short movies, animation/infographics, and talks.

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Published

2020-02-28

Versions

How to Cite

Pusparini , M. D., Paramitha, N. A. ., & Ni’ams, M. L. S. . (2020). An Explorative Study on Zakat Promotion Videos in Youtube Media: a Content Analysis and User’s Interaction . Falah: Jurnal Ekonomi Syariah, 6(1). https://doi.org/10.22219/jes.v6i1.15108

Issue

Vol. 6 No. 1 (2021): FEBRUARY 2021

Section

Journal Article

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    This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.