This is an outdated version published on 2021-02-28. Read the most recent version.

An Explorative Study on Zakah Promotion Videos in Youtube Media: Content Analysis and User’s Interaction

Authors

  • Martini Dwi Pusparini Department of Islamic Economics, Faculty of Islamic Studies, Islam Universitas Islam Indonesia, Indonesia
  • Nadia Anggarda Paramitha Department of Islamic Economics, Faculty of Islamic Studies, Islam Universitas Islam Indonesia, Indonesia
  • Muhammad Lana Syifa’un Ni’ams Department of Islamic Economics, Faculty of Islamic Studies, Islam Universitas Islam Indonesia, Indonesia

DOI:

https://doi.org/10.22219/jes.v6i1.15108

Keywords:

zakat, social media, YouTube, content analysis.

Abstract

Paying Zakah is compulsory for Muslims. However, it is still a vague issue among Indonesian Muslims. This study aims to an explore the zakah promotion videos in Youtube media to enhance Indonesian Muslims' awareness of zakah and analyzing users' interactions in this platform. This study was quantitatif using documantary approach with a content analysis approach to elaborate da'wah contents and Zakah outreach via social media. The study is in 6 months and analyzes contents and videos shared on YouTube with ten YouTube channels sample of population. The result found that the most popular channels that provide zakah outreach content is Al-Bahjah TV. While the most popular video is Panduan Zakah Fitrah (Guide to Zakah al-Fitr) by Yufid TV.  The videos on the fiqh of zakah in non-zakah agency channels provide higher positive impacts (98%), both in the forms of talks and motion graphics.

Downloads

Download data is not yet available.

References

Afridiana, N., Rohman, A., & Sugih Ningsih, K. (2019). Kidz Jaman Now Effect: How Millennials’ Opinion Leader In Social Media Can Influence Their Followers’ Intention To Pay Zakat. International Conference of Zakat, 13–21. https://doi.org/10.37706/iconz.2018.117

BAZNAS PUSKAZ. (2016). Outlook Zakat Indonesia 2017. Jakarta Pusat: Pusat Kajian Strategis Badan Amil Zakat Nasional (BAZNAS).

Chukwuere, J. E., & Chukwuere, P. C. (2017). THE IMPACT OF SOCIAL MEDIA ON SOCIAL LIFESTYLE: A CASE STUDY OF UNIVERSITY FEMALE STUDENTS. Gender & Behaviour, 9928-9940.

Hamid, S., Ijab, M. T., Sulaiman, H., Anwar, R. M., & Norman, A. A. (2017). Social Media for Environmental Sustainability Awareness in Higher Education. International Journal of Sustainability in Higher Education, 18(4), 474-491. doi:10.1108/IJSHE-01-2015-0010

Hasan, M. (2011). Manajemen Zakat: Model Pengelolaan Zakat Yang Efektif. Yogyakarta: Idea Press Yogyakarta.

Krippendorff, K. (2004). Content Analysis: An Introductions to its Methodology (Second Edition). California: Sage Publication.

Kailani, N., & Slama, M. (2019). Accelerating Islamic charities in Indonesia: zakat, sedekah and the immediacy of social media. South East Asia Research, 28(1), 70–86. https://doi.org/10.1080/0967828X.2019.1691939

Kaur, A., & Chahal, H. S. (2018). Role of Social Media in increasing Environmental issue Awareness. Researchers World:Journal of Arts, Science and Commerce, 9(1), 19. https://doi.org/10.18843/rwjasc/v9i1/03

Madden, A., Ruthven, I., & McMenemy, D. (2013). A classification scheme for content analyses of YouTube video comments. Journal of Documentation, 69(5), 693–714. https://doi.org/10.1108/JD-06-2012-0078

Makhrus, M. (2018). Social Media Based Islamic Philanthropy To Develop Philanthropy Awareness In Indonesia. Advances in Social Science, Education and Humanities Research, 231(Amca), 365–368. https://doi.org/10.2991/amca-18.2018.100

Mulyono, D., Syamsun, M., & Najib, M. (2016). The Influence of Social Media in Brand Awareness, Word of Mouth, Intention and Donation Decisionat Rumah Zakat. Jurnal Aplikasi Manajemen, 14(4), 619–628. https://doi.org/10.18202/jam23026332.14.4.02

Putriana, V. T. (2018). Factors Influencing Zakat Payers’ Preference in Discharging Zakat Obligations: an Explorative Study. Maqdis: Jurnal Kajian Ekonomi Islam, 3(2), 231–245.

Rohim, A. N. (2019, January-June). Optimalisasi Penghimpunan Zakat Melalui Digital Fundraising. Al-Balagh: Jurnal Dakwah dan Komunikasi, 4(1), 59-90. doi:10.22515/balagh.v4i1.1556

Schultes, P., Dorner, V., & Lehner, F. (2013). Leave a Comment! An In-Depth Analysis of User Comments on YouTube. 11th International Conference on Wirtschaftsinformatik, 659–673. http://aisel.aisnet.org/wi2013

Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2019). Using social media to create engagement: a social marketing review. Journal of Social Marketing, 9(2), 204–224. https://doi.org/10.1108/JSOCM-05-2018-0046

Stojanovic, I., Andreu, L., & Curras-Perez, R. (2018). Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination. European Journal of Management and Business Economics, 27(1), 83–100. https://doi.org/10.1108/EJMBE-11-2017-0049

Wahyudin, U. (2018). SOSIALISASI ZAKAT UNTUK MENCIPTAKAN KESADARAN BERZAKAT UMAT ISLAM. JURNAL MASYARAKAT DAN FILANTROPI ISLAM, 1(1), 17-20.

Zulfikar, A. R., & Mikhriani, M. (2017). PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND TRUST PADA FOLLOWERS INSTAGRAM DOMPET DHUAFA CABANG YOGYAKARTA. AL-IDARAH: JURNAL MANAJEMEN DAN ADMINISTRASI ISLAM, 1(2), 279–294.

Downloads

Published

2020-02-28 — Updated on 2021-02-28

Versions

How to Cite

Pusparini , M. D., Paramitha, N. A. ., & Ni’ams, M. L. S. . (2021). An Explorative Study on Zakah Promotion Videos in Youtube Media: Content Analysis and User’s Interaction . Falah: Jurnal Ekonomi Syariah, 6(1). https://doi.org/10.22219/jes.v6i1.15108 (Original work published February 28, 2020)

Issue

Vol. 6 No. 1 (2021): FEBRUARY 2021

Section

Journal Article

License

Copyright (c) 2020 Falah: Jurnal Ekonomi Syariah

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).


    Creative Commons License
    This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.