The Effect of Store Atmosphere on Impulse Buying Mediating Positive Emotion
Case Study of Guardian’s Customers at Olympic Garden Mall)
DOI:
https://doi.org/10.22219/jamanika.v1i1.16028Keywords:
Store atmosphere, Positive Emotion, Impulse BuyingAbstract
The purpose of this study was to describe the role of positive emotion in mediating the effect of store atmosphere on impulse buying at the Guardian Store at Mall Olympic Garden in Malang. The population in this study were the Guardian visitors at Mall Olympic Garden. The sample in this study was 120 respondents using purposive sampling. The analysis technique used is the scale range, path analysis, and single test. The results showed that store atmosphere has a positive and significant influence on impulse buying, store atmosphere has a positive and significant influence on positive emotion, positive emotion has a positive and significant effect on impulse buying and positive emotion can be a mediating variable between the influence of store atmosphere on impulse buying
Downloads
References
Abdolvand, Mohamad Ali., Kambiz Heidarzadeh Hanzaee., Afshin Rahnama. Khospanjeh. 2011. The Effect of Situasional and Individual Factors on Impulse Buying. World Applied Sciences Journal, 13(9)
Berman, Barry dan Joel R. Evans. 2012. Retail Management, A Strategic Approach, (8th Edition). New Jersey: Pearson.
Earl, P. E., & Kemp, S. 1999. The Elgar Companion to Consumer Research and Economic Psychology. Massachusetts: Edward Elgar Publishing
Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Kacen, J.J., & Lee, J.A. 2002. The influence of culture on consumer impulsive buying behavior, Journal of Consumer Psychology
Kotler, P., & K. L. Keller. 2012. Manajemen Pemasaran. Edisi Ketiga Belas. Jilid 2 Terjemahan oleh BOB Sabran MM. Jakarta: Penerbit Erlangga.
Lamb, Hair., & Mcdaniel. 2012. Pemasaran. Edisi Pertama. Jakarta: Salemba Empat.
Levy, M., B. Weitz., & D. Grewal. 2001. Retailing Management. International Edition. Fifth Edition. New York: McGraw-Hill.
Mowen, J.C and Minor, M. 2002. Perilaku Konsumen. Jakarta: Erlangga
Nancarrow, C. 1998. Impulse purchasing: a qualitative exploration of the phenomenon, Qualitative Market Research: An International Journal. Volume 1 Number 2, pp. 99-114
Park, E.J., Kim, E.Y., and Forney, J. C. 2006. A structural model of fashion-oriented impulse buying behavior, Journal of Fashion Marketing and Management, Vol. 10 No. 4, pp. 433-446.
Downloads
Published
Versions
- 2021-03-25 (5)
- 2021-03-25 (4)
- 2021-03-25 (3)
- 2021-03-25 (2)
- 2021-03-25 (1)
