The Effect of Product Quality, Store Atmosphere, and Promotion on Purchase Decisions at Hagaa Coffee Shop Malang
DOI:
https://doi.org/10.22219/jamanika.v2i02.20324Keywords:
Product Quality, Store Atmosphere, promotion, Purchase DecisionAbstract
This study aims to analyze the effect of product quality, store atmosphere, and promotion on purchasing decisions at Hagaa Coffee. As for the background of this writing because of the emergence of many cafe businesses in the city of Malang. This study uses a quantitative descriptive approach. Data were collected through an online survey with a non-probability method of purposive sampling using a questionnaire instrument. Respondents are consumers who have made transactions at Hagaa coffee within the last 3 months totaling 100 respondents. The data analysis technique used is the multiple linear analysis techniques. The results of regression analysis show that product quality, store atmosphere, and promotions have a significant partial and simultaneous effect on consumer purchasing decisions at Hagaa Coffee Malang and product quality has the most dominant influence on purchasing decisions.
Downloads
References
Aminudin, L. 2015. “Pengaruh Kualitas Produk, Promosi Dan Store Atmosfir Terhadap Keputusan Konsumen Pada KFC Mega Mas Manado.” Jurnal Berkala Ilmiah Efisiensi 15(5).
Arianto, D. P. H., & Satrio, B. 2020. “Pengaruh Produk, Harga, Kualitas Pelayanan, Lokasi, Store Atmosphere Terhadap Keputusan Pembelian Kopisae.” Jurnal Ilmu dan Riset Manajemen (JIRM) 9(5).
Arumsari, D., & Khasanah, I. 2012. “Analisis Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek Aqua (Studi Pada Konsumen Toko Bhakti Mart KPRI Bhakti Praja Provinsi Jawa Tengah).”
Bonaventura, K. 2019. “Pengaruh Store Atmosphare, Kualitas Produk, Kualitas Layanan, Persepsi Harga, Dan Promosi Terhadap Keputusan Pembelian Konsumen Di Coffe Shope Yogyakarta.” Sekolah Tinggi Ilmu Ekonomi Yayasan Keluarga Pahlawan Negara Yogyakarta.
Djohansjah, C., & Pratomo, C. V. 2017. “Analisa Pengaruh Store Atmosphere, Kualitas Produk, Dan Kualitas Layanan Terhadap Keputusan Pembelian Di Caturra Espresso.” Jurnal Hospitality Dan Manajemen Jasa 5(2).
Hidayat, P. & Bernadus, D. 2018. “The Effect of Product Quality, Price, Location, and Promotion on Purchasing Decision of Café Consumers and Bleding Resto in Gresik.” Universitas Ciputra Surabaya.
Hidayat, P. H. 2015. “The Influence of Product Quality, Price, Store Athmosphare, and Promotion Ffectiveness on Cunsumer Purchase Decision of Flinders Lane Espresso Manado.” Jurnal Berkala Ilmiah Efisiensi 15(5): 87–98.
Huang, Y. 2014. “An Empirical Analysis on Purchase Intention on Coffee Baverage in Taiwan.” European Journal of Business and Management 6(36): 182–96.
Kotler. 1973. “Atmospherics as a Marketing Tool.” Journal of Retailing 4: 48–64.
Kotler & Amstrong. 2001. Prinsip-Prinsip Pemasaran Jilid 2. 8th ed. Jakarta: Erlangga.
Kotler dan Amstrong. 2015. Marketing an Introducing Prentice Hall. London: Pearson Education Inc.
Kusumah & Indriani. 2011. “Analisis Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Restoran Waroeng Taman Singosari Di Semarang.” Universitas Diponegoro.
Nasution, S.H. 2019. “Pengaruh Store Atmosphere Dan Promosi Penjualan Terhadap Keputusan Pembelian Pada Bober Cafe Di Kota Bandung.” UNPAS Bandung.
Ni’am, N. 2019. “Pengaruh Kualitas Produk, Lokasi Dan Harga Terhadap Keputusan Pembelian (Studi Pada Java Dancer Coffee).” University of Muhammadiyah Malang.
Ong, A. & Sugiharto. 2013. “Analisa Pengaruh Startegi Diferensiasi, Citra Merk, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pelanggan Di Cincau Station Surabaya.” Jurnal Manajemen Pemasaran Universitas Kristen Petra 1(2): 1–11.
Putro. 2014. “Pengaruh Kualitas Layanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Dan Loyalitas Konsumen Restoran Happy Garden Surabaya.”
Schiffman & Kanuk. 2007. Perilaku Konsumen. 2nd ed. Jakarta: PT. Indeks Gramedia.
Sugiyono. 2009. Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta.
Tjiptono & Gregorius. 2005. Service, Quality and Satisfaction. Yogyakarta: Andi.
Tjiptono F. 2012. Manajemen Jasa. Yogyakarta: Andi.
