ANALISIS KEPERCAYAAN NASABAH PENGGUNA ATM

Authors

  • Yeni Dwi Meilianasari

DOI:

https://doi.org/10.22219/jmb.v2i1.1482

Abstract

ANALISIS KEPERCAYAAN NASABAH PENGGUNA ATM

Yeni Dwi Meilianasari
Jurusan Manajemen Fakultas Ekonomi UMM
E-mail: yeni.meili@gmail.com

ABSTRACT

This study aims to determine the user’s ATM customer Trust and ability to determine the effect of
variables, variable benevolence, and variable integrity of customer Trust. The respondents are consumer
of the Bank. Data collecting uses questionnaires and distributed to ATM customer who have
used it for their daily transaction. The analysis tool used is a logistic regression analysis. Survey
results reveal that the variable ability, benevolence variables significantly influence the integrity of
customer Trust. The most dominant variable is the variable effect of kindness. This research customer
must know the things offered by the bank and the bank until there arose a belief in the bank will
choose to save their money.

Keywords: ability, benevolence, integrity, and customer trust.

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Author Biography

Yeni Dwi Meilianasari

Jurusan Manajemen Fakultas Ekonomi UMM

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Published

2013-03-25

Issue

Vol. 2 No. 1 (2012): April

Section

Articles

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.