New Product Development at PT Asuka Engineering Indonesia
DOI:
https://doi.org/10.22219/mb.v12i01.16386Keywords:
Construction, New Product Development, New Product Development Stages, Information TechnologyAbstract
PT Asuka Engineering Indonesia is a company engaged in the construction sector, with electrical and instrumentation as their main services. The purpose of this study is to identify and analyze new products that are needed and desired by PT Asuka Engineering Indonesia's consumers. This research is an applied research with a qualitative approach. The analytical tool that used in this research is the New Product Development Stages. The result of this research is the discovery of an idea of new product that can be developed at the Asuka company, namely by adding services in information technology field. Suggestions from this research are that this can be a reference and input for companies to make decisions in developing new products in information technology field by pay more attention to consumer suggestions for new product requests as a consideration for products that should be developed.
Downloads
References
Abidin, I., Soepandji, B. S., Sudarto, & Trigunarsyah, B. (2014). Pengembangan Sistem Bisnis Perusahaan Jasa Konstruksi Di Indonesia Dengan Menggunakan Knowledge Base Management System. January 2005, 1–8.
Amin, A. M., Baga, L. M., & Tinaprilla, N. (2018). Strategi Perencanaan Model Bisnis Perusahaan Jasa Konsultan Arsitektur Dan Jasa Kontraktor Pt Architectaria Media Cipta. Manajemen Ikm: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 13(1), 55.
Assauri, S. (2016). Manajemen Operasi Produksi (Buku 1). Rajawali Pers.
Fitzsimmons, J. A., & Fitzsimmons, M. J. (2011). Service Management: Operations, Strategy, Information Technology (Seventh Ed). Mcgraw Hill Education.
Handoko, Hani. 2015. Dasar-Dasar Manajemen Produksi Dan Operasi Edisi 1. Bpe. Yogyakarta.
Hanson, R. (2020). Strategi Pelaku Konstruksi Pada Era Industri Digital. Globalcstorefocus.Com.
Haryanti, R. (2020). Pertumbuhan Sektor Konstruksi Indonesia Diprediksi Positif 2,1 Persen. Kompas.Com.
Heizer, J., & Render, B. (2016). Manajemen Operasi (11th Ed.). Jakarta: Salemba Empat.
Ishak, A., Ginting, R., & Malik, A. F. (2020). Integration Of Quality Function Deployment (Qfd) And Value Engineering In Improving The Quality Of Product: A Literature Review. Aip Conference Proceedings.
Kotler, P., & Armstrong, G. (2012). Marketing Management (14th Ed.). Pearson Pretice Hall, Inc.
Kotler, P., & Keller, K. L. (2016). Markkotler, P., & Keller, K. L. (2016). Marketing Management. Global Edition (Vol. 15e).
Kuncoro, M. (2013). Metode Riset Untuk Bisnis Dan Ekonomi (4th Ed.). Erlangga.
Lupiyoadi, R. (2014). Manajemen Pemasaran Jasa Berbasis Kompetensi (3rd Ed.). Salemba Empat.
Pang, S. (2009). Successful Service Design For Telecommunications: A Comprehensive Guide To Design And Implementation.
Prihantara, A., Hartono, A. A., & Wardani, P. M. (2018). Studi Kasus Pengembangan Sistem Informasi Manajemen Proyek Konstruksi. 04.
Sanusi, A. (2011). Metode Penelitian Bisnis. Jakarta: Salemba Empat.
Simon, M. (2013). Pengelolaan Dan Pengembangan Usaha Jasa Desain Interiorpada UD. XYZ di Surabaya. Agora, 1(1), 791–800.
Slack, N., Chambers, S., & Johnston, R. (2010). Operations Management (Sixth Edit). Pearson Education.
Slack, N., & Lewis, M. (2011). Operations Strategy. In Strategic Operations Management (Third Edit). Pearson Education.
Stevenson, W. J., & Choung, S. C. (2014). Manajemen Operasi Perspektif Asia (9th Ed.). Mcgraw Hill Education.
Sugiyono. (2012). Metode Penelitian Administrasi Dilengkapi Dengan Metode R&D. Bandung: Alfabeta.
Sutadipraja, E., Mego, U., & Tulang, P. (2011). Analisis Proses Inovasi Perencanaan Produk Baru ( Studi Pada Perusahaan Kurir Dan Kargo Pt . Citosarana Jasapratama ) Issn 2086-9592. Ii, 88–100.
Tjiptono, F., & Chandra, G. (2011). Service, Quality & Satisfaction (Ketiga). Yogyakarta: Andi.
Tsai, M. H., & Wang, K. J. (2010). New Service Development Model For Property Management Company. 2010 - 27th International Symposium On Automation And Robotics In Construction, Isarc 2010, Isarc, 644–653.
Ulrich, K. T., & Eppinger, S. D. (2012). Product Design And Development (Fifth Edit). Mcgraw Hill.
Umar, A., Hasiholan, L. B., Paramita, P. D., Pranaditya, A., & Santoso, E. B. (2017). Sistem Informasi Akuntansi Pada Perusahaan Jasa Kontraktor Cv. Cipta Adhi Jaya ( Studi Kasus Pada Pembangunan Guest House, Jl. Ngesrep Barat, Semarang). Jurnal Ilmiah Mahasiswa S1 Akuntansi Universitas Pandanaran, 3.
Zainol Abidin, H., Dziyauddin, R. A., & Radin Salim, K. (2020). Issues With New Service Development Process In A Telecommunication Service Provider. Journal Of Advanced Research In Business And Management Studies, 19(1), 29–41.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Manajemen Bisnis
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.