SEGMENTASI DAN POLA PERILAKU PENGGUNA FACEBOOK (Studi pada mahasiswa Universitas Muhammadiyah Malang)

Authors

  • Imam Hariyadi

DOI:

https://doi.org/10.22219/jmb.v2i2.1703

Abstract

Imam Hariyadi
Universitas Muhamadiyah Malang
E-mail: Iamhariyadi3@gmail.com

ABSTRACT

The purpose of this study was to determine the characteristics and behaviour patterns among facebook
users at Students University of Malang. This descriptive type of research used the sample of 100
respondents. A non-probability sampling technique used judgmental sampling. The scale was based on
the Likert measurement and this analysis include: the validity and reliability. The analysis of the data
obtained used a variable frequency distribution analysis consisting of Demographic (gender, income
level), psychographic (activities, interests, opinions) and behaviour (benefits, attitudes). The results of
the analysis of the distribution of the respondents classify based on the frequency of demographic,
psychographic, and behaviour which they claim that face-book provides entertainment as an alternative
to in their spare time. Information obtained, such as the latest news both locally and internationally,
information on lectures, job listings, buying and selling. They also interact or communicate
with the community group.

Keywords: Frequency Distribution Analysis, Behaviour Patterns, Characteristics

Downloads

Download data is not yet available.

Downloads

Published

2014-02-15

Issue

Vol. 2 No. 2 (2012): October

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.