ANALISIS SIKAP PEMIRSA TERHADAP IKLAN INTERNET SERVICE PROVIDER SMARTFREN DI TELEVISI

Authors

  • Wahyu Gigih Prakoso

DOI:

https://doi.org/10.22219/jmb.v3i1.1712

Abstract

Wahyu Gigih Prakoso
Program Studi Manajemen FEB UMM
E-mail: Why_ki2denB@yahoo.co.id

ABSTRACT

The research objective was to analyse the attitude of internet advertising Smart-fren service provider.
Respondents were students who had intended to watch television. Data were collected from students
of Muhammadiyah University of Malang by using questionnaires. The sum of respondents were 100
students who were selected by using accidental sampling method. Analysis technique used logistic
regression analysis. The result of result show that the structure of the message and the format of
messages significantly influence positively to attitudes. While the message content and frequency of
advertising serving significant negative influence on attitudes.

Keywords: message, message structure, format messages, ad frequency, attitude.

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Published

2014-02-17

Issue

Vol. 3 No. 1 (2013): April

Section

Articles

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.