The Effect Of Trust Perceptions, Quality Perceptions, Convenience Perceptions, To Buying Interest Msmes In The City Of Madiun (Case Study On Sambal Pecel the City In Madiun)

Heny Sidanti; Hari Purwanto

doi:10.22219/mb.v13i01.27450

Authors

Heny Sidanti Universitas PGRI Madiun
Purwanto PGRI Madiun University

DOI:

https://doi.org/10.22219/mb.v13i01.27450

Keywords:

Trust Perceptions, Quality Perceptions, Convenience Perceptions, Buying Interest

Abstract

This study aims to determine the effect of perceived trust, perceived quality, and perceived convenience on the buying interest of Sambal Pecel in Madiun City. This study uses a non-probability sampling method, which is to determine the sample by determining the characteristics that are in accordance with the research objectives in determining the number of samples. This situation is also known by the buying interest of consumers who have high perceptions of trust, perceived quality, and perceived ease of buying interest as well as other consumers who will show increased buying interest and trust that are more adaptable to products and more able to accept SME pecel chili products in cities. The results of this study are that Perceived Trust, Perceived Quality, Perceived
Convenience on Purchase Intentions have a positive and significant influence on Sambal Pecel MSMEs in Madiun City. The results of this study are that Perceived Trust, Perceived Quality, Perceived Convenience on Purchase Intentions have a positive and
significant influence on Sambal Pecel MSMEs in Madiun City. This situation is also known by the buying interest of consumers who have high perceptions of trust, perceived quality, and perceived ease of buying interest as well as other consumers who will show increased buying interest and trust that are more adaptable to products and more able to accept SME pecel chili products in cities. The results of this study are that Perceived Trust, Perceived Quality, Perceived Convenience on Purchase Intentions have a positive and significant influence on Sambal Pecel MSMEs in Madiun City and a high perception of ease of purchase intention as well as to other consumers will show increased buying interest and trust that is more adaptable to products and more able to accept SME pecel chili products in Madiun City.

Keywords: Trust Perceptions, Quality Perceptions, Convenience Perceptions, Buying Interest

Downloads

Download data is not yet available.

References

Alwafi, F., & Magnadi, Rh (2016). The Influence Of Perceived Security, Ease Of Transactions, Trust In Stores And Shopping Experience On Purchase Intentions Online On The Buy And Sell Site Tokopedia.Com. Journal Of Management, 5(2), 1–15.

Andini, I. (Nd). Factors That Influence Online Purchasing Decisions For Gunadarma University Students.

Anggraeni, R. (2015). The Effect Of Perceived Ease Of Use And Perceived Usability On Intentions To Use And Actual Use Of Location-Based Social Networking Services (Studies On Students Of The Faculty Of Economics And Business, University Of Brawijaya Malang). Business Economics, 20(1), 44–52. Https://Doi.Org/10.17977/Um042v20i1p44-52

Apriyani, N., & Suharti, S. (2017). Analysis Of The Influence Of Perceptions Of Usefulness, Perceptions Of Convenience And Trust On The Interest To Repurchase Xiaomi Smartphone Users. Dewantara Management. Https://Doi.Org/10.26460/Md.V1i1.45

Ardyanto, D. (2015). The Effect Of Ease And Trust Using E-Commerce On Online Purchase Decisions (Consumer Survey www.Petersaysdenim.Com). Journal Of Business Administration S1 Universitas Brawijaya, 22(1), 85897.

Arikunto. (2010). Research Procedures A Practice Approach. Rineka Cipta.

Blut, M., Frennea, Cm, Mittal, V., & Mothersbaugh, Dl (2015). How Procedural, Financial And Relational Switching Costs Affect Customer Satisfaction, Repurchase Intentions, And Repurchase Behavior: A Meta-Analysis. International Journal Of Research In Marketing, 32(2), 226–229. Https://Doi.Org/10.1016/J.Ijresmar.2015.01.001

Flowers, A. (2017). Analysis Of The Effect Of Package Prices, Network Quality And Promotion On Internet Starter Card Purchasing Decisions (Student Survey Of The Faculty Of Economics And Business, Muhammadiyah University, Surakarta). Journal Of Chemical Information And Modeling. Https://Doi.Org/10.1017/Cbo9781107415324.004

Faradila, Rsn, & Soesanto, H. (2016). Analysis Of The Influence Of Perceived Ease Of Use And Perceived Benefit On Purchase Intention With Trust As An Intervening Variable (Study On Visitors To The Online Store Berrybenka.Com Among Diponegoro University Students). Journal Of Organizational Management Study. Https://Doi.Org/10.14710/Jsmo.V13i2.13406

Febriantoro, W. (2016). Study And Strategy To Support The Development Of E-. 3(5), 184–207.

Ghozali, I. (2016). Multivariate Analysis Application With Ibm Spss 23 Program . 8th Edition. 8th Printing. Semarang: Diponegoro University Publishing Agency. 2011.

Haekal, A., & Widjajanta, B. (2016). The Influence Of Trust And Risk Perception On Intention To Buy Online Visitors To Classifieds Websites In Indonesia. Journal Of Business Management Education (Jbme). Https://Doi.Org/10.17509/Jbme.V1i1.2287

Irmadhani, & Nugroho, Ma (2014). Effect Of Perceived Usefulness, Perceived Ease Of Use And. The Effect Of Perceptions Of Usefulness, Security, Trust And Perceived Ease Of Use On The Use Of Online Banking In S1 Students Of The Faculty Of Economics, Yogyakarta State University.

Miftahul Jannati Pratiwi. (2018). Analysis Of The Influence Of Trust, Perceived Ease Of Use, Perceived Usefulness, Risk And Quality Of Information On Interest In Transacting Using E Commerce Systems.

Monica, N., & Tama, Ai (2017). The Influence Of Percepted Usefulness, Percepted Convenience, Subjective Norm, And Trust On Interest In Using Electronic Commerce. Jrak: Journal Of Accounting Research And Accounting Computerization. Https://Doi.Org/10.33558/Jrak.V8i1.803

Ningtyas, E., & Khoiriyah, S. (2010). On Consumer Attitudes Toward Brand Extention. 1, 1–19.

Nurmalia, Vd, & Wijayanti, Le (2018). [The Effect Of Perceived Convenience And Perceived Usefulness On Intention To Buy Online. Jrmb, 13(1), 69–76. Http://E-Journalfb.Ukdw.Ac.Id/Index.Php/Jrmb/Article/View/305

Pradana, M. (2015). Classification Of Types Of E-Commerce Business. Journal Of Neo-Bis, 9(2), 32–40.

Pratama, Ab, & Suputra, Idgd (2019). The Influence Of Perceived Benefit, Perceived Ease Of Use, And Level Of Trust In Interest In Using Electronic Money. E-Journal Of Accounting. Https://Doi.Org/10.24843/Eja.2019.V27.I02.P04

Priambodo, S., & Prabawani, B. (2016). The Influence Of Perceived Benefit, Perceived Ease Of Use, And Perceived Risk On Interest In Using Electronic Money Services (Case Study In Communities In Semarang City). Journal Of Business Administration, 5(2), 127–135.

Puji Lestari, Fa (2018). Effect Of Web E-Commerce, Product Quality And Service Quality On Consumer Satisfaction. Sosio E-Cons, 10(1), 87. Https://Doi.Org/10.30998/Sosioekons.V10i1.2411

R Indrawan, Py (2016). Quantitative, Qualitative And Mixed Research Methodology. Pt Refika Aditama.

Romadloniyah, Al, & Prayitno, Dh (2018a). The Influence Of Perceived Ease Of Use, Perceived Usability, Perceived Trust, And Perceived Benefits On Customer Interests In Using E-Money At Bank Bri Lamongan. Journal Of Accounting, 3(3), 699. Https://Doi.Org/10.30736/Jpensi.V3i3.163

Romadloniyah, Al, & Prayitno, Dh (2018b). Perceived Benefits Of Customer Interest In Using E-Money At Bank Bri Lamongan. Journal Of Economics And Accounting Research.

Saputra, S., Hidayat, K., & Sunarti, S. (2017). The Influence Of Product Quality On Purchase Decisions And Its Impact On Consumer Satisfaction Of Iphone Users (Survey On Students Of The Faculty Of Administrative Sciences, University Of Brawijaya Malang). Journal Of Business Administration S1 Universitas Brawijaya, 50(6), 85–95.

Sidharta, I., & Boy Suzanto. (2015). The Influence Of Online Shopping Transaction Satisfaction And Consumer Trust On Consumer Attitudes And Behavior In E-Commerce. Journal Of Computech & Business, 9(1), 23–36. Http://Jurnal.Stmik-Mi.Ac.Id/Index.Php/Jcb/Article/Download/124/148

Sidharta, I., & Sidh, R. (2014). Measurement Of Perceived Benefits And Perceived Ease Of Attitudes And Their Impact On Reusing Online Shopping In E-Commerce. Journal Of Computech & Business, 8(2), 92–100.

Sudarisman, S. (2012). Trend Analysis Of Student Thesis Research Methods In The Biology Education Study Program Uns.

Sugianto Putri, C. (2016). The Effect Of Social Media On Cherie's Consumer Purchasing Decisions Through Purchase Intention. Performa: Journal Of Management And Business Start-Up, 1(5), 594.

Sugiono. (2017). Quantitative Research Methods, Qualitative, And R&D. Alphabet.

Swastha, B. (2016). The Influence Of Product Quality And Price On Purchase Decisions For Wardah Cosmetic Products In Bangkalan, Madura City. Journal Of Economics, Business & Entrepreneurship, 1(1), 31–48.

Tambunan, K. (2012). Analysis Of The Influence Of Brand Image, Perceived Quality, And Price On Purchasing Decisions Of Milkfish Presto (Case Study On Consumers In Milkfish Presto Semarang). 81. Http://Eprints.Undip.Ac.Id/35986/1/Tambunan. Pdf

Widhiani, A., & Idris. (2018). In Interest To Buy On The Bukalapak Site (For Diponegoro University Students). Diponegoro Journal Of Management, 07(02), 1–6. Https://Ejournal3.Undip.Ac.Id/Index.Php/Djom/Article/View/20907%0a%0a

Yovina, F., & Saputri, Me (2016). The Influence Of Perceived Quality, Perceived Price, Involvement, Loyalty, Familiarity And Perceived Risk On Intention To Purchase Private Label Products For Carrefour Kiaracondong Consumers, Bandung. Proceedings Of Management, 3(2), 1986–1991.