ANALISIS EFEKTIVITAS IKLAN TELEVISI KOPI INSTAN TOP COFFEE ENDORSER ”IWAN FALS”

Authors

  • Iwan Setyawan

DOI:

https://doi.org/10.22219/jmb.v4i1.5279

Abstract

This study aims to measure the effectiveness of television advertising endorser Top Coffee "Iwan Fals". The method used Direct Rating Method (DRM) and EPIC. Type of this study is a survey. The objects are students of universities in Malang. The data collection technique is non-probability sampling with convenience sampling technique. Direct Rating Method (DRM) and the EPIC methods are analytical tools to measure the effectiveness of television advertising endorser Top Coffee "Iwan Fals".  The result of Direct Rating Method indicates that ads endorser has a good category, and EPIC result shows that ads endorser is more effective. Based on the overall results from both analysis can be concluded that television advertising endorser Top Coffee "Iwan Fals" is good and effective.

Keywords: Effectiveness, Direct Rating Method, Method EPIC

Downloads

Download data is not yet available.

Downloads

Published

2018-01-26

Issue

Vol. 4 No. 1 (2014): April

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.