PENGARUH PRODUK YANG BERWAWASAN HIJAU TERHADAP MINAT BELI PRODUK AIR MINUM DALAM KEMASAN MEREK ADES

Authors

  • Devi Eprilia Ristanti

DOI:

https://doi.org/10.22219/jmb.v5i1.5344

Abstract

The research purpose’s is to analyze the effect of green-minded products on purchase intention. This research is survey. The research used a questionnaire for collecting data. The result indicated that green-minded product positively influencing purchase intention.

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Published

2018-02-07

Issue

Vol. 5 No. 1 (2015): April

Section

Articles

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Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.